Siren

Siren for SaaS & B2B

Partner, Referral & Commission Software for SaaS

One system for every way people help your SaaS grow—affiliates, customers, employees, agencies, strategic partners, and sales teams.

partner relationship program software for b2b saas

Loved by program builders

Your SaaS has more than one growth partner

How do you give the right person credit and reward them according to the rules of that relationship?

A map of partner programs your SaaS can run for growth

Affiliate programs

Reward affiliates, publishers, creators, or niche experts when they generate paying customers.

Use referral links, coupons, or other attribution methods and set different economics for different affiliate groups or offers.

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Customer referral programs

Turn satisfied customers into a repeatable acquisition channel.

Reward customers when the people they introduce become qualified leads, start a trial, subscribe, or reach another milestone that matters to the business.

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B2B partner and agency referral programs

Reward agencies, consultants, implementation partners, integration partners, and other businesses that introduce qualified opportunities or customers.

Keep partner rules separate from public affiliate economics and structure rewards around the way each relationship actually contributes.

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Employee referral programs

Give employees a reason to contribute to growth beyond their day-to-day role.

Reward employees when they refer qualified leads, introduce potential customers, bring in new partners, or contribute to another measurable business outcome.

Good fit for: teams where employees have strong professional networks, industry relationships, or access to potential customers and partners.

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Sales commission programs

Reward sales reps and account owners according to the role they played in creating or expanding revenue.

Support different commission structures for new business, ownership, shared credit, renewals, or other sales outcomes.

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Revenue-share and strategic partner programs

Share recurring or transaction revenue with partners whose contribution continues beyond the initial introduction.

Good fit for: agencies, implementation partners, embedded partnerships, co-selling relationships, ecosystem partners, and other ongoing commercial arrangements.

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Performance bonuses

Reward outcomes beyond the base commission or referral fee.

Add incentives for milestones, volume, expansion revenue, launches, partner tiers, or other specific performance goals.

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Do these questions sound familiar?

  • Who gets credit when a partner introduces the account but Sales closes the deal?
  • Should a customer receive a reward when their referral starts a trial, becomes qualified, or actually pays?
  • What happens when an agency influences the deal but another partner originally sourced it?
  • Should the same partner keep earning when the customer renews or expands?
  • Can an employee referral and a sales commission both apply to the same opportunity?
  • Which rule wins when multiple programs claim credit for the same revenue event?
  • Can different partner groups follow completely different economics?

One workflow behind every program

Different programs can use the same underlying operating model.

  1. 01

    Action

    A customer subscribes, a lead becomes qualified, a contract closes, an account expands, an employee refers an opportunity, or another business event occurs.

  2. 02

    Attribution

    Siren determines which collaborator, partner, employee, or sales relationship should receive credit based on the rules of the program.

  3. 03

    Reward rules

    The program decides what that credit is worth: a commission, referral fee, revenue share, flat reward, bonus, or other incentive.

  4. 04

    Approval

    Review what qualifies before it becomes payable, or automate the parts of the approval process that do not need human review.

  5. 05

    Payout

    Track what is pending, owed, and paid, with the underlying activity connected to the reward.

Examples of how SaaS companies use different partner programs to grow

For a partner-led SaaS:

  • Agency and consultant referrals
  • Integration partner referrals
  • Revenue-share agreements
  • Partner performance bonuses

For a product-led SaaS:

  • Customer referral rewards
  • Affiliate commissions
  • Employee referral incentives
  • Conversion or activation bonuses

For a sales-led B2B SaaS:

  • Sales commissions
  • Account ownership rules
  • Partner-sourced opportunity rewards
  • Shared-credit or influenced-deal incentives

Run multiple programs without building a Frankenstein stack

Choose how you want to run Siren

Siren WordPress Edition

Run Siren directly on your own WordPress site and keep your program data in your own database.

Best for:
SaaS companies whose acquisition or partner workflows run through WordPress, WooCommerce, forms, LMS tools, memberships, or supported WordPress integrations.

Siren hosted

Use Siren as a hosted incentive layer when your programs need to connect to a broader SaaS, CRM, billing, or business stack.

Best for:
B2B SaaS teams, multi-system environments, and more complex partner or commission programs that need webhooks, APIs, or implementation support.

FAQ

Can Siren run multiple partner and incentive programs for the same SaaS business?

Yes. Siren is designed to let a business operate multiple programs with different participants, attribution rules, and reward structures from the same underlying system.

Can employees participate in a referral or incentive program?

Yes. Employees can be treated as collaborators in a dedicated program and rewarded for qualifying actions such as referred leads, customer introductions, partner introductions, or other defined outcomes.

Can agencies and referral partners follow different commission rules?

Yes. Separate programs can represent different partner groups and economics rather than forcing every collaborator into the same commission structure.

Can Siren handle recurring or renewal-based commissions?

Siren can support recurring and lifecycle-based incentive structures when the relevant renewal or billing events are available to the program through the connected system or integration.

Can partner and sales commissions apply to the same deal?

Yes, when the program is intentionally structured that way. Siren can model separate relationships and reward rules so multiple contributors can be credited according to the business’s chosen logic.

Do I need WordPress to use Siren?

No. Siren has a self-hosted WordPress edition and a hosted option for programs that need to operate across a broader SaaS or business stack.

Start with one program. Keep the engine as you grow.

Run affiliate, customer referral, employee referral, partner, revenue-share, commission, and performance programs without rebuilding the system every time the relationship changes.