Siren Essentials

Create a New Business vs Renewal Commission With Flexible Tracking, Rewards, and Partner Management

“How do I pay reps a higher rate on new business than on renewals?”

Siren runs the new-versus-renewal split as two linked programs, a higher new-business rate and a lower renewal rate, with a group rule that fires exactly one of them based on whether the order is a first sale or a renewal.

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What's Included

Program

New Business

Commission Percentage of transaction

Attribution Newest engagement wins

Tracking Coupon codes

Program

Renewal

Commission Percentage of transaction

Attribution Newest engagement wins

Tracking Coupon codes

Program Group

New Business and Renewal

Sorter: Newest engagement wins

newBusinessrenewal

Reviews

Trusted by Teams Running Real Incentive Programs

Armando J.

Principal Software Engineer, PerezCarreno & Coindreau

Siren Affiliate Manager is an exceptionally well-designed and thoughtfully built WordPress plugin. If you're running an affiliate program with multiple affiliates, different transaction types, or custom engagement triggers that need to generate commissions, this tool gives you serious power and flexibility. What really sets it apart, though, is the developer. Alex has been incredibly helpful and willing to customize the plugin for my specific use case. More importantly, he was focused on creating real value for my business - not just billing hours. That kind of mindset is rare. The plugin is robust, flexible, and clearly built by someone who understands real-world affiliate program complexity. I can't recommend Siren highly enough.

Julian Foster

Digital Strategist

New Business vs Renewal Commission Snapshot

A quick overview of who this program is for, what it tracks, which partners it rewards, and how Siren helps you manage it.

Best for	Sales teams that reward landing a new account more than keeping one
Main goal	Pay a premium on new business and a maintenance rate on renewals
Partners involved	Your own reps, account executives, or partners
Actions tracked	New sales and renewals, separated by order type
Rewards supported	Two percentage rates, one for new business and one for renewals
Starting point	Start free with Siren Lite. This program runs on Siren Essentials ($229/yr).

What This Recipe Does

This recipe creates two commission programs bundled in a program group:

New Business - 15% commission on a customer’s first order
Renewal - 7% commission when an existing customer renews

Both programs credit the same reps and calculate commission the same way. The difference is the rate and the order type each one responds to. The program group reads whether an order is a new sale or a renewal and fires exactly one of the two, so a rep never earns both rates on a single transaction.

Use this recipe when landing a new account is worth more to you than keeping one, and you want that split enforced automatically instead of reconciled by hand every pay period.

Who It’s For

Sales teams that pay a premium for landing a new account and a maintenance rate to keep it
Subscription and contract businesses where renewals should earn less than first-time sales
Sales managers who want the new-versus-renewal split enforced automatically instead of sorted out by hand

How It Works

Each rep is credited on the accounts they own. When one of those accounts places an order, Siren looks at the order type. A first-time sale routes to the New Business program and pays 15%. A renewal of an existing account routes to the Renewal program and pays 7%.

The program group is what keeps the two rates from colliding. Both programs are bundled together, which tells Siren they are two halves of one plan rather than independent programs. A given order is either new business or a renewal, never both, so the group fires exactly one rate per transaction. The most recently triggered engagement takes priority if anything overlaps.

You are not limited to two rates. After applying this recipe you can add a third program to the group, for example a win-back rate for a lapsed account that returns, or a separate rate for an upsell on an existing account. The group handles the mutual exclusivity regardless of how many rates you add.

Commissions are calculated on line items, so shipping, taxes, and fees are excluded from the payout.

How the New Business vs Renewal Commission Works in Siren

1

Start with a ready-made plan

This recipe creates a New Business program at 15% and a Renewal program at 7% in one pass, already bundled into a group so a single order can only trigger one of them.
2

Define partners and eligibility

Enroll the reps or partners who should earn on the accounts they own. Each is credited on both the first sale and later renewals of the accounts tied to them.
3

Set tracking rules

The New Business program responds to a new sale; the Renewal program responds to a renewal. Siren reads the order type from your platform and routes the credit to the matching rate. Commission math runs on line items, leaving shipping and tax out.
4

Customize rewards

Treat 15% and 7% as defaults: change either rate during setup, or later in that program's settings. A third rate, say a win-back rate for a lapsed account that returns, is just one more program added to the same group.
5

Manage approvals and payouts

Review credited orders, approve them, and pay out from the Siren admin. The group makes sure a renewal never accidentally pays the new-business rate, and a new sale never pays the renewal rate.

Everything You Need to Build and Manage a New Business vs Renewal Commission

Siren gives you the tools to create the program structure, track the right actions, and reward the right partners, all from one flexible incentive program system.

Create

Prebuilt New Business vs Renewal Commission recipe
Custom program builder
Program-specific rules
Partner eligibility rules
Product and category filters
Multiple program support

Track and Manage

Referral link tracking
Coupon tracking
Product or category tracking
Lead, form, or signup tracking
Partner dashboard
Payout management

Reward

Percentage commissions
Flat-rate rewards
Recurring commissions
Royalties or revenue share
Tiered rewards
Performance bonuses

Why Use Siren for a New Business vs Renewal Commission?

Traditional sales commission software tools	Siren
Built for one program type	Built for multiple incentive programs
Often limited to one reward model	Supports commissions, bounties, royalties, revenue share, and bonuses
Rewards usually tied to one action	Rewards can be tied to different measurable actions
Harder to manage overlapping programs	Program groups and rules control how programs interact
May require multiple tools as you grow	Supports different partner programs from one system

Most commission tools treat new-versus-renewal as a column in a spreadsheet someone maintains by hand. Siren treats each rate as its own program inside a group, so the split is enforced on every order, and the same structure later carries tiers, splits, or bonuses you decide to run beside it.

Similar Programs, and When to Use Each

Recipes that share machinery with this one, the rule that actually separates them, and the situation where the other recipe is the better pick.

Program	How it differs	Use it instead when
Tiered Affiliate Program	The Tiered Affiliate Program switches rates based on a partner's standing, Standard versus VIP, not on the order type. Both of its tiers fire on the same kind of sale.	Choose the Tiered Affiliate Program when the higher rate should reward a promoted top performer, not a new-business order.

Connect Your New Business vs Renewal Commission to the Tools You Already Use

Siren works as the incentive layer behind the systems where partner-driven actions happen: your website, checkout, ecommerce store, forms, LMS platform, subscription flow, or custom workflow.

WordPress Marketron REST API Custom workflows

Start Your New Business vs Renewal Commission for Free

Start with Siren Lite for free to learn the basics, then run this new business vs renewal commission on Siren Essentials ($229/yr) when you are ready for the full structure. No upfront commitment.

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Frequently Asked Questions

What is a new business vs renewal commission plan?

It is a commission plan that pays one rate when a customer buys for the first time and a different, usually lower, rate when an existing customer renews. The premium on new business rewards reps for the harder work of landing an account, while the renewal rate keeps paying them to retain it.

How does Siren know whether an order is new business or a renewal?

Each program responds to a specific order type. The New Business program fires on a new sale and the Renewal program on a renewal, and Siren takes which an order is from your platform's data. On a subscription platform that is the first purchase versus a recurring renewal. On an order-based system, including a radio traffic and billing system, the new-versus-renewal classification is established at setup from your order data and your definition rather than a built-in rule, since it is rarely a clean flag. A classification can be corrected before payout.

What stops a renewal from paying the new-business rate?

The program group. Both programs sit in one group, and the group fires exactly one of them per order based on the order type. Without the group, a rep enrolled in both could earn twice on a single transaction.

Can I add a third rate, like a win-back rate?

Yes. Add another program to the group with its own rate and order type. The group handles mutual exclusivity for any number of rates, so a lapsed-account win-back rate can sit alongside new business and renewal.

Does this require a specific Siren plan?

Yes. Program groups require the Essentials tier. Renewal tracking also requires a platform that reports renewals, such as a subscriptions extension or a billing system that emits renewal events.