Influence FM integration
Make Influence FM the attribution layer for rep pay
Influence FM is where account ownership lives: which rep owns the advertiser, who co-sells it, who works the expiring order. That is exactly the attribution Siren needs. Pair it with the billing system that records what was sold, and <strong>Siren Cloud</strong> credits each order to the right rep and pays them under your real plan.
Siren reads account ownership from Influence FM and conversions from your billing system, set up and run by our team.
Can Siren use Influence FM to run rep commissions?
Yes, with Siren Cloud. Influence FM is the CRM where account ownership lives, so it is the attribution layer: it tells Siren which rep a sale belongs to, including co-sell splits. Your billing system, usually Marketron, supplies the conversion, what was booked and billed. Siren credits each conversion to the owner Influence FM names and calculates commission under your real plan: tiers, splits, overrides, and clawbacks included.
What Siren adds to the Influence FM stack
Influence FM tells you whose account it is. Siren turns that into what each rep is owed.
Without Siren
- Account ownership lives in the CRM, but pay is reconciled in a separate spreadsheet
- No tie between the rep who owns the account and the commission on its orders
- Co-sell splits and reassignments tracked by hand
- Tiers, overrides, and clawbacks worked out every month in Excel
With Siren
- Every order credited to the rep Influence FM says owns the account
- Co-sell splits and account transfers honored from CRM ownership, not a guess
- Tiers, new-business rates, splits, and overrides applied on every order
- A self-serve portal where each rep sees pending and paid commission, the orders behind it, and any clawback with the reason
How Siren uses Influence FM and your billing system
Influence FM supplies attribution, your billing system supplies the conversion. Influence FM is the CRM where account ownership lives; your traffic and billing system, usually Marketron, records what was actually sold. Siren credits each billed order to the rep Influence FM says owns the account, then applies your comp plan. Our team reads that ownership from Influence FM and builds the connection during setup.
Influence FM
Account ownership: which rep owns the advertiser, who co-sells it, who works the expiring order.
Billing system
The order is booked and billed in your traffic system, usually Marketron. The conversion.
Siren attributes and applies
Credits the order to the account's owner and calculates commission under your rules.
Payout
Reconciled into a statement each period, with approvals and payouts.
What Siren does with Influence FM
Every capability this integration implements, and which edition supports it. Not all of them live in every edition.
Attribute orders to the account owner
Credit each billed order to the rep Influence FM says owns the account, co-sell splits included, instead of relying on a raw salesperson field.
Read what was billed
Take booked and billed orders from your traffic system, usually Marketron, as the conversion events that earn commission.
Reconcile clawbacks
Reverse credit before payout when the billing system reports an order unpaid, and reinstate it on your managed plan if the advertiser later pays. A made-good that re-airs is revenue-neutral, so it does not reverse the credit.
Produce reconciled statements
Calculate each rep's real owed amount and hand off statements, approvals, and payouts.
What you can track, reward, and run on Influence FM
The events Siren reads from Influence FM, the rewards it can pay on them, and the program types you can build.
Events Siren tracks
- Order booked and billed
- New-business vs renewal
- Collections and cash receipts
- Non-payment and made-goods
- Account ownership and co-sell split (Influence FM)
Rewards you can pay
- Flat percentage on billing or collections
- Tiered rates and accelerators
- New-business vs renewal differentials
- Splits and sales-manager overrides
- Spiffs, contests, and bonuses
- Clawbacks on non-payment, before payout
Program types
- Sales commission program
- Tiered or accelerator comp plan
- Split and override plan
- Spiff and contest program
- Renewal and expiring-order bonus
How teams run it on Influence FM
Concrete ways teams put it to work. Every comp model is scoped to fit yours.
Attribution
Credit the rep who owns the account
Influence FM knows which rep owns the advertiser and who co-sells it. Siren credits each Marketron order to that owner, so the right rep is paid without anyone keying a salesperson code by hand.
Expiring orders
Reward reps for renewing expiring orders
Influence FM flags expiring orders and who owns them. Siren can pay a renewal rate when that rep brings one back, distinct from the new-business rate.
Yield
Pay on what Smart Rate actually books
When Smart Rate yield management lands a higher rate, Siren commissions the real billed amount, not a list price.
“Influence FM says whose account it is. Siren credits the sale to that rep and pays the plan.” How Siren uses Influence FM
Which edition you need
Influence FM runs on the editions marked below. Here is what each gives you, what it costs, and what you will need to get going.
Editions
- WordPress Not available
Not applicable to this integration. Running comp on the Influence FM stack is a managed Siren Cloud composition.
- Cloud Coming soon
Reading Influence FM ownership and your billing system is delivered on the managed edition, where our team builds and runs the connection.
- Full-Service Available
Siren Cloud reads account ownership from Influence FM and conversions from your billing system, then runs the commission program for you. Built and run by our team during setup.
Custom. Hosted and managed.
What you will need
- Influence FM as your rep CRM, where account ownership and co-sell splits live.
- The traffic or billing system that records what was sold, usually Marketron.
- A Siren Cloud plan, hosted and set up by our team around your commission plan.
- No development work on your side. You supply the comp rules; we read ownership from Influence FM and conversions from billing.
- Influence FM is the attribution layer: it holds account ownership, who owns the advertiser, who co-sells it, who works the expiring order. That is what tells Siren whose a billed sale is.
- Your billing system, usually Marketron, is the conversion layer: what was booked, billed, and collected. Siren credits each conversion to the owner Influence FM names.
- Siren reads account ownership from Influence FM during setup, built and run by our team.
- Influence FM stays your CRM. Siren adds the comp engine; it does not replace activity tracking or account management.
Influence FM questions answered
Why is Influence FM part of the Siren stack and not just a roster?
Because it is the attribution layer. In an affiliate program, attribution comes from tracking links and coupons. In a radio sales org, attribution comes from the CRM: which rep owns the advertiser, who co-sold it, who owns the expiring order. Influence FM holds that, and it is exactly what Siren needs to credit a Marketron sale to the right rep. The billing system says what sold; Influence FM says whose it is.
Does Influence FM calculate commissions?
No. Influence FM is a rep CRM built for activity and account management: call tracking, appointment reminders, expiring-order alerts, and Smart Rate yield. Compensation is not what it is for. Siren adds the comp layer, using Influence FM ownership as attribution and your billing system as the conversion.
How does Siren know which rep gets credit for an order?
From Influence FM account ownership, not a raw salesperson field on the order. The CRM is where ownership, co-sell splits, and reassignments actually live, so it is the cleaner source of attribution. Siren reads that ownership and credits each billed order to the rep who owns the account, which is the question reps argue about most.
How does Siren connect to Influence FM?
Siren reads account ownership from Influence FM, and our team builds and runs that connection during setup. That ownership is the attribution Siren credits sales against, the part that decides which rep a billed order belongs to.
Can Siren handle tiers, splits, and clawbacks for our reps?
Yes. Those are first-class in Siren's comp rules and applied automatically on every order, instead of reconciled in a spreadsheet at month end. Co-sell splits in particular come straight from Influence FM ownership rather than a manual list.
If our billing system is not Marketron, does this still work?
Yes. Influence FM stays the attribution layer either way; what changes is the conversion source Siren reads. Marketron is the common case in radio, so the pages describe it, but a different traffic or billing system is a matter of pointing the conversion side somewhere else.
If Smart Rate lowers a rate in a soft daypart, is the rep commissioned on the lower amount?
Yes. Siren commissions the real billed amount, whichever way yield management moved it. That cuts both ways: a rep earns more when Smart Rate lands a higher rate and less when it lands a lower one, because the commission follows what actually billed rather than a list price. It is the honest number either way.
Will Siren replace Influence FM?
No. Influence FM keeps your reps accountable and owns the account relationships day to day. Siren sits on the stack as the compensation engine, using that ownership to pay the right rep. The two solve different problems for the same team.
Siren Cloud
Pay reps off your Influence FM ownership
Influence FM knows whose account it is. Tell us how your reps are paid, and Siren credits each billed order to the right rep and produces reconciled payouts every period.
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