Sales team commission programs
Reward reps for the deals they close using percentage, flat, product-specific, or other commission rules.
Keep the underlying sales event connected to the commission so RevOps can explain why the payout exists.
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New business vs renewal commissions
Pay different rates depending on whether revenue comes from a new customer, a renewal, or another lifecycle event.
Useful when acquisition and retention carry different economics or ownership rules.
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Account ownership commissions
Reward the rep or account owner responsible for an ongoing customer relationship, not only the person tied to the latest transaction.
Useful for account management, expansion, territory ownership, and long-running customer relationships.
Manager and team override commissions
Pay the rep who closes the deal while also rewarding the manager, team lead, or reporting-line participant according to a separate rule.
Good fit for: field teams, distributed sales organizations, and layered compensation structures.
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Lead generation and SDR incentives
Reward qualified leads, booked meetings, accepted opportunities, or other measurable pipeline events before the deal closes.
Keep top-of-funnel incentives separate from the closing commission instead of forcing both into one rule.
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Channel and partner-assisted commissions
Reward referral partners, resellers, or channel participants alongside the internal sales team when both contribute to revenue.
Useful when partner-sourced or partner-influenced revenue needs different economics from direct sales.
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Performance bonuses and SPIFF-style incentives
Add bonuses for volume, launches, strategic products, short-term goals, or top-performer milestones without rebuilding the base commission plan.
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