Marketron × Agency commission

Get rep commission right on agency business

A recognized agency keeps its 15% off the top, so the station nets 85%, and most plans pay reps on that net-to-station number. Marketron already nets the 15% on the invoice; what it does not do is carry that gross-or-net choice into your rep commission. <strong>Siren Cloud</strong> reads which orders are agency-placed and pays your reps on the right base, with a per-agency breakdown you can reconcile.

Talk to us about Cloud Marketron integration

Cloud-only. Siren does not pay the agency or change your Marketron rate card. The agency keeps its discount; Siren computes the base your reps are paid on.

How does Siren handle agency commission on Marketron orders?

It gets your reps' commission right on agency business. The recognized-agency 15% is a discount the agency takes, not a check the station writes, so the station nets 85% and most plans pay reps on that net-to-station figure. Siren Cloud reads which Marketron orders are agency-placed, applies the gross-or-net convention from your rate card, and pays each rep on the correct base. Where you genuinely pay an outside firm a commission, such as a national rep firm placing spot business, Siren pays that as a partner percentage.

Radio · Broadcast · Recognized agencies Built for radio sales teams

“The agency keeps its 15%; the question is what base the rep is paid on, and Siren gets that right.” How Siren handles agency business

How agency commission runs on Marketron

The same recipe everywhere. Here is the path a referral takes through Marketron.

Agency places the order

A recognized agency books a buy, recorded in Marketron against that agency's account.

Siren reads the order

Marketron's data tells Siren the order is agency-placed and carries the gross and net amounts.

Siren sets the base

It applies your rate-card convention, gross or net-to-station, and pays the rep on the right number.

Breakdown

A per-agency view you can reconcile, with adjustments on non-payment.

What is specific to Marketron

The Marketron details that change how this program runs.

The 15%

A discount, not a payout

The agency keeps its 15% and the station nets 85%. Siren does not pay the agency. It makes sure the rep is paid on the base your plan intends.

Gross or net

Matches your rate card

Net-to-station or grossed-up commissionable, Siren reads which one an agency order is and pays the rep accordingly.

Outside firms

When you do pay a commission

A national rep firm that genuinely earns a station-paid commission is paid as a partner percentage on the business it places.

What you can reward, and what counts

The reward options and the Marketron events that trigger them for this program.

Ways to reward

Rep paid on net-to-station for agency business
Gross or net to match the rate card
Per-agency negotiated conventions
Partner percentage to a national rep firm

What counts on Marketron

Agency-placed order
Invoice issued (gross and net)
Payment collected
Non-payment or made-good

Real ways teams run it

Net-to-station

Pay the rep on the 85%

When a recognized agency places the order, the station nets 85%, and Siren pays the rep on that net figure rather than the grossed-up rate card number.

Direct vs agency

Two bases, one plan

A direct order pays the rep on the full amount; an agency order pays on net-to-station. Siren reads which is which from Marketron and applies the right one.

National rep firm

A real outside commission

Where you actually owe a national rep firm a percentage of the spot business it places, that is a partner payout Siren runs on the same engine.

Cloud

Partner Revenue Share

An ongoing percentage paid to an assigned outside partner, such as a national rep firm, on the business it places.

The program our team builds and runs for you on managed Cloud, on top of Marketron.

Talk to us about Cloud View the recipe

What you need

To run this on Marketron

A Marketron system whose orders identify the placing agency and carry gross and net amounts.
A Siren Cloud plan, hosted and set up by our team.
Your rule: do reps earn on gross or net-to-station for agency business, and any national-rep arrangements.
No development work on your side. We build the connection; you supply the rules.

Agency commission on Marketron questions answered

The agency keeps the 15% and we don't write them a check, so what is Siren doing?

Getting your reps paid on the right base. The recognized-agency 15% is a discount the agency takes off the top, so the station nets 85% and most plans pay reps on that net-to-station number. Siren reads which Marketron orders are agency-placed and pays each rep on the base your plan intends, rather than on the grossed-up rate. It does not pay the agency anything.

Are reps paid on gross or net-to-station for agency business?

Whichever your plan says, per agency if needed. Stations that publish net-to-station rates and stations that gross up to a commissionable rate handle this differently, and reps are usually paid on net for agency orders. Siren reads which convention an order uses from Marketron and applies it, so the rep's commissionable base is correct without anyone adjusting it by hand.

Marketron already nets the agency 15% on the invoice. What does Siren add?

Marketron nets the agency on the invoice; it does not carry that gross-or-net choice into rep commission. That is the gap your business manager fills in a spreadsheet today: deciding, per order, whether the rep earns on gross or on net-to-station. Siren does that automatically and shows a per-agency breakdown you can reconcile against Marketron.

Do you ever actually pay an agency or rep firm a commission?

Only where you genuinely owe one. A local recognized agency keeps its discount and is not paid by Siren. A national rep firm that earns a station-paid commission on the spot business it places is different, and Siren can pay that as a partner percentage, kept separate from your reps' commission.

Other programs on Marketron

Same platform, different reward shape. Each has its own page and recipe.