Run a Brand Ambassador Program and an Affiliate Program Side by Side
“Can I run a high-commission ambassador tier and an open affiliate program at the same time?”
This recipe pairs an invite-only brand ambassador program at a premium commission rate with an open affiliate track at a standard rate, so each partner type earns what the relationship is actually worth.
What's Included
Siren Lite (Free)Ambassador Program
Affiliate Program
Optional add-ons
Turn these on in the setup. Each installs with the recipe and can raise the plan it needs.
- Lifetime commissions Siren Plus
- Reusable collaborator group Siren Plus
Reviews
Trusted by Teams Running Real Incentive Programs
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Showing review 1 of 10
Siren is extremely flexible, and it opens up a whole world of possibilities in WordPress based collaboration. I recommend you try it out for yourself, and if you have any questions, the support is excellent.
Armando J.
Principal Software Engineer, PerezCarreno & Coindreau
Siren is so much more than an affiliate plugin with its multiple rewards structures. There's nothing like it on the market. Period.
Justin Ferriman
Founder, BrightGrowth
Finally, a WordPress solution that allows you to turn your learning site into a Netflix, or Udemy clone. Siren is the future of affiliate marketing and partnerships for the eLearning and WordPress industries.
Chris Badgett
CEO, LifterLMS
Siren Affiliates plugin has all the features I need, and the ones that I didn't know I needed!
It lets me track traditional affiliate referrals, but also, allows me to track revenue shares with my course co-creators.
And, one of the most important things I like most about Siren isn't a feature, but it's the top notch support provided by the development team!
I highly recommend Siren from the support to the plugin features.
Thank you for creating this, and at an affordable price.
Darren Mullen
Smart Workflow Guru
I feel support actually reads and understands what is being asked, which is one of my biggest frustrations with most support teams in the plugin's business. Most support replies are scripted and not relevant to what's being asked. This is not what happens with Siren.
Marco Almeida
Founder, PT Woo Plugins
These guys are the best. The program is simple and easy to use and their support is very quick to answer questions.
Adam McGee
Founder, Lemon Head Design
Siren is fantastic. Intuitive, powerful, well-supported. I'm thrilled I switched from AffiliateWP.
Corey Maass
Creator, Developer
I am thrilled to be a new Siren customer. Today, I created the first Affiliate Program for my LifterLMS site. This is an excellent solution for compensating content creators, and I can think of a couple of other use cases that I can't wait to try out! I highly recommend this product.
Robert Mascatello
Founder
I purchased Siren Affiliates and had a one-on-one with Alex. I was really impressed with the product and all the features it has. He was really thorough. I'd definitely recommend this plugin to anyone who needs to launch an affiliate program.
Anita
Web Designer
Siren Affiliate Manager is an exceptionally well-designed and thoughtfully built WordPress plugin. If you're running an affiliate program with multiple affiliates, different transaction types, or custom engagement triggers that need to generate commissions, this tool gives you serious power and flexibility. What really sets it apart, though, is the developer. Alex has been incredibly helpful and willing to customize the plugin for my specific use case. More importantly, he was focused on creating real value for my business - not just billing hours. That kind of mindset is rare. The plugin is robust, flexible, and clearly built by someone who understands real-world affiliate program complexity. I can't recommend Siren highly enough.
Julian Foster
Digital Strategist
Ambassador and Affiliate Dual Program Snapshot
A quick overview of who this program is for, what it tracks, which partners it rewards, and how Siren helps you manage it.
| Best for | Brands running invite-only ambassadors next to open affiliates |
|---|---|
| Main goal | Pay strategic partners a premium rate on a separate track |
| Partners involved | Hand-picked brand ambassadors plus open-enrollment affiliates |
| Actions tracked | Referral link visits and coupon code use at checkout |
| Rewards supported | Percentage-of-sale commissions, one rate per track |
| Starting point | Start free with Siren Lite |
What This Recipe Does
This recipe creates two independent programs:
- Ambassador Program - 30% commission for hand-picked brand ambassadors, tracked via both referral links and coupon codes
- Affiliate Program - 15% commission for the general affiliate program, tracked via referral links
These programs are not grouped together. Both can fire on the same transaction if a customer was referred by an affiliate and also uses an ambassador’s coupon code. This is intentional: it lets you reward both the affiliates driving traffic and the ambassadors providing credibility.
Choose this recipe when you have two distinct partner relationships and you want both to coexist without competing for the same commission.
Who It’s For
- Brands with strategic partnerships where certain partners deserve a premium commission rate and dedicated support
- Businesses running both invite-only and open programs who want clear separation between their ambassador and affiliate tracks
- Companies with influencer relationships where ambassadors promote via coupon codes while general affiliates use referral links
How It Works
The Ambassador Program is your invite-only, premium track. You hand-pick your ambassadors, give them personalized coupon codes, and they earn 30% on any sale that involves their code or referral link. Both engagement types are enabled so ambassadors have maximum flexibility in how they promote. Some prefer sharing links, others prefer coupon codes, and many use both.
The Affiliate Program is your open-enrollment track. Anyone can sign up, grab a referral link, and earn 15% on the sales they refer. This program only tracks referral link visits, keeping the barrier to entry low and the mechanics simple.
Because these two programs are not grouped, they operate completely independently. A single sale can trigger commissions in both programs at the same time. For example, if a customer clicks an affiliate’s referral link and also enters an ambassador’s coupon code at checkout, both the affiliate and the ambassador earn their respective commissions. This stacking behavior is deliberate: it rewards every partner who contributed to the sale.
If you later decide you do not want commissions to stack, you can add a program group to make the two programs mutually exclusive.
How the Ambassador and Affiliate Dual Program Works in Siren
- 1
Start with a ready-made program
This recipe builds two standalone programs in one pass, an ambassador track at 30 percent and an affiliate track at 15 percent. Both rates can be set anywhere from 1 to 99 percent before you apply it.
- 2
Define partners and eligibility
Hand-pick who gets invited into the ambassador track and leave the affiliate track open to anyone who signs up. Because the programs are separate, a partner's rate depends entirely on which one you enroll them in.
- 3
Set tracking rules
Ambassadors get credited through both referral links and personalized coupon codes, while affiliates are tracked by link visits alone. Within each program the newest binding wins, so the most recent touch takes the credit.
- 4
Customize rewards
Both programs calculate commission as a percentage of the order's line items. Change the 30 and 15 percent defaults independently, or strip link tracking from the ambassador track so ambassadors earn only when their coupon codes get used.
- 5
Manage approvals and payouts
Earnings from both tracks land in the same Siren install for review and payout. An affiliate link plus an ambassador coupon on one order pays both partners by design, and you can add a program group later if you'd rather make the tracks mutually exclusive.
Everything You Need to Build and Manage a Ambassador and Affiliate Dual Program
Siren gives you the tools to create the program structure, track the right actions, and reward the right partners, all from one flexible incentive program system.
Create
- Prebuilt Ambassador and Affiliate Dual Program recipe
- Custom program builder
- Program-specific rules
- Partner eligibility rules
- Product and category filters
- Multiple program support
Track and Manage
- Referral link tracking
- Coupon tracking
- Product or category tracking
- Lead, form, or signup tracking
- Partner dashboard
- Payout management
Reward
- Percentage commissions
- Flat-rate rewards
- Recurring commissions
- Royalties or revenue share
- Tiered rewards
- Performance bonuses
Why Use Siren for a Ambassador and Affiliate Dual Program?
| Traditional ambassador program software tools | Siren |
|---|---|
| Built for one program type | Built for multiple incentive programs |
| Often limited to one reward model | Supports commissions, bounties, royalties, revenue share, and bonuses |
| Rewards usually tied to one action | Rewards can be tied to different measurable actions |
| Harder to manage overlapping programs | Program groups and rules control how programs interact |
| May require multiple tools as you grow | Supports different partner programs from one system |
Dedicated ambassador program software usually assumes one program with one rate, so a premium track next to an open one means buying a second tool. With Siren, the ambassador track and the affiliate track are just two programs on the same site, sharing a checkout and a payout process while their rates and tracking stay independent.
Connect Your Ambassador and Affiliate Dual Program to the Tools You Already Use
Siren works as the incentive layer behind the systems where partner-driven actions happen: your website, checkout, ecommerce store, forms, LMS platform, subscription flow, or custom workflow.
Start Your Ambassador and Affiliate Dual Program for Free
Use Siren Lite to launch your first brand ambassador program without paying upfront. Start with a real program, test your setup, and upgrade when you need more advanced partner management, reward logic, or attribution.
Frequently Asked Questions
What is a brand ambassador program?
A brand ambassador program is an invite-only arrangement where a brand recruits specific people to represent it and pays them for the sales they generate, usually at a better rate than a general affiliate earns. In this recipe, ambassadors earn 30% by default and can promote through a referral link, a personalized coupon code, or both.
How does a brand ambassador program work?
You select the ambassadors yourself instead of opening enrollment, give each one a tracked link and a coupon code, then pay a set percentage on the orders they drive. Running it as its own program means the premium rate never bleeds into your standard affiliate track. Each track holds onto its own rate and roster, so adjusting one doesn't touch the other.
Can a person be enrolled in both programs at once?
Technically yes, but it usually makes more sense to keep them in one track. An ambassador enrolled in both would earn commissions from each program on the same sale.
Why aren't the programs in a group?
By design. The ambassador and affiliate tracks serve different purposes and often involve different people. Keeping them independent lets a sale reward both the affiliate who drove the traffic and the ambassador whose coupon closed the deal.
Can I make the ambassador program track only coupon codes?
Yes. After applying the recipe, remove the referredSiteVisit engagement type from the Ambassador Program so ambassadors only earn when their coupon codes are used.
What Siren plan do I need?
This recipe works on Lite. Both programs are standalone, so no program groups or advanced features are required.
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Related Documentation
Build Your Ambassador and Affiliate Dual Program With Siren
Start with a prebuilt recipe, customize the rules around your business, and manage partners, tracking, rewards, and payouts from one place.