Knowledge Base

Getting Started

Create A Program In Siren

Step-by-step instructions on how to create your first program using Siren.
Multiple Affiliate Programs Using Siren’s Program Groups

Step-by-step instructions on how to set up multiple affiliate groups, which allow you to run multiple affiliate programs as if it’s a single program.
Managing Collaborators (Affiliates)

Step-by-step instructions on how to set up a collaborator account manually.
Set Up A Program Registration Form

Automatically register collaborators with a registration form.
Affiliate Marketing Customer Journey Examples

Walks through two different customer journeys, and explains why certain conversions were created.
Create Affiliate Coupons For WooCommerce Using Siren

Learn how to create coupon codes for your collaborators.
How to Pay Collaborators

Step-by-step instructions on how to generate payouts, and manage obligations.
The Collaborator Dashboard

A demo of what collaborators see when they log into their account.

Tutorials

Create A Lead Generating Affiliate Program In WordPress

Lead-Generating Programs Are great for long sales cycles, or when you are selling something expensive. This tutorial walks you through how to set one up in Siren.
Create An Affiliate Program In WordPress

Looking to get started with Siren quickly? This guide was made for you.
How to Create a Recurring Commission Program Using Siren

Optimize your affiliate program with recurring commissions. Learn how to set up effective commission structures for your membership site.

Core Concepts

What Are Distributors?

A set of conditions that specify how and when collaborators earn rewards, along with the amounts of those rewards.
What Are Program Groups?

A combined set of programs that allows only one program within the group to run when a conversion happens.
What Is a Fulfillment?

Fulfillment records act as a comprehensive ledger, providing a detailed view of all payments.
What Are Obligations?

An obligation is a record indicating a commitment to pay collaborators for their role in a conversion.
What Are Transactions?

A record that captures every detail of a purchase, including what items were bought, their quantities, and all associated costs such as taxes and shipping fees.
What Is an Engagement?

Any track-able event where a potential customer’s action is tied to a collaborator.
What Is a Collaborator?

Individuals or entities such as bloggers, influencers, or businesses that participate in your programs to promote your products or services.
What Is a Conversion?

Any meaningful action taken by a customer that is valuable to your business and can be directly attributed to a collaborator’s influence.
What Are Programs?

A set of conditions that specify how and when collaborators earn rewards, along with the amounts of those rewards.
What Is An Affiliate Program?

An affiliate program is a business arrangement where a company pays someone a commission for driving sales to their website.
What Is An Opportunity?

A single instance of something from which rewards can be issued. Usually represents a site visitor, but can encompass other scenarios.

Program Structures

Newest Engagement Wins

Newest Engagement Wins is a program structure designed to reward the last collaborator who successfully engages with a customer.
Top Score Wins

The Performance Weighted Pool is a program structure where the person with the top engagement score receives the entire reward.
Oldest Engagement Wins

Oldest Engagement Wins rewards the first collaborator to engage a customer.
Shared Engagement Pool

The “Shared Engagement Pool” is a program structure where rewards are evenly divided among all collaborators who have interacted with a customer throughout their journey.
Performance Weighted Pool

The Performance Weighted Pool is a program structure where rewards are distributed among all collaborators based on their performance relative to each other.

Engagement Events

Site Visited

The “Site Visited” event is designed to reward collaborators, typically affiliates, whenever a potential customer visits your website through their unique affiliate link.
Coupon Code Used

Whenever a collaborator promotes your products using a unique coupon code, and a customer uses this code to make a purchase, the “Coupon Code Used” event is triggered.
Course Completed

Whenever someone completes a course that is owned by a collaborator, the Course Completed event is triggered.
Lesson Completed

Whenever someone completes a lesson in a course that is owned by a collaborator, the Lesson Completed event is triggered.
Collaborator Product Sold

Whenever a collaborator promotes your products using a unique coupon code, and a customer uses this code to make a purchase, the “Coupon Code Used” event is triggered.
Blog Post Visited

Whenever a collaborator promotes your products using a unique coupon code, and a customer uses this code to make a purchase, the “Coupon Code Used” event is triggered.

Incentive Structures

Fixed Per Product

The “Fixed Per Product” incentive structure rewards collaborators with a predetermined amount for each unit of a product sold through their efforts, regardless of the total transaction value.
Fixed Per Transaction

The “Fixed Per Transaction” incentive structure rewards collaborators with a set fee for each completed transaction that they influence, regardless of the total number of items sold or the total transaction value.
Percentage of Transaction

The “Fixed Per Transaction” incentive structure rewards collaborators with a set fee for each completed transaction that they influence, regardless of the total number of items sold or the total transaction value.