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Knowledge Base

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Core Concepts

  • What Are Program Groups?

    A combined set of programs that allows only one program within the group to run when a conversion happens.

  • What Is a Fulfillment?

    Fulfillment records act as a comprehensive ledger, providing a detailed view of all payments.

  • What Are Obligations?

    An obligation is a record indicating a commitment to pay collaborators for their role in a conversion.

  • What Are Transactions?

    A record that captures every detail of a purchase, including what items were bought, their quantities, and all associated costs such as taxes and shipping fees.

  • What Is an Engagement?

    Any track-able event where a potential customer’s action is tied to a collaborator.

  • What Is a Collaborator?

    Individuals or entities such as bloggers, influencers, or businesses that participate in your programs to promote your products or services.

  • What Is a Conversion?

    Any meaningful action taken by a customer that is valuable to your business and can be directly attributed to a collaborator’s influence.

  • What Are Programs?

    A set of conditions that specify how and when collaborators earn rewards, along with the amounts of those rewards.

  • What Is An Affiliate Program?

    An affiliate program is a business arrangement where a company pays someone a commission for driving sales to their website.

  • What Is An Opportunity?

    A single instance of something from which rewards can be issued. Usually represents a site visitor, but can encompass other scenarios.

Program Structures

  • Newest Engagement Wins

    Newest Engagement Wins is a program structure designed to reward the last collaborator who successfully engages with a customer.

  • Top Score Wins

    The Performance Weighted Pool is a program structure where the person with the top engagement score receives the entire reward.

  • Oldest Engagement Wins

    Oldest Engagement Wins rewards the first collaborator to engage a customer.

  • Shared Engagement Pool

    The “Shared Engagement Pool” is a program structure where rewards are evenly divided among all collaborators who have interacted with a customer throughout their journey.

  • Performance Weighted Pool

    The Performance Weighted Pool is a program structure where rewards are distributed among all collaborators based on their performance relative to each other.

Engagement Events

  • Site Visited

    The “Site Visited” event is designed to reward collaborators, typically affiliates, whenever a potential customer visits your website through their unique affiliate link.

  • Coupon Code Used

    Whenever a collaborator promotes your products using a unique coupon code, and a customer uses this code to make a purchase, the “Coupon Code Used” event is triggered.

  • Blog Post Visited

    Whenever a collaborator promotes your products using a unique coupon code, and a customer uses this code to make a purchase, the “Coupon Code Used” event is triggered.

Incentive Structures

  • Fixed Per Product

    The “Fixed Per Product” incentive structure rewards collaborators with a predetermined amount for each unit of a product sold through their efforts, regardless of the total transaction value.

  • Fixed Per Transaction

    The “Fixed Per Transaction” incentive structure rewards collaborators with a set fee for each completed transaction that they influence, regardless of the total number of items sold or the total transaction value.

  • Percentage of Transaction

    The “Fixed Per Transaction” incentive structure rewards collaborators with a set fee for each completed transaction that they influence, regardless of the total number of items sold or the total transaction value.