Siren

Incentive programs that grow your reach

Turn customers and creators into a distribution channel. Reward the word of mouth, content, and introductions that put your brand in front of new people.

How Siren helps you grow your reach

Reach is about getting your brand in front of new people through the voices they already trust, your customers and the creators in your space. These recipes reward referrals, shares, and content that bring new audiences to you, and Siren credits whoever drove the introduction so the reward lands in the right place.

Reward word of mouth

Give customers and partners a reason to introduce new people, with a referral reward on every one who converts.

Work with creators

Pay creators and ambassadors for the content and audiences they bring, by link or coupon code.

Credit the right source

First-party attribution records who drove each new visitor, so the reward follows the real introduction.

Programs That Grow Brand Reach, answered

How does an incentive program grow brand reach?

By rewarding the people who introduce you to new audiences. A referral program rewards customers for bringing in friends; a creator program rewards influencers for the audiences they expose you to. Both turn trusted voices into a distribution channel.

Is this different from an affiliate program?

There is overlap, but the emphasis differs. Affiliate programs optimize for the sale; reach-focused referral and creator programs optimize for the introduction and the new audience, even when the immediate payoff is awareness rather than a closed sale.

Can creators use a code instead of a link?

Yes. Creators can share a personal coupon code as well as a referral link, and Siren attributes either back to them.

Turn your customers and creators into reach

Reward the referrals and content that introduce your brand to new audiences, attributed automatically.