Siren Essentials

Cover Your Whole Sales Funnel With One Incentive System

“Can I cover lead-gen, sales commissions, and a top-performer bonus as one coordinated system?”

Siren assembles a sales funnel incentive program from a lead bounty program and a sale commission program, keeps the two from double-paying through an attribution group, and adds a monthly bonus for your top performer.

Get Siren Essentials

Try the Demo →

What's Included

Siren Essentials

Program

Lead Generation Program

Commission Fixed per lead

Attribution Oldest engagement wins

Tracking Form submissions

Program

Affiliate Program

Commission Percentage of transaction

Attribution Newest engagement wins

Tracking Referral links

Program Group

Sales Funnel

Distributor

Monthly Top Performer Bonus

Optional add-ons

Turn these on in the setup. Each installs with the recipe and can raise the plan it needs.

Reusable collaborator group Siren Plus

Reviews

Trusted by Teams Running Real Incentive Programs

Armando J.

Principal Software Engineer, PerezCarreno & Coindreau

Siren Affiliate Manager is an exceptionally well-designed and thoughtfully built WordPress plugin. If you're running an affiliate program with multiple affiliates, different transaction types, or custom engagement triggers that need to generate commissions, this tool gives you serious power and flexibility. What really sets it apart, though, is the developer. Alex has been incredibly helpful and willing to customize the plugin for my specific use case. More importantly, he was focused on creating real value for my business - not just billing hours. That kind of mindset is rare. The plugin is robust, flexible, and clearly built by someone who understands real-world affiliate program complexity. I can't recommend Siren highly enough.

Julian Foster

Digital Strategist

Full Sales Funnel Program Snapshot

A quick overview of who this program is for, what it tracks, which partners it rewards, and how Siren helps you manage it.

Best for	Businesses rewarding lead capture, conversion, and top performance together
Main goal	Pay every funnel stage without paying twice for one prospect
Partners involved	Sales reps, affiliates, and lead-generating collaborators
Actions tracked	Form submissions, referred site visits, and completed purchases
Rewards supported	Flat lead bounties, percentage sale commissions, monthly revenue-pool bonus
Starting point	Start free with Siren Lite. This program runs on Siren Essentials ($229/yr).

What This Recipe Does

This recipe creates a complete sales incentive system with four components:

Lead Generation Program - $15 flat bounty per qualified form submission, using first-touch attribution
Affiliate Program - 20% commission on referred sales, using last-touch attribution
Sales Funnel Group - Program group with oldestBindingWins sorter ensuring only one program fires per opportunity
Monthly Top Performer Bonus - Distributor that awards the full monthly revenue pool to the highest-scoring collaborator

The two programs handle per-action payouts: lead bounties for form submissions and sale commissions for purchases. The program group prevents double-paying on the same prospect. The distributor adds a competitive monthly bonus on top.

This is the recipe for businesses that want every stage of the funnel covered by a single incentive system.

Who It’s For

Growing businesses that need lead generation, affiliate commissions, and performance bonuses all in one system
Sales managers building a competitive incentive structure where reps earn per action and compete for a monthly prize
Affiliate program operators scaling beyond simple commissions into a full-funnel partner program

How It Works

The recipe has three layers, each handling a different piece of the incentive puzzle.

The first layer is per-action payouts. The Lead Generation Program pays a flat $15 bounty whenever a referred visitor submits a connected form. The Affiliate Program pays a 20% commission whenever a referred visitor makes a purchase. These are the baseline incentives that compensate collaborators for each conversion they produce.

The second layer is attribution control. The program group bundles both programs with an oldestBindingWins sorter. This means the first program to establish an engagement with a prospect claims that opportunity. If a visitor submits a form on their first interaction, the lead program gets credit. If they arrive through a referral link first, the affiliate program gets credit. This prevents a scenario where you pay both a lead bounty and a sale commission for the same person.

The third layer is the monthly bonus. The distributor operates independently of the programs. At the end of each month, it evaluates all collaborators by their engagement scores and awards the entire revenue pool to the top performer. This bonus stacks on top of whatever per-action commissions a collaborator earned during the month.

The distributor ships ready to run. It scores collaborators on two metrics out of the box, referredSiteVisit at 1 point and boundCouponUsed at 1 point, and the bonus pool is preset to 10% of qualifying revenue, so the monthly contest works the moment you apply the recipe. Adjust any of it in the Siren admin to fine-tune the competitive dynamics: reweight or swap the scoring events, change the pool percentage, or configure commission pool filters to control which transactions contribute revenue to the bonus pool, all without changing the underlying program structure.

How the Full Sales Funnel Program Works in Siren

1

Start with a ready-made program

One recipe creates all four pieces: a $15-per-lead program, a 20% commission program, the group that coordinates them, and the monthly bonus distributor. Each funnel stage arrives with its own attribution rule already set.
2

Define partners and eligibility

Bring in the collaborators who work each stage of the funnel. The same person can capture leads, refer sales, and compete for the monthly bonus under one account.
3

Set tracking rules

The lead program listens for connected form submissions while the affiliate program listens for referred visits that end in a purchase. The group's oldest-binding-wins sorter hands each opportunity to whichever program engaged the prospect first, so one buyer never triggers both payouts.
4

Customize rewards

Nothing is locked in: the bounty amount and the commission percentage are both editable as the recipe installs. The distributor ships ready too, scoring referred site visits and coupon redemptions at 1 point each with the pool preset to 10% of qualifying revenue, and you can change the scoring events, the pool percentage, and which transactions count in the Siren admin.
5

Manage approvals and payouts

Per-action commissions queue for review as leads and sales come in. The distributor runs on the first of each month and awards the pool to the top scorer, and if nobody scores, the pool rolls into the next cycle.

Everything You Need to Build and Manage a Full Sales Funnel Program

Siren gives you the tools to create the program structure, track the right actions, and reward the right partners, all from one flexible incentive program system.

Create

Prebuilt Full Sales Funnel Program recipe
Custom program builder
Program-specific rules
Partner eligibility rules
Product and category filters
Multiple program support

Track and Manage

Referral link tracking
Coupon tracking
Product or category tracking
Lead, form, or signup tracking
Partner dashboard
Payout management

Reward

Percentage commissions
Flat-rate rewards
Recurring commissions
Royalties or revenue share
Tiered rewards
Performance bonuses

Why Use Siren for a Full Sales Funnel Program?

Traditional sales incentive software tools	Siren
Built for one program type	Built for multiple incentive programs
Often limited to one reward model	Supports commissions, bounties, royalties, revenue share, and bonuses
Rewards usually tied to one action	Rewards can be tied to different measurable actions
Harder to manage overlapping programs	Program groups and rules control how programs interact
May require multiple tools as you grow	Supports different partner programs from one system

Dedicated sales incentive software usually handles either per-deal commissions or leaderboard bonuses, and stitching the two together is left to you. Siren treats the whole stack as one incentive program system, so the programs, the attribution group, and the bonus distributor install together and run on your own WordPress site.

Connect Your Full Sales Funnel Program to the Tools You Already Use

Siren works as the incentive layer behind the systems where partner-driven actions happen: your website, checkout, ecommerce store, forms, LMS platform, subscription flow, or custom workflow.

WordPress WooCommerce Easy Digital Downloads Gravity Forms REST API Custom workflows

Start Your Full Sales Funnel Program for Free

Start with Siren Lite for free to learn the basics, then run this sales funnel incentive program on Siren Essentials ($229/yr) when you are ready for the full structure. No upfront commitment.

Start Free View All Plans

Frequently Asked Questions

What is a sales funnel incentive program?

It's an incentive structure that pays partners at more than one stage of the funnel instead of only at the sale. In this recipe, that means a flat bounty when a referred prospect submits a form, a percentage commission when a referred visitor buys, and a monthly bonus for the collaborator with the highest engagement score. An attribution layer decides which program gets credit, so you only pay once per prospect.

Who should use a sales funnel incentive program?

Teams that compensate more than one kind of contribution. If some partners are good at filling the top of your funnel with leads while others close sales, a single-rate affiliate program underpays one group or the other. Splitting the funnel into a lead program and a sale program, with a shared bonus on top, lets each contribution earn what it's worth.

How do the program group and the distributor relate to each other?

They operate independently. The program group controls which program fires per opportunity (lead bounty or sale commission). The distributor is a separate monthly bonus on top of whatever commissions collaborators earned. A collaborator can earn per-action payouts from the grouped programs and also compete for the monthly bonus.

Does the monthly bonus distributor work the moment I apply the recipe?

Yes. It ships with a working default: metric tracking events of referredSiteVisit and boundCouponUsed at 1 point each, and a bonus pool preset to 10% of qualifying revenue. You can adjust all of it in the Siren admin, changing how scores are calculated (for example, swapping in collaboratorFormSubmitted), the pool percentage, or commission pool filters that control which transactions contribute to the pool.

Can a collaborator earn both the lead bounty and the monthly bonus?

Yes. The lead bounty and affiliate commission are per-action payouts governed by the program group. The monthly bonus is a separate competitive reward. A collaborator who earns lead bounties throughout the month can also win the top-performer bonus if their engagement score is the highest.

What happens if nobody generates any engagement in a given month?

If no collaborators have engagement scores when the distribution cycle runs, the pool carries over to the next month. The distributor only pays out when there is a winner.

sales-incentive full-funnel program-group distributor lead-generation affiliate top-performer affiliate-program-management sales-incentive-software commission-structure