Pay new business and renewals differently on Marketron

Marketron does not always carry a clean new-versus-renewal flag, so the classification is established at setup from your order data and your definition, for example a returning advertiser after a gap. Siren then fires the matching rate by order type. You can correct a classification in Siren before the period closes if a real-world judgment differs.

That is your call, and Siren can honor it. A common plan pays the renewal rate on the prior level and the new-business rate on the increase above it. Tell us your rule for upsell on an existing account and we set the boundary. It does not have to be all-or-nothing per order.

Whatever your plan says when an account changes hands. Siren classifies by the advertiser's history, not the rep's, so a renewal stays a renewal even with a new rep on it, unless you set a different rule for transferred accounts. The point is the rule is explicit and applied the same way every time.

Only if your rule says so, and you decide that at setup. Many stations grandfather a rep's existing book or set a transition date so a built book is not converted to the lower rate overnight. This is a plan decision you make, not a default Siren imposes, and it is worth settling with your reps before go-live.

Yes. The two rates sit in a program group, and you can add a third program with its own rate and order type, for example a win-back rate when a lapsed account returns. The group still fires exactly one rate per order.

The program group. It holds both rates and guarantees one fires per order based on the order type, so a renewal cannot be paid at the higher new-business rate even if the rep is enrolled in both.

No. Marketron stays your traffic, billing, and AR system of record. Siren reads its order and billing events and calculates the right rate. What it replaces is the spreadsheet where new and renewal business get separated by hand.