Create a New Business vs Renewal Commission With Flexible Tracking, Rewards, and Partner Management
“How do I pay reps a higher rate on new business than on renewals?”
Siren runs the new-versus-renewal split as two linked programs, a higher new-business rate and a lower renewal rate, each paying one order type, so an order pays the new-business rate if it is a first sale and the renewal rate if it is a renewal.
What's Included
Siren EssentialsNew Business
Renewal
New Business and Renewal
Optional add-ons
Turn these on in the setup. Each installs with the recipe and can raise the plan it needs.
- Reusable collaborator group Siren Plus
Reviews
Trusted by Teams Running Real Incentive Programs
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Siren is extremely flexible, and it opens up a whole world of possibilities in WordPress based collaboration. I recommend you try it out for yourself, and if you have any questions, the support is excellent.
Armando J.
Principal Software Engineer, PerezCarreno & Coindreau
Siren is so much more than an affiliate plugin with its multiple rewards structures. There's nothing like it on the market. Period.
Justin Ferriman
Founder, BrightGrowth
Finally, a WordPress solution that allows you to turn your learning site into a Netflix, or Udemy clone. Siren is the future of affiliate marketing and partnerships for the eLearning and WordPress industries.
Chris Badgett
CEO, LifterLMS
Siren Affiliates plugin has all the features I need, and the ones that I didn't know I needed!
It lets me track traditional affiliate referrals, but also, allows me to track revenue shares with my course co-creators.
And, one of the most important things I like most about Siren isn't a feature, but it's the top notch support provided by the development team!
I highly recommend Siren from the support to the plugin features.
Thank you for creating this, and at an affordable price.
Darren Mullen
Smart Workflow Guru
I feel support actually reads and understands what is being asked, which is one of my biggest frustrations with most support teams in the plugin's business. Most support replies are scripted and not relevant to what's being asked. This is not what happens with Siren.
Marco Almeida
Founder, PT Woo Plugins
These guys are the best. The program is simple and easy to use and their support is very quick to answer questions.
Adam McGee
Founder, Lemon Head Design
Siren is fantastic. Intuitive, powerful, well-supported. I'm thrilled I switched from AffiliateWP.
Corey Maass
Creator, Developer
I am thrilled to be a new Siren customer. Today, I created the first Affiliate Program for my LifterLMS site. This is an excellent solution for compensating content creators, and I can think of a couple of other use cases that I can't wait to try out! I highly recommend this product.
Robert Mascatello
Founder
I purchased Siren Affiliates and had a one-on-one with Alex. I was really impressed with the product and all the features it has. He was really thorough. I'd definitely recommend this plugin to anyone who needs to launch an affiliate program.
Anita
Web Designer
Siren Affiliate Manager is an exceptionally well-designed and thoughtfully built WordPress plugin. If you're running an affiliate program with multiple affiliates, different transaction types, or custom engagement triggers that need to generate commissions, this tool gives you serious power and flexibility. What really sets it apart, though, is the developer. Alex has been incredibly helpful and willing to customize the plugin for my specific use case. More importantly, he was focused on creating real value for my business - not just billing hours. That kind of mindset is rare. The plugin is robust, flexible, and clearly built by someone who understands real-world affiliate program complexity. I can't recommend Siren highly enough.
Julian Foster
Digital Strategist
This plugin just makes sense. The support is excellent. It opens up many possibilities.
Julie Rennie
You can build traditional affiliate programs, but also referral programs, revenue shares, partner incentives, and much more! Alex is super responsive and take the time to answer all of my doubts.
Santiago Vera
Siren is on another level. I'd hesitate to call it an affiliate program because that's a massive understatement. It's much more than that. What I like about it most as a utility is that it encourages you to think about the goals of your project rather than molding your project to the utility's limitations. You define whether the "program" is affiliate, referral, loyalty, or something you came up with yourself. And the "recipes" system makes it so easy to begin exploring various programs.
Honestly, it's a genius system that sits in a category of its own from what I can see.
Sean Davis
Siren is a really powerful tool. It provides a great user experience, and you can have pre-built programs that make things much easier. What always strikes me is its simplicity and how it offers the best options for each type of business.
The support is also something completely different. You can communicate directly with the founder — there are no layers or unnecessary steps in between.
skagia
New Business vs Renewal Commission Snapshot
A quick overview of who this program is for, what it tracks, which partners it rewards, and how Siren helps you manage it.
| Best for | Sales teams that reward landing a new account more than keeping one |
|---|---|
| Main goal | Pay a premium on new business and a maintenance rate on renewals |
| Partners involved | Your own reps, account executives, or collaborators |
| Actions tracked | New sales and renewals, separated by order type |
| Rewards supported | Two percentage rates, one for new business and one for renewals |
| Starting point | Start free with Siren Lite. This program runs on Siren Essentials ($229/yr). |
What This Recipe Does
This recipe creates two commission programs bundled in a program group:
- New Business - 15% commission on a customer’s first order
- Renewal - 7% commission when an existing customer renews
Both programs credit the same reps and calculate commission the same way. The difference is the rate and the order type each one responds to. New Business pays only first sales and Renewal pays only renewals, so a rep never earns both rates on a single transaction.
Use this recipe when landing a new account is worth more to you than keeping one, and you want that split enforced automatically instead of reconciled by hand every pay period.
Who It’s For
- Sales teams that pay a premium for landing a new account and a maintenance rate to keep it
- Subscription and contract businesses where renewals should earn less than first-time sales
- Sales managers who want the new-versus-renewal split enforced automatically instead of sorted out by hand
How It Works
Each rep is credited through their own coupon. Both programs track coupon use, so a customer who checks out with a rep’s coupon credits that rep. When the order comes in, Siren looks at the order type. A first-time sale pays 15% through the New Business program. A renewal pays 7% through the Renewal program, to the rep who won the account’s first sale. A later click or coupon from another rep doesn’t move the renewal. The rep needs to have been engaged in the Renewal program when the first sale happened, so enroll reps in both programs before they start selling.
A given order is either new business or a renewal, never both, so each order pays exactly one rate. The program group decides which program wins a sale, and a renewal follows that sale’s winner rather than picking again. The most recently triggered engagement takes priority if two programs in the group pay the same order type.
You are not limited to two rates. After applying this recipe you can add a third program to the group, for example a win-back rate for a lapsed account that returns, or a separate rate for an upsell on an existing account. The group picks one program per order whenever two of them pay the same order type, however many rates you add.
Commissions are calculated on line items, so shipping, taxes, and fees are excluded from the payout.
How the New Business vs Renewal Commission Works in Siren
- 1
Start with a ready-made plan
This recipe creates a New Business program at 15% and a Renewal program at 7% in one pass, already bundled into a group. New Business pays only first sales and Renewal pays only renewals, so a single order can only trigger one of them.
- 2
Define partners and eligibility
Enroll the reps or partners who should earn, and link a coupon to each one. A rep is credited when a customer checks out with their coupon on a first sale, and on that account's later renewals.
- 3
Set tracking rules
The New Business program responds to a new sale; the Renewal program responds to a renewal. Siren reads the order type from your platform and routes the credit to the matching rate. Commission math runs on line items, leaving shipping and tax out.
- 4
Customize rewards
Treat 15% and 7% as defaults: change either rate during setup, or later in that program's settings. A third rate, say a win-back rate for a lapsed account that returns, is just one more program added to the same group.
- 5
Manage approvals and payouts
Review credited orders, approve them, and pay out in Siren. Because each program pays one order type, a renewal never pays the new-business rate, and a new sale never pays the renewal rate.
Everything You Need to Build and Manage a New Business vs Renewal Commission
Siren gives you the tools to create the program structure, track the right actions, and reward the right partners, all from one flexible incentive program system.
Create
- Prebuilt New Business vs Renewal Commission recipe
- Custom program builder
- Program-specific rules
- Partner eligibility rules
- Product and category filters
- Multiple program support
Track and Manage
- Referral link tracking
- Coupon tracking
- Product or category tracking
- Lead, form, or signup tracking
- Partner dashboard
- Payout management
Reward
- Percentage commissions
- Flat-rate rewards
- Recurring commissions
- Royalties or revenue share
- Tiered rewards
- Performance bonuses
Why Use Siren for a New Business vs Renewal Commission?
| Traditional sales commission software tools | Siren |
|---|---|
| Built for one program type | Built for multiple incentive programs |
| Often limited to one reward model | Supports commissions, bounties, royalties, revenue share, and bonuses |
| Rewards usually tied to one action | Rewards can be tied to different measurable actions |
| Harder to manage overlapping programs | Program groups and rules control how programs interact |
| May require multiple tools as you grow | Supports different partner programs from one system |
Most commission tools treat new-versus-renewal as a column in a spreadsheet someone maintains by hand. Siren treats each rate as its own program inside a group, so the split is enforced on every order, and the same structure later carries tiers, splits, or bonuses you decide to run beside it.
Similar Programs, and When to Use Each
Recipes that share machinery with this one, the rule that actually separates them, and the situation where the other recipe is the better pick.
| Program | How it differs | Use it instead when |
|---|---|---|
| Tiered Affiliate Program | The Tiered Affiliate Program switches rates based on a collaborator's standing, Standard versus VIP, not on the order type. Both of its tiers fire on the same kind of sale. | Choose the Tiered Affiliate Program when the higher rate should reward a promoted top performer, not a new-business order. |
Connect Your New Business vs Renewal Commission to the Tools You Already Use
Siren works as the incentive layer behind the systems where partner-driven actions happen: your website, checkout, ecommerce store, forms, LMS platform, subscription flow, or custom workflow.
Start Your New Business vs Renewal Commission for Free
Start with Siren Lite for free to learn the basics, then run this new business vs renewal commission on Siren Essentials ($229/yr) when you are ready for the full structure. No upfront commitment.
Frequently Asked Questions
What is a new business vs renewal commission plan?
It is a commission plan that pays one rate when a customer buys for the first time and a different, usually lower, rate when an existing customer renews. The premium on new business rewards reps for the harder work of landing an account, while the renewal rate keeps paying them to retain it.
How does Siren know whether an order is new business or a renewal?
Each program responds to a specific order type. The New Business program fires on a new sale and the Renewal program on a renewal, and Siren reads which type an order is from your platform's data. On a subscription platform that is the first purchase versus a recurring renewal. On an order-based system, including a radio traffic and billing system, the new-versus-renewal classification is established at setup from your order data and your definition rather than a built-in rule, since it is rarely a clean flag. A classification can be corrected before payout.
What stops a renewal from paying the new-business rate?
The order type each program pays. The New Business program pays only sales and the Renewal program pays only renewals, so no order can pay both. A renewal pays the rep who won the account's first sale, through the Renewal program, as long as that rep was already engaged in the Renewal program when the first sale happened. Enrolling reps in both programs from the start covers that. The program group matters once you add a program that pays the same order type as another, such as a win-back rate beside new business. The group then picks one of them per order.
Can I add a third rate, like a win-back rate?
Yes. Add another program to the group with its own rate and order type. When two programs in the group pay the same order type, the group picks one per order, so a lapsed-account win-back rate can sit alongside new business and renewal.
Does this require a specific Siren plan?
Yes. Program groups require the Essentials tier. Renewal tracking also requires a platform that reports renewals, such as a subscriptions extension or a billing system that emits renewal events.
Related Programs You Can Build With Siren
Tiered Affiliate Program
Standard 10% and VIP 25% tiers with automatic attribution.
2 programs, 1 program group
Sales Team Commission Program
Sales reps earn flat commission via personal coupon codes.
1 program
Split Commission Program
Commissions split proportionally by each collaborator's engagement score.
1 program
Business Partner Revenue Share
Ongoing revenue share for business collaborators, no tracking links needed.
1 program
Related Documentation
Build Your New Business vs Renewal Commission With Siren
Start with a prebuilt recipe, customize the rules around your business, and manage partners, tracking, rewards, and payouts from one place.