Marketron integration
Run sales commissions on top of Marketron
Marketron runs your traffic, billing, and AR. Its commission report is a flat rate table, so the moment your plan has tiers, splits, overrides, or clawbacks, someone rebuilds it in a spreadsheet every month. Siren Cloud reads Marketron's billing events and calculates what your people are actually owed, automatically.
Siren Cloud composes onto Marketron's documented Integration Suite REST APIs, set up and run by our team.
Can you run sales commissions on top of Marketron?
Yes, with Siren Cloud. Marketron is the system of record for orders, spots, invoices, and AR, but its commission report is a flat rate table. Siren reads Marketron's billing and collection events through its Integration Suite and calculates what each rep is owed under your plan as written, line by line so the math is auditable: tiers, splits, overrides, spiffs, and clawbacks included.
What Siren fixes on top of Marketron
Marketron tells you what was billed and collected. Siren calculates what your people are actually owed.
Without Siren
- Marketron's commission report is a flat rate table, so anything tiered gets rebuilt in Excel
- New-business, renewal, split, and override rules reconciled by hand every month
- Clawbacks on non-payment and made-goods tracked manually, or missed
- No way to pay a local business that refers an advertiser
With Siren
- Tiers, accelerators, and new-business rates calculated automatically from Marketron billing
- Splits and sales-manager overrides applied on every order, no spreadsheet
- Credit reversed before payout when an advertiser does not pay, with a made-good that re-airs left untouched
- Referral fees and station promos paid to non-employees, same engine
How Siren connects to Marketron
Through Marketron's documented REST APIs. Marketron's Integration Suite exposes order, spot, AR, and account data over REST, and Visual Traffic documents connectors to outside business tools. Siren Cloud reads those billing and cash-receipt events and applies your real comp plan on top. Our team builds and runs the composition as part of setup.
Marketron
An order is booked, an invoice is issued, or a payment is collected.
Integration Suite API
Marketron's REST APIs expose the order, spot, AR, and account event.
Siren applies your plan
Tiers, splits, overrides, and clawbacks calculated under your real rules.
Payout
Reconciled into a statement each period, with approvals and payouts.
What Siren does with Marketron
Every capability this integration implements, and which edition supports it. Not all of them live in every edition.
Read billing and collections from Marketron
Read orders, spots, invoices, and cash receipts through the Integration Suite REST APIs as the source of comp events.
Reconcile against AR and clawbacks
Reverse a rep's credit before payout when the billing system reports an order unpaid, and reinstate it on your managed plan if the advertiser later pays. A made-good spot that re-airs is revenue-neutral, so it does not reverse the credit.
Map reps and advertiser accounts
Match Marketron salespeople and accounts to Siren collaborators and comp plans.
Give every rep their own statement
Each rep sees every order, rate, split, and clawback behind their number, with the Marketron event for each line, so disputes are settled against the record.
Produce reconciled payout statements
Calculate each rep's real owed amount and hand off statements, approvals, and payouts.
What you can track, reward, and run on Marketron
The events Siren reads from Marketron, the rewards it can pay on them, and the program types you can build.
Events Siren tracks
- Order or spot booked
- Invoice issued (billing)
- Payment collected (cash receipt)
- Non-payment and AR aging
- Spot bumped or made-good
Rewards you can pay
- Flat percentage on billing or collections
- Tiered rates and accelerators
- New-business vs renewal differentials
- Splits and sales-manager overrides
- Spiffs, contests, and bonuses
- Referral fees to non-employees
Program types
- Sales commission program
- Tiered or accelerator comp plan
- Split and override plan
- Spiff and contest program
- Local-business referral program
How teams run it on Marketron
Concrete ways teams put it to work. Every comp model is scoped to fit yours.
Tiered plans
Pay a higher rate once a rep clears quota
Siren reads Marketron billing and applies your accelerator automatically, so the rate steps up the moment a rep crosses the threshold, with no end-of-month spreadsheet.
Clawbacks
Reverse credit when an advertiser does not pay
When the billing system reports an order unpaid, Siren reverses the rep's credit before payout instead of you catching it by hand, and we can reinstate it if the advertiser later pays. A made-good that re-airs is revenue-neutral, so it does not reverse the credit.
Non-employees
Pay a local business that refers an advertiser
Referral fees, agency arrangements, and station promos run on the same engine as rep commissions, something Marketron's commission report has no concept of.
“Marketron stays the system of record. Siren becomes the comp engine on top.” How Siren composes with Marketron
Programs you can run on Marketron
Pre-built recipes that work on Marketron. Install one in a click, or open its page for the Marketron-specific details.
Account Executive Commission
A base rate that accelerates once a rep clears quota, read from Marketron billing.
AE commission on Marketron CloudNew Business vs Renewal
A higher rate on new advertisers, a lower one on renewals, set by Marketron order type.
New business vs renewal on Marketron CloudSales Contest and Spiffs
A monthly pool to the top biller, layered on top of base commission.
Sales contest on Marketron CloudAgency Business
Get rep commission right on agency-placed orders, gross or net-to-station.
Agency commission on Marketron CloudLocal Referral Fees
Pay a local business a fee when it sends an advertiser who buys.
Local referral on Marketron CloudRep Splits and Override
Two reps share a deal; the sales manager earns a monthly team override.
Rep splits and override on MarketronWhich edition you need
Marketron runs on the editions marked below. Here is what each gives you, what it costs, and what you will need to get going.
Editions
- WordPress Not available
Not applicable to this integration. Reading Marketron billing is a managed Siren Cloud composition.
- Cloud Coming soon
Composing onto a Marketron system is delivered on the managed edition, where our team builds and runs the connection.
- Full-Service Available
Siren Cloud composes onto Marketron through its Integration Suite REST APIs, reads your billing and collection events, and runs the commission program for you. We build and run the composition as part of setup.
Custom. Hosted and managed.
What you will need
- A Marketron system you can pull from. The cloud products expose order, billing, and AR data through the Marketron Integration Suite; on editions without a REST API, we set up a data feed during the build.
- A Siren Cloud plan, hosted and set up by our team around your commission plan.
- Your real comp rules: tiers, new-business vs renewal rates, splits, overrides, spiffs, and clawback terms.
- No development work on your side. You supply the comp rules and rep roster; we build the connection onto Marketron's APIs.
- Marketron stays your system of record. Siren reads its events and calculates comp; it does not move money or write back into Marketron.
- Siren reads Marketron through its Integration Suite APIs on the cloud products, or a data feed we set up on editions without a REST API, and our team builds and runs that connection during setup.
- Every number traces to a Marketron event, so reps see their own statements and a disputed line can be reviewed and adjusted before payout.
- The thing Siren replaces is the commission spreadsheet stations keep on top of Marketron's flat report, not Marketron itself.
- Pairs with Influence FM, the CRM that holds account ownership, so Siren can credit each Marketron order to the rep who actually owns the account, co-sell splits included.
Marketron questions answered
Does Marketron calculate sales commissions?
It produces a commission report, but it is a flat rate table tied to billing or collections. It cannot handle tiers, accelerators, new-business versus renewal rates, splits, manager overrides, spiffs, or clawbacks. The moment your plan includes any of those, the report gets exported to Excel and adjusted by hand. Siren is the engine that does that math automatically.
How does Siren connect to Marketron?
Marketron's Integration Suite exposes order, spot, AR, and account data over REST APIs, and Siren Cloud composes onto those. Our team builds and runs the connection as part of setup.
Do you pay on billing or on collections?
Either. Siren reads both billing and cash-receipt events from Marketron, so you can pay reps when an order is invoiced or when the advertiser actually pays, and reverse credit before payout when an invoice goes unpaid. A made-good that re-airs does not reduce billing, so it does not reverse the credit.
Can Siren handle splits and sales-manager overrides?
Yes. Splits between reps and overrides to a sales manager are first-class in Siren's comp rules, applied automatically on every order rather than reconciled in a spreadsheet.
Can we pay a local business that refers an advertiser?
Yes. Siren is not limited to employees. Referral fees to local businesses, agency arrangements, and station promo or loyalty programs run on the same engine as your rep commissions.
Which Marketron product and API does Siren read, and what if I am on an older edition?
Siren reads order, billing, and AR data through the Marketron Integration Suite, the connector-and-API layer on the cloud products. On an older or on-premises edition without a REST API, we set up a data feed instead. Our team builds the connection to your specific Marketron during setup.
How current is the data when I run payroll on the first?
Siren pulls on a cadence we set with you, typically a nightly sync with a settling window so late billing adjustments are captured before a period closes. If an invoice is corrected after you have already paid commission on it, Siren trues the difference up in the next period rather than silently restating a closed one.
A rep disputes their number. How do I review and adjust it before payout?
Every line on a statement traces to a Marketron event, so a dispute is settled against the record, not someone's memory. You can review a run, adjust a line, and approve before payout, and the rep sees the adjusted statement with the reason. The audit trail is the point: it is what makes the number defensible to the rep and to your auditor.
How much of my team's time does setup actually take, and what do you need from me?
The build is on us; what we need from you is access to your Marketron data and your comp rules written down precisely, plus your rep roster and the Marketron salesperson codes to map against. That is real sales-ops time on your side, usually measured in a handful of sessions, not zero. We would rather be honest about that than tell you it is effortless and surprise you later.
Siren is reading our AR and rep pay. Where does that data live and is the connection read-only?
The connection is read-only. Siren reads Marketron data to calculate statements and never writes back or moves money. Where the data is hosted, how credentials are stored, and our security posture are part of the setup conversation, because for a system touching billing and AR those are the right questions to ask before you sign anything.
What does this cost?
Siren Cloud is custom-priced for radio: a one-time setup to build the Marketron connection and your comp model, plus an ongoing managed subscription. There is no per-order fee skimmed from your billing. The number is shaped by how many stations and how complex your plan is, so tell us your setup and we will scope real figures rather than quote a sticker price that fits nobody.
Will this replace Marketron?
No. Marketron stays your traffic, billing, and AR system of record. Siren sits on top as the incentive layer, reading Marketron events and calculating what your people are owed. What it replaces is the monthly commission spreadsheet.
Siren Cloud
Put a real comp engine on top of Marketron
Tell us how your plan actually works: tiers, splits, overrides, new-business rates, and clawbacks. We compose onto Marketron's APIs and produce reconciled payouts every period.
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