Partner management software for B2B, channel & reseller programs
Built for partner organizations with tiers and downlines: group partners, credit up the line, and set per-partner terms, instead of flattening everyone into one list of affiliates.
Affiliate tools assume solo promoters. Real partner programs have hierarchy.
Channel, reseller, and B2B partnerships come in tiers and downlines with their own terms. Tools built for individual affiliates flatten all of that into one list and break the moment structure appears.
What does a flat partner list cost a real partner org?
- Hierarchy disappears. Resellers, sub-partners, and managers all land in one undifferentiated list, so you can't see who rolls up to whom.
- Everyone gets the same deal. Without per-partner terms, your strategic channel partners are paid on the same rate as a one-off affiliate.
- Tiers can't earn from their network. When a partner recruits others, flat tools have no way to credit them for the business their downline drives.
Group partners and reuse everywhere
Organize partners into groups once, then apply terms and rules to the whole group instead of one record at a time.
- Reusable groups for segments, regions, or partner tiers.
- Apply terms in bulk, so a rate change reaches everyone it should.
- Structure that scales as the roster grows.
Credit up the line, tier by tier
When a partner brings in other partners, reward the network they built, not just the sale they touched.
- Multi-tier credit that flows earnings up the hierarchy.
- Downline visibility so partners can see who rolls up to them.
- Rules per tier, so each level earns on the right terms.
Dealer and reseller hierarchies
Model the partner organization you actually have, with relationships and terms that differ from one partner to the next.
- Per-partner terms for strategic, channel, and reseller deals.
- Channel and B2B structures, not a flat affiliate roster.
- A white-labeled portal for every partner in the hierarchy.
Siren vs. a flat affiliate tool
The same partner program, modeled two ways. Here is where real structure pulls ahead.
One flat list of affiliates
Reusable partner groups
No concept of downlines
Multi-tier credit up the line
Built for solo promoters
Built for channel and reseller orgs
Same terms for everyone
Per-partner rates and terms
No partner-facing portal
White-labeled portal per partner
Partner management software, answered
Does it support multi-tier partners and downlines?
Yes. When a partner recruits others, credit can flow up the line, so partners earn from the network they build, not just the sales they touch directly.
Can I segment partners into tiers with different terms?
Yes. Reusable groups let you organize partners by segment, region, or tier and apply terms in bulk, while per-partner terms handle the exceptions your strategic deals need.
Is it built for B2B, channel, and reseller programs?
Yes. Siren models hierarchy and per-partner terms rather than a flat affiliate list, which is what channel, reseller, and B2B partner programs actually require.
Can each partner have their own terms?
Yes. Set rates and terms per partner or per group, so a one-off affiliate and a strategic reseller aren't forced onto the same deal.
Does partner management work outside WordPress?
On the hosted edition, one Siren install manages your partner organization across every channel you sell on. The WordPress edition runs the same structure natively on the site you own.
"Channel and reseller programs aren't just big affiliate programs, they have shape. I built Siren to manage that structure instead of flattening it away."
Manage partners the way your org is actually structured
Group partners, credit up the line, and give every tier the terms and portal it deserves.
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