Marketron × Local referral
Pay local referral fees on top of Marketron
Some of your best advertisers come from a tip: a local business that sends a neighbor your way. <strong>Siren Cloud</strong> lets you pay that referrer a fee when the advertiser they sent actually buys, tracked against Marketron orders, with no concept of it in Marketron's own commission report because the referrer is not an employee.
Cloud-only. Siren pays non-employee referrers from Marketron orders; Marketron's commission report covers employees only.
Can I pay a local business for referring an advertiser to Marketron?
Yes, with Siren Cloud. Siren tracks the referral, ties it to the advertiser, and pays the referrer a fee when that advertiser's order is booked and billed in Marketron. Because the referrer is a non-employee, Marketron's commission report has no place for them; Siren pays them on the same engine it uses for rep commissions, with a flat bounty or a percentage.
“Non-employees are paid on the same engine as reps, something the commission report has no concept of.” How Siren pays referrers
How local referral runs on Marketron
The same recipe everywhere. Here is the path a referral takes through Marketron.
A local business refers
A partner sends an advertiser your way, and Siren records the referral against that advertiser.
The advertiser buys
The referred advertiser's order is booked and billed in Marketron.
Siren reads the order
Marketron's APIs feed the billed order to Siren, which matches it to the referrer.
Payout
The referral fee is reconciled into a statement, reversed if the advertiser does not pay.
What is specific to Marketron
The Marketron details that change how this program runs.
Who
Non-employees, not reps
The referrer is a local business, agency contact, or partner, paid on the same engine as your reps but tracked separately.
Reward
Flat fee or percentage
Pay a fixed bounty per referred advertiser, or a percentage of what that advertiser bills, your call.
Attribution
Logged once, then automatic
A referral is a handshake, not a click, so it is recorded against the advertiser once at the start. From then on Siren matches that advertiser's Marketron orders to the referrer automatically.
What you can reward, and what counts
The reward options and the Marketron events that trigger them for this program.
Ways to reward
- Flat bounty per referred advertiser
- Percentage of the advertiser's billing
- One-time or ongoing for renewals
- Clawback if the advertiser does not pay
What counts on Marketron
- Referred advertiser order
- Invoice issued
- Payment collected
- Non-payment or made-good
Real ways teams run it
Bird-dog fee
A flat bounty per advertiser
Pay a local business a fixed fee each time an advertiser they referred signs and bills, with nothing owed on tips that never buy.
Ongoing share
Pay on renewals too
Reward a productive referrer with a percentage that keeps paying as the referred advertiser renews, not just on the first order.
Clean separation
Kept apart from rep pay
Referrer payouts run on their own program, so they never mix into the reps' commission or Marketron's employee report.
Local Referral Program
A flat bounty paid to a non-employee partner when a referred advertiser buys, first-touch attributed.
The program our team builds and runs for you on managed Cloud, on top of Marketron.
What you need
To run this on Marketron
- A Marketron system with API access to order and billing data.
- A Siren Cloud plan, hosted and set up by our team.
- Your referral terms: flat fee or percentage, one-time or ongoing.
- No development work on your side. You supply the comp rules and roster, and we build the connection onto Marketron's APIs.
Local referral on Marketron questions answered
Why can't Marketron pay a referral fee to a local business?
Marketron's commission report is built for salespeople on staff. A local business that refers an advertiser is not an employee, so there is no place for them in that report. Siren pays non-employee referrers on the same engine it uses for reps, tracked as their own program.
Do I pay the referral fee on the order or on payment?
Either. Siren can pay the fee when the referred advertiser's order is billed, or when the advertiser actually pays, reading both events from Marketron and reversing the fee if the advertiser does not pay.
Can the referrer earn on renewals, not just the first order?
Yes. Pay a one-time bounty on the first order, or an ongoing percentage that continues as the referred advertiser renews. The choice is part of how the program is set up.
A referral is a handshake, not a click. How does it actually get logged?
Someone records it once, against the advertiser, when the relationship starts: this advertiser was referred by this partner. That is a one-time entry in Siren, not a per-order step. After that, Siren matches the advertiser's Marketron orders to the referrer automatically, so the attribution does not depend on anyone remembering to log each sale.
We are paying non-employees real money. Does Siren handle W-9s and 1099 reporting?
Siren produces the payee totals you need, what each referrer earned over the year, so your accountant or business manager can issue 1099s. Siren does not move money or file the forms; it gives you the reconciled numbers behind each payout, kept separate from employee commission.
What happens if two partners claim the same referred advertiser?
The referral is recorded against the advertiser once, so there is a single referrer of record rather than competing claims at payout. If a dispute comes up, the entry has a date and a source you can check, and you can correct it before the period closes.
Is the referral fee separate from rep commission?
Yes. The referral runs on its own program, kept apart from your reps' commission and from Marketron's employee commission report, so the two never collide on the same order.
Other programs on Marketron
Same platform, different reward shape. Each has its own page and recipe.
Agency commission
Get rep commission right on agency-placed orders, gross or net-to-station.
Agency commission on MarketronAE commission
A base rate that accelerates once a rep clears quota, read from Marketron billing.
AE commission on MarketronSales contest
A monthly pool to the top biller, layered on top of base commission.
Sales contest on Marketron