Reward the Introduction and the Close on the Same Sale
“Can I pay one collaborator for introducing a customer and another for closing the sale, on the same purchase?”
This introduce and close affiliate program runs two commissions side by side on one purchase. First-touch credit pays the collaborator who introduced the customer, last-touch credit pays the one who closed, and a partner who does both keeps the full stack. Siren is an incentive program system, so the introduction and the close can both pay instead of fighting over a single payout.
Additional revenue / month
Monthly commission
Simulating in Siren
Reward details
- Introduction commission
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- Closing commission
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Reviews
Trusted by Teams Running Real Incentive Programs
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Showing review 1 of 14
Siren is extremely flexible, and it opens up a whole world of possibilities in WordPress based collaboration. I recommend you try it out for yourself, and if you have any questions, the support is excellent.
Armando J.
Principal Software Engineer, PerezCarreno & Coindreau
Siren is so much more than an affiliate plugin with its multiple rewards structures. There's nothing like it on the market. Period.
Justin Ferriman
Founder, BrightGrowth
Finally, a WordPress solution that allows you to turn your learning site into a Netflix, or Udemy clone. Siren is the future of affiliate marketing and partnerships for the eLearning and WordPress industries.
Chris Badgett
CEO, LifterLMS
Siren Affiliates plugin has all the features I need, and the ones that I didn't know I needed!
It lets me track traditional affiliate referrals, but also, allows me to track revenue shares with my course co-creators.
And, one of the most important things I like most about Siren isn't a feature, but it's the top notch support provided by the development team!
I highly recommend Siren from the support to the plugin features.
Thank you for creating this, and at an affordable price.
Darren Mullen
Smart Workflow Guru
I feel support actually reads and understands what is being asked, which is one of my biggest frustrations with most support teams in the plugin's business. Most support replies are scripted and not relevant to what's being asked. This is not what happens with Siren.
Marco Almeida
Founder, PT Woo Plugins
These guys are the best. The program is simple and easy to use and their support is very quick to answer questions.
Adam McGee
Founder, Lemon Head Design
Siren is fantastic. Intuitive, powerful, well-supported. I'm thrilled I switched from AffiliateWP.
Corey Maass
Creator, Developer
I am thrilled to be a new Siren customer. Today, I created the first Affiliate Program for my LifterLMS site. This is an excellent solution for compensating content creators, and I can think of a couple of other use cases that I can't wait to try out! I highly recommend this product.
Robert Mascatello
Founder
I purchased Siren Affiliates and had a one-on-one with Alex. I was really impressed with the product and all the features it has. He was really thorough. I'd definitely recommend this plugin to anyone who needs to launch an affiliate program.
Anita
Web Designer
Siren Affiliate Manager is an exceptionally well-designed and thoughtfully built WordPress plugin. If you're running an affiliate program with multiple affiliates, different transaction types, or custom engagement triggers that need to generate commissions, this tool gives you serious power and flexibility. What really sets it apart, though, is the developer. Alex has been incredibly helpful and willing to customize the plugin for my specific use case. More importantly, he was focused on creating real value for my business - not just billing hours. That kind of mindset is rare. The plugin is robust, flexible, and clearly built by someone who understands real-world affiliate program complexity. I can't recommend Siren highly enough.
Julian Foster
Digital Strategist
This plugin just makes sense. The support is excellent. It opens up many possibilities.
Julie Rennie
You can build traditional affiliate programs, but also referral programs, revenue shares, partner incentives, and much more! Alex is super responsive and take the time to answer all of my doubts.
Santiago Vera
Siren is on another level. I'd hesitate to call it an affiliate program because that's a massive understatement. It's much more than that. What I like about it most as a utility is that it encourages you to think about the goals of your project rather than molding your project to the utility's limitations. You define whether the "program" is affiliate, referral, loyalty, or something you came up with yourself. And the "recipes" system makes it so easy to begin exploring various programs.
Honestly, it's a genius system that sits in a category of its own from what I can see.
Sean Davis
Siren is a really powerful tool. It provides a great user experience, and you can have pre-built programs that make things much easier. What always strikes me is its simplicity and how it offers the best options for each type of business.
The support is also something completely different. You can communicate directly with the founder — there are no layers or unnecessary steps in between.
skagia
Introduce and Close Affiliate Program Snapshot
A quick overview of who this program is for, what it tracks, which partners it rewards, and how Siren helps you manage it.
| Best for | Brands that want to reward both the collaborator who introduces a customer and the collaborator who closes the sale |
|---|---|
| Main goal | Pay the introduction and the conversion without making collaborators compete for one commission |
| Partners involved | Content creators and educators who introduce, plus deal sites and collaborators who close |
| Actions tracked | First referred visit for the introduction, last referred visit or bound coupon for the close |
| Rewards supported | A 10% first-touch commission and a 20% last-touch commission that stack to 30% |
| Starting point | Start free with Siren Lite |
What This Recipe Does
This recipe creates two affiliate programs that run on every sale at the same time. The introduction program pays a 10% commission to the collaborator who first brought the customer in, using first-touch attribution. The closing program pays a 20% commission to the collaborator who drove the converting click or coupon, using last-touch attribution. Because the two programs are not grouped, both can pay on a single purchase, stacking to 30% when one collaborator does the whole job.
The point is to stop making collaborators compete for one commission. In a single-attribution program, a creator who introduced the product loses the payout the moment a deal site overwrites the cookie at checkout. Here the introduction is paid on its own track and the close is paid on another, so the educator who built awareness and the collaborator who converted the sale are both rewarded for the part they actually did.
Who It’s For
- Brands with both educators and closers where a creator introduces the product through content and a deal site or collaborator drives the final click
- Affiliate managers who want to reward the introduction without taking credit away from whoever closes the sale
- Programs that recruit content creators who teach and review but do not hard sell, alongside performance collaborators who convert
How It Works
When you apply this recipe, Siren installs two programs. The introduction program uses the saleTransactionPercentage incentive with the “Oldest engagement wins” attribution model, which is first-touch attribution: the oldest referral on the customer wins. The closing program uses the same incentive with the “Newest engagement wins” attribution model, which is last-touch attribution: the newest referral or bound coupon wins. The programs are deliberately left out of any program group, because a group would force a single winner per sale. Ungrouped, each program evaluates the order on its own and pays its own commission.
Attribution windows do the rest of the shaping. The introduction program carries a 60-day window, so a customer who discovers a product in a tutorial and buys seven weeks later still credits the creator who introduced them. The closing program carries a 7-day window, tuned for active promotional campaigns where the converting touch should be recent. Both windows are set on the program and can be edited in your Siren admin after install.
Consider a sale with two different collaborators. Creator A published a review that earned the customer’s first referred visit 40 days ago. Collaborator B sent the customer a personalized coupon that they redeemed yesterday. At checkout, Creator A holds the oldest binding and earns the 10% introduction commission. Collaborator B holds the newest binding and earns the 20% close. The store pays 30% total, split across the two collaborators who each did their part.
Now consider a sale with one collaborator. Creator A both introduced the customer and sent the closing coupon. They hold the oldest and the newest binding, so they earn both commissions, the full 30%, on that order. No special handling is needed for solo conversions.
Commissions calculate on line items only, so shipping, taxes, and fees are excluded from both rates. To tune the program, adjust the two transactionPercent values to reweight introduction against closing, or widen the introduction window when your content has a long research-to-purchase cycle.
How the Introduce and Close Affiliate Program Works in Siren
Two programs install together and run on every sale. One reads first-touch credit, the other reads last-touch credit, and neither cancels the other.
- 1
Start with a ready-made program
The recipe installs two programs at once. The introduction program pays 10% and resolves to the oldest binding, so first click wins. The closing program pays 20% and resolves to the newest binding, so last click wins. They are not grouped, which is what lets both pay on the same order.
- 2
Define partners and eligibility
Enroll creators and educators who introduce customers through reviews, tutorials, and roundups, and enroll the deal sites and affiliates who close with a coupon or a final link click. The same person can hold both roles and collect both commissions when they introduce and close the same buyer.
- 3
Set tracking rules
A referred visit opens the attribution window. The introduction program keeps that first visit eligible for 60 days, double the usual referral window, so an educator still earns when a buyer returns weeks later. The closing program keeps the last visit or bound coupon eligible for 7 days, tuned for active promotions.
- 4
Customize rewards
The two rates are independent levers. Raise the closing rate for a launch push without touching the introduction rate, or widen the 60-day introduction window when your content has a long research-to-purchase cycle. Personalized coupon codes let a closer convert with an audience-specific offer.
- 5
Manage approvals and payouts
Each commission arrives as its own reward to review. A sale introduced and closed by two different collaborators produces two payouts. A sale where one collaborator did everything produces both rewards for that one partner, totaling 30%.
Everything You Need to Build and Manage a Introduce and Close Affiliate Program
Siren gives you the tools to create the program structure, track the right actions, and reward the right partners, all from one flexible incentive program system.
Create
- Prebuilt Introduce and Close Affiliate Program recipe
- Custom program builder
- Program-specific rules
- Partner eligibility rules
- Product and category filters
- Multiple program support
Track and Manage
- First-touch attribution (Oldest engagement wins)
- Last-touch attribution (Newest engagement wins)
- 60-day introduction window
- 7-day closing window
- Personalized coupon codes
Reward
- 10% introduction commission
- 20% closing commission
- Stacking commissions on one sale
- Independent per-program rates
Why Use Siren for a Introduce and Close Affiliate Program?
| Traditional affiliate software tools | Siren |
|---|---|
| Built for one program type | Built for multiple incentive programs |
| Often limited to one reward model | Supports commissions, bounties, royalties, revenue share, and bonuses |
| Rewards usually tied to one action | Rewards can be tied to different measurable actions |
| Harder to manage overlapping programs | Program groups and rules control how programs interact |
| May require multiple tools as you grow | Supports different partner programs from one system |
Most affiliate software credits one partner per sale, either the first click or the last click, so the other side of the introduction goes unpaid. Siren is a system for building incentive programs, so a single purchase can pay the introducer and the closer at the same time, with each rate, each window, and each partner role tuned on its own.
Similar Programs, and When to Use Each
Recipes that share machinery with this one, the rule that actually separates them, and the situation where the other recipe is the better pick.
| Program | How it differs | Use it instead when |
|---|---|---|
| Multi-Touch Sales Attribution | Multi-Touch Sales Attribution divides one commission pool among every contributor to a sale, splitting a single payout by engagement so three collaborators share one commission. The Introduce and Close Affiliate Program does not split one payout. It pays two separate commissions at two separate rates, 10% on first-touch credit and 20% on last-touch credit, that stack on the same sale. | Use Multi-Touch Sales Attribution when many collaborators touch a sale and you want them to share one pooled commission rather than earn a fixed introducer rate plus a fixed closer rate. |
| First-Touch Referral Program | The First-Touch Referral Program pays one commission to the first collaborator who introduced the customer and pays nothing to whoever closes. The Introduce and Close Affiliate Program keeps that first-touch introduction commission and adds a second, last-touch closing commission, so the closer is paid too. | Use the First-Touch Referral Program when only the original introduction should earn and the closing click should not generate a separate payout. |
| Full Sales Funnel Program | The Full Sales Funnel Program groups its first-touch lead bounty and its last-touch sale commission so only one fires per opportunity, paying a flat amount for the lead and a percentage for the sale. The Introduce and Close Affiliate Program leaves its two commissions ungrouped, so both percentages pay on the same purchase instead of one winning per opportunity. | Use the Full Sales Funnel Program when an introduction is a lead worth a fixed bounty and you want each opportunity to pay exactly one collaborator per stage. |
Connect Your Introduce and Close Affiliate Program to the Tools You Already Use
Siren works as the incentive layer behind the systems where partner-driven actions happen: your website, checkout, ecommerce store, forms, LMS platform, subscription flow, or custom workflow.
Frequently Asked Questions
What is an introduce and close affiliate program?
It is an affiliate program that pays two commissions on one sale: one to the collaborator who first introduced the customer and one to the collaborator who closed the sale. The introduction earns on first-touch credit and the close earns on last-touch credit, so a content creator who warmed up the buyer and a deal site that converted them both get paid.
Should I pay the collaborator who introduced the customer or the one who closed?
With this recipe you pay both. Crediting only the first click rewards the collaborator who discovered the customer but leaves the closer unpaid, and crediting only the last click does the reverse. Paying a separate introduction commission and a separate closing commission means creators and educators who start the journey and the deal sites and collaborators who finish it are each rewarded for the part they did.
How do two commissions both pay on the same sale?
The recipe installs two separate programs and leaves them ungrouped. Grouping would force one program to win per sale. Without a group, the first-touch introduction program and the last-touch closing program each evaluate the order independently, so each pays its own commission. The two rates stack to a 30% maximum when one collaborator both introduced and closed.
What is the difference between first-touch and last-touch credit here?
First-touch credit pays whoever the customer met first, resolved by "Oldest engagement wins". Last-touch credit pays whoever the customer acted on last, resolved by "Newest engagement wins". The introduction program uses first-touch so the original educator is protected, and the closing program uses last-touch so the collaborator who drove the conversion is rewarded.
Who should use this program?
Brands that recruit content creators and educators alongside performance collaborators. Creators introduce a product without hard selling and deserve credit for the introduction, while deal sites and collaborators close the sale and deserve credit for the conversion. Paying both keeps neither side competing to overwrite the other's attribution.
Why is the introduction window 60 days and the closing window 7 days?
Introductions pay off slowly. Someone discovers a product in a review and buys weeks later, so the first-touch window is set to 60 days, double a typical referral window. Closing happens during active promotion, so the last-touch window is a tighter 7 days. Both windows are adjustable after install.
Can one collaborator earn both commissions?
Yes. When the same collaborator introduces the customer and also drives the closing click or coupon, they hold both the oldest and the newest binding on that sale, so they earn the 10% introduction and the 20% close for a combined 30%.
Can I change the 10% and 20% rates?
Yes. Each rate is an independent field on its own program, so you can raise the closing rate for a launch without changing the introduction rate, or the reverse. The customizable fields on this recipe expose both rates and both attribution windows before you install.
What actions does Siren track for this program?
Siren tracks referred site visits for both attribution directions and bound coupon redemptions for the close. The first referred visit opens the introduction credit, the last referred visit or a redeemed personalized coupon closes it. Commissions calculate on line items only, so shipping, taxes, and fees are excluded.
Does this work with WooCommerce and Easy Digital Downloads?
Yes. The recipe runs on WooCommerce and Easy Digital Downloads through Siren's WordPress integrations, and the same programs are reachable over the REST API for custom storefronts and headless setups.
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