Siren

Siren for Course Creators

Affiliate, Referral & Revenue Share Software for Course Creators

One system for every way people help your course business grow—affiliates, students, instructors, guest experts, collaborators, referral partners, and top performers.

affiliate and partner program software for course creators

Loved by program builders

Your course business has more than one growth partner

How do you give the right person credit and reward them according to the rules of that relationship?

A map of partner programs your course business can run for growth

Course affiliate programs

Reward affiliates, creators, publishers, or education partners when they refer students who enroll or purchase a course.

Use the attribution method and commission structure that matches how the course is promoted.

View program details

Student referral programs

Turn successful students and community members into a repeatable acquisition channel by rewarding qualified referrals or enrollments.

View program details

Instructor royalty programs

Assign course ownership to instructors and pay a royalty when the courses they created generate revenue.

Ownership-based rewards can operate independently from affiliate attribution.

View program details

Instructor and contributor revenue share

Split course revenue across instructors, co-creators, guest experts, or other contributors according to the economic structure of the program.

View program details

Partner and launch programs

Reward collaborators, communities, podcasts, agencies, or strategic partners that help promote a launch, cohort, workshop, or education offer.

View program details

Recurring and membership commissions

Reward affiliates or partners again when a student renews a course membership or recurring education subscription, when the relevant renewal event is available.

View program details

Performance bonuses

Add incentives for launch volume, enrollment milestones, top affiliates, instructor performance, or other growth outcomes.

View program details

Do these questions sound familiar?

  • Can an instructor earn a royalty while an affiliate also earns for referring the student?
  • Who earns when a course has more than one instructor or contributor?
  • Should an affiliate keep earning when a student renews a membership or subscription?
  • What happens to commissions and royalties when an enrollment is refunded?
  • Can students follow different referral rules from public affiliates?
  • How should a bundle sale be handled when courses belong to different creators?
  • Can one course business run affiliates, student referrals, instructor royalties, and revenue share without separate systems?

One workflow behind every program

Different programs can use the same underlying operating model.

  1. 01

    Action

    A student enrolls, a referral converts, an instructor-owned course sells, a membership renews, a partner drives a launch sale, or another education event occurs.

  2. 02

    Attribution

    Siren determines which affiliate, student, instructor, creator, partner, or other relationship should receive credit based on the program rules.

  3. 03

    Reward rules

    The program decides what that credit is worth: affiliate commission, referral reward, instructor royalty, revenue share, flat reward, or performance bonus.

  4. 04

    Approval

    Review what qualifies before it becomes payable, or automate the parts of the approval process that do not need human review.

  5. 05

    Payout

    Track what is pending, owed, and paid, with the underlying activity connected to the reward.

Examples of how course businesses use different partner programs to grow

For a solo course creator:

  • Course affiliate commissions
  • Student referral rewards
  • Launch performance bonuses
  • Recurring commissions on memberships

For a multi-instructor academy:

  • Instructor royalties
  • Instructor/team revenue share
  • Affiliate commissions
  • Student referral programs

For a creator-led course platform:

  • Creator ownership/royalties
  • Affiliate commissions
  • Partner referral programs
  • Performance bonuses

Run multiple course programs without building a Frankenstein stack

Choose how you want to run Siren

Siren WordPress Edition

Run Siren directly on your own WordPress site and keep your program data in your own database.

Best for:
Course businesses using WordPress LMS platforms such as LifterLMS, LearnDash, WooCommerce, or supported WordPress education/commerce workflows.

Siren hosted

Use Siren as a hosted incentive layer when course payments, CRM, billing, learning systems, or partner workflows need to operate across a broader stack.

Best for:
Larger education businesses, custom course platforms, multi-system academies, and teams that need API/webhook-based events or implementation support.

FAQ

Can an instructor and an affiliate both earn from the same course sale?

Yes, when the business intentionally runs separate royalty and affiliate programs. The instructor can earn based on course ownership while the affiliate earns based on referral attribution.

Can Siren pay course creators royalties?

Yes. Siren can assign product or course ownership to a creator and calculate a royalty when the owned course generates a qualifying sale.

Can students participate in a referral program?

Yes. Students can participate as referrers and earn when the person they introduce completes the qualifying action defined by the program.

Can multiple instructors share course revenue?

Siren can model contributor and revenue-share structures so multiple participants can earn according to the defined program rules.

Can affiliates earn on recurring course memberships?

Yes, when the relevant renewal event is available through the connected LMS, commerce, or billing workflow and the program is configured to reward renewals.

Do I need WordPress to use Siren?

No. Siren has a WordPress edition for supported LMS and commerce setups and a hosted option for broader course and business stacks.

Start with one program. Keep the engine as you grow.

Run affiliates, student referrals, instructor royalties, contributor revenue share, recurring commissions, and performance bonuses without rebuilding your incentive system as your course business grows.