Affiliate programs
Reward affiliates, publishers, creators, or niche experts when they generate paying customers.
Use referral links, coupons, or other attribution methods and set different economics for different affiliate groups or offers.
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Customer referral programs
Turn satisfied customers into a repeatable acquisition channel.
Reward customers when the people they introduce become qualified leads, start a trial, subscribe, or reach another milestone that matters to the business.
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B2B partner and agency referral programs
Reward agencies, consultants, implementation partners, integration partners, and other businesses that introduce qualified opportunities or customers.
Keep partner rules separate from public affiliate economics and structure rewards around the way each relationship actually contributes.
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Employee referral programs
Give employees a reason to contribute to growth beyond their day-to-day role.
Reward employees when they refer qualified leads, introduce potential customers, bring in new partners, or contribute to another measurable business outcome.
Good fit for: teams where employees have strong professional networks, industry relationships, or access to potential customers and partners.
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Sales commission programs
Reward sales reps and account owners according to the role they played in creating or expanding revenue.
Support different commission structures for new business, ownership, shared credit, renewals, or other sales outcomes.
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Revenue-share and strategic partner programs
Share recurring or transaction revenue with partners whose contribution continues beyond the initial introduction.
Good fit for: agencies, implementation partners, embedded partnerships, co-selling relationships, ecosystem partners, and other ongoing commercial arrangements.
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Performance bonuses
Reward outcomes beyond the base commission or referral fee.
Add incentives for milestones, volume, expansion revenue, launches, partner tiers, or other specific performance goals.
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