Siren

Siren for Marketplaces

Vendor Commission & Revenue Share Software for Marketplaces

One system for every way people earn from your marketplace—vendors, creators, sellers, affiliates, referral partners, suppliers, and top performers.

partner relationship program software for marketplaces

Loved by program builders

Your marketplace has more than one earning partner

How do you give the right person credit and reward them according to the rules of that relationship?

A map of programs your marketplace can run for growth

Vendor commission and revenue-share programs

Pay each vendor their percentage or fixed share when products they own are sold through the marketplace.

Keep the marketplace storefront and vendor UX separate from the commission layer while Siren tracks what each vendor earns.

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Product royalty programs

Assign products to creators, makers, artists, instructors, or licensors and reward the owner each time their product generates revenue.

Useful when ownership—not traffic attribution—is what determines who earns.

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Affiliate programs

Reward affiliates or publishers who send buyers to the marketplace while vendor or creator payouts continue under their own program rules.

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Seller and vendor referral programs

Reward marketplace participants who recruit qualified sellers, vendors, destinations, creators, or service providers.

Keep supplier acquisition incentives separate from customer acquisition commissions.

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Customer referral programs

Reward existing buyers or members when they introduce new customers who complete a qualifying transaction.

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Supplier, destination, or service-provider revenue share

Share revenue with the business or provider responsible for fulfilling the underlying booking, service, or marketplace offering.

Good fit for: travel marketplaces, booking businesses, service marketplaces, and curated supplier networks.

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Performance bonuses

Reward vendors, sellers, affiliates, or partners for volume, launch goals, seasonal performance, quality thresholds, or other milestones.

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Do these questions sound familiar?

  • How do you split one order when products belong to different vendors?
  • Can a vendor earn their share while an affiliate also earns for referring the buyer?
  • What happens to vendor commissions when only part of an order is refunded?
  • Who earns when ownership of a product changes?
  • Can different vendor groups follow different revenue-share percentages?
  • How do you reward a seller for bringing another seller into the marketplace?
  • Can the platform explain exactly why each vendor is owed a specific amount?

One workflow behind every program

Different programs can use the same underlying operating model.

  1. 01

    Action

    A product sells, a booking completes, a seller joins, a referral converts, a creator-owned item generates revenue, or another marketplace event occurs.

  2. 02

    Attribution

    Siren determines which vendor, creator, affiliate, referrer, supplier, or other marketplace relationship should receive credit.

  3. 03

    Reward rules

    The program decides what that credit is worth: vendor share, royalty, referral fee, affiliate commission, revenue share, or performance bonus.

  4. 04

    Approval

    Review what qualifies before it becomes payable, or automate the parts of the approval process that do not need human review.

  5. 05

    Payout

    Track what is pending, owed, and paid, with the underlying activity connected to the reward.

Examples of how marketplaces use different partner programs to grow

For a multi-vendor ecommerce marketplace:

  • Vendor revenue share
  • Affiliate commissions
  • Seller referrals
  • Vendor performance bonuses

For a creator or digital-goods marketplace:

  • Product royalties
  • Affiliate commissions
  • Creator referral rewards
  • Launch or volume bonuses

For a booking or services marketplace:

  • Supplier/destination revenue share
  • Customer referrals
  • Partner referrals
  • Performance bonuses

Run multiple marketplace programs without building a Frankenstein stack

Choose how you want to run Siren

Siren WordPress Edition

Run Siren directly on your own WordPress site and keep your program data in your own database.

Best for:
WordPress marketplaces using WooCommerce plus marketplace/storefront plugins where Siren can operate as the commission and incentive layer alongside the vendor-facing marketplace system.

Siren hosted

Use Siren as a hosted incentive layer when marketplace commissions and partner programs need to connect to a broader commerce, booking, payments, or custom application stack.

Best for:
Custom marketplaces, multi-system environments, larger vendor networks, and teams that need API/webhook-based events or implementation support.

FAQ

Can Siren calculate revenue share for multiple vendors in the same marketplace?

Yes. Siren can represent vendor or product-owner relationships independently so each qualifying participant can earn according to the applicable program rules.

Does Siren replace marketplace software such as a vendor storefront or product-submission system?

No. Siren is the incentive and commission layer. Marketplace software can continue to manage storefronts, vendor identity, product submission, and marketplace UX while Siren tracks the earning logic.

Can an affiliate and a vendor both earn from the same order?

Yes, when the business intentionally runs separate affiliate and vendor/royalty programs. Each program can represent a different economic relationship to the same transaction.

What happens when an order is refunded?

When the relevant refund event is available through the connected commerce system, the program can apply the appropriate commission or obligation logic.

Can different vendors have different revenue-share rules?

Yes. Different programs or participant structures can represent different vendor groups and economics instead of forcing every seller into one payout model.

Do I need WordPress to use Siren?

No. Siren has a WordPress edition and a hosted option for custom marketplaces and broader commerce stacks.

Start with one program. Keep the engine as you grow.

Run vendor commissions, creator royalties, referrals, affiliate programs, and performance incentives without rebuilding your marketplace payout logic as new earning relationships appear.