Unique referral links and coupon codes
Give each referrer a simple way to share and make the source of the referral visible.
Partner Relationship Management Software
All-in-One Referral Program Software
Turn word-of-mouth into a trackable growth channel. Create referral programs that credit the right customer, partner, or advocate and reward qualified referrals. Connect it to your existing stack.
How Siren Works
One engine behind every referral program
Whether you reward a customer introduction, a partner lead, or a referred sale, Siren follows the same five steps: track the action, assign credit, apply the reward rules, approve what qualifies, and manage the payout.
- 01
Action
- 02
Attribution
- 03
Reward rules
- 04
Approval
- 05
Payout
Trusted by Teams Building Smarter Partner Programs
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Siren is extremely flexible, and it opens up a whole world of possibilities in WordPress based collaboration. I recommend you try it out for yourself, and if you have any questions, the support is excellent.
Armando J.
Principal Software Engineer, PerezCarreno & Coindreau
Siren is so much more than an affiliate plugin with its multiple rewards structures. There's nothing like it on the market. Period.
Justin Ferriman
Founder, BrightGrowth
Finally, a WordPress solution that allows you to turn your learning site into a Netflix, or Udemy clone. Siren is the future of affiliate marketing and partnerships for the eLearning and WordPress industries.
Chris Badgett
CEO, LifterLMS
Siren Affiliates plugin has all the features I need, and the ones that I didn't know I needed!
It lets me track traditional affiliate referrals, but also, allows me to track revenue shares with my course co-creators.
And, one of the most important things I like most about Siren isn't a feature, but it's the top notch support provided by the development team!
I highly recommend Siren from the support to the plugin features.
Thank you for creating this, and at an affordable price.
Darren Mullen
Smart Workflow Guru
I feel support actually reads and understands what is being asked, which is one of my biggest frustrations with most support teams in the plugin's business. Most support replies are scripted and not relevant to what's being asked. This is not what happens with Siren.
Marco Almeida
Founder, PT Woo Plugins
These guys are the best. The program is simple and easy to use and their support is very quick to answer questions.
Adam McGee
Founder, Lemon Head Design
Siren is fantastic. Intuitive, powerful, well-supported. I'm thrilled I switched from AffiliateWP.
Corey Maass
Creator, Developer
I am thrilled to be a new Siren customer. Today, I created the first Affiliate Program for my LifterLMS site. This is an excellent solution for compensating content creators, and I can think of a couple of other use cases that I can't wait to try out! I highly recommend this product.
Robert Mascatello
Founder
I purchased Siren Affiliates and had a one-on-one with Alex. I was really impressed with the product and all the features it has. He was really thorough. I'd definitely recommend this plugin to anyone who needs to launch an affiliate program.
Anita
Web Designer
Siren Affiliate Manager is an exceptionally well-designed and thoughtfully built WordPress plugin. If you're running an affiliate program with multiple affiliates, different transaction types, or custom engagement triggers that need to generate commissions, this tool gives you serious power and flexibility. What really sets it apart, though, is the developer. Alex has been incredibly helpful and willing to customize the plugin for my specific use case. More importantly, he was focused on creating real value for my business - not just billing hours. That kind of mindset is rare. The plugin is robust, flexible, and clearly built by someone who understands real-world affiliate program complexity. I can't recommend Siren highly enough.
Julian Foster
Digital Strategist
At a glance
Siren Referral Program Software Snapshot
A practical overview of who the program is for, how referrals are credited, and the reward models teams can use.
- Best for
- B2B services, SaaS companies, ecommerce brands, agencies, consultants, and teams that want to make word-of-mouth measurable.
- Main goal
- Reward customers, partners, advocates, or affiliates for qualified leads, signups, sales, or introductions.
- Participants
- Customers, clients, partners, agencies, consultants, vendors, affiliates, and professional contacts.
- Actions tracked
- Referral links, coupon use, referred visits, form submissions, leads, signups, purchases, and custom events.
- Attribution
- First-touch, link, coupon, form, order, and other program-specific rules.
- Rewards
- Flat bounties, percentage commissions, store credit, recurring rewards, tiered incentives, and performance bonuses.
- Integrations
- WordPress, WooCommerce, checkout flows, forms, LMS platforms, and custom workflows. Availability depends on edition and implementation.
Program capabilities
Everything You Need to Run a Referral Program
Referral tracking from the first action
Capture referred visits, leads, signups, sales, or custom actions as they happen.
Flexible attribution rules
Set the rules that decide who receives credit, including first-touch logic for longer B2B cycles.
Rewards that fit the relationship
Use flat bounties, commissions, store credit, recurring rewards, or custom incentives.
Qualification and approval controls
Review what qualifies before a reward is approved, especially when leads need human validation.
Payout status in one place
See what is pending, approved, owed, and paid without relying on separate spreadsheets.
Connect Referral Tracking to the Tools You Already Use
Run Siren alongside WordPress, ecommerce, forms, LMS platforms, your CRM, and the workflows where partners drive growth. Available connections depend on your edition and implementation needs.
View All Integrations →
Choose your setup
Choose the Right Referral Program Setup
Choose where Siren runs and the level of implementation support your referral program needs.
WordPress
Best for: WordPress and WooCommerce sites
Install the plugin and run your program on the WordPress site you already own.
View WordPress Plans →Cloud Self-Serve
Best for: Multi-channel teams
Use the hosted Siren engine across the channels where referrals drive growth.
View Cloud Plans →Full-Service
Best for: Custom and complex stacks
Work with the Siren team on CRM-connected and custom referral workflows that need hands-on implementation.
Book a Consult →Choose the right approach
How Siren Compares With Other Referral Program Solutions
Referral software is not one-size-fits-all. Choose the approach that fits the type of referral relationship and operating model you need.
| Decision factor | Siren | Focused referral software | Manual or custom workflow |
|---|---|---|---|
| Best fit | Referral programs that may sit alongside affiliate, partner, rewards, or other incentive models. | One focused referral use case with a simpler operating model. | Highly specific needs and the resources to own the process. |
| Tracking and attribution | Links, coupons, forms, orders, and custom events with rules that match the program. | Usually standard referral links, codes, and purchase attribution. | Spreadsheets, disconnected tools, or custom engineering. |
| Rewards and operations | Flexible rewards, qualification, approval workflows, payout status, and program-specific logic. | Core referral reward and administration workflows. | Separate processes for validation, reconciliation, and payouts. |
| Implementation path | WordPress, Cloud Self-Serve, or Full-Service based on your stack and complexity. | Usually a product-specific self-serve setup. | More control, but longer setup and ongoing maintenance. |
Looking for a vendor-level comparison? Read our B2B referral software comparison for product-specific research.
Ready-to-run referral recipes
Start from a pre-built referral configuration and customize the tracking, attribution, and rewards for your business.
Siren Lite (Free)
Refer-a-Friend Program
Customers earn a flat reward for every friend they refer who buys.
Includes 1 program
Siren Lite (Free)
B2B Referral Program
Flat bounty per referred sale with first-touch attribution for B2B.
Includes 1 program
Siren Lite (Free)
First-Touch Referral Program
First affiliate to introduce the customer gets the commission.
Includes 1 program
One engine, more possibilities
Build More Than a Referral Program
Use Siren to create and manage affiliate programs, partner programs, customer rewards, revenue-share models, commissions, and performance bonuses from one system.
Try the Interactive DemoKeep exploring
Related Referral Program Resources
Referral program strategy, B2B referral design, software comparisons, and practical examples.
affiliate marketing
7 Best Refer-a-Friend Program Software Tools in 2026
Compare the best refer-a-friend program software for referral tracking, rewards, integrations, automation, fraud controls, analytics, and program flexibility.
Read article →affiliate marketing
Refer-a-Friend Program Guide: Examples, Rewards & Tips
Learn what a refer-a-friend program is, who should use one, which rewards work best, and how to set up a program that turns happy customers into growth.
Read article →affiliate marketing
30+ Referral Program Ideas to Turn Customers Into Growth
Discover 30+ referral program ideas for ecommerce, SaaS, courses, communities, local services, wellness, travel, and more.
Read article →Referral Programs, Answered
What is a referral program?
A referral program rewards people who introduce new customers or opportunities to your business. The reward can be a flat bounty, commission, store credit, or another incentive tied to the action that qualifies.
What is the difference between a referral program and an affiliate program?
Referral programs often reward customers, clients, or professional contacts for introductions, while affiliate programs usually serve dedicated promotional partners. Siren uses the same engine for both, with the tracking and reward rules shaped for the relationship.
Can I use Siren for B2B referrals with long sales cycles?
Yes. You can use first-touch and other attribution rules to keep credit with the partner or referrer who started the relationship while your team qualifies and closes the deal.
Can I reward both the referrer and the new customer?
Yes. The reward rules can support incentives for the referrer, the new customer, or both sides of the relationship when that is the right fit for the program.
How does Siren decide who gets credit for a referral?
You define the attribution rules for the program. Siren can use referral links, coupons, forms, orders, and custom events to record the action and apply the crediting logic you choose.
Do I need WordPress to run a referral program?
No. WordPress is one Siren edition, while the Cloud Self-Serve and Full-Service paths support teams that need a different implementation approach.
Can I use a flat bounty instead of a percentage commission?
Yes. A flat bounty is often a practical choice for B2B referrals because it keeps acquisition costs predictable when the referrer makes the introduction but your team handles qualification and closing.
Build Your Referral Program With Siren
Explore the interactive demo to see how Siren helps you track referrals, define reward rules, approve qualifying actions, and manage payouts from one place.