Siren Lite (Free)

Create a Dealer Sell-Through Commission Program With Flexible Tracking, Rewards, and Partner Management

“How do I pay dealer reps commission on sell-through sales that only reach me as a monthly report from each dealer?”

Siren builds a sell-through commission program around the dealer report you already receive: bring in each month's retail sales, credit every one to the rep who made it, and the rep's percentage is figured for you.

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What's Included

Program

Dealer Sell-Through Commission

Commission Percentage of transaction

Attribution Newest engagement wins

Tracking Manual attribution

Reviews

Trusted by Teams Running Real Incentive Programs

Armando J.

Principal Software Engineer, PerezCarreno & Coindreau

Siren Affiliate Manager is an exceptionally well-designed and thoughtfully built WordPress plugin. If you're running an affiliate program with multiple affiliates, different transaction types, or custom engagement triggers that need to generate commissions, this tool gives you serious power and flexibility. What really sets it apart, though, is the developer. Alex has been incredibly helpful and willing to customize the plugin for my specific use case. More importantly, he was focused on creating real value for my business - not just billing hours. That kind of mindset is rare. The plugin is robust, flexible, and clearly built by someone who understands real-world affiliate program complexity. I can't recommend Siren highly enough.

Julian Foster

Digital Strategist

Dealer Sell-Through Commission Program Snapshot

A quick overview of who this program is for, what it tracks, which partners it rewards, and how Siren helps you manage it.

Best for	Manufacturers and wholesalers paying dealer reps on sell-through
Main goal	Turn each dealer's monthly report into paid rep commissions
Partners involved	Dealer reps you add to the program by name
Actions tracked	Reported retail sales, attributed to reps in monthly batches
Rewards supported	Set percentage of each credited sale, line items only
Starting point	Start free with Siren Lite

What This Recipe Does

This recipe installs commission tracking for dealer reps paid on sell-through. The sales happen at your dealers, reach you as a monthly report, and get entered or imported into your store as orders. You then attribute each sale to the rep who made it, and that rep earns 5% of the sale’s line item total.

Nothing in the program watches customers. There are no links to hand out and no codes to redeem, because the buyer purchased from a dealer’s counter, not from your website. Attribution is a back-office action you perform in bulk once a month, and the commission math follows from it automatically.

Eligibility takes care of itself. Siren pays a collaborator only when they have been placed on a program, and applying this recipe places each of your named reps on it. Three sample reps ship with the recipe to show the shape of the roster. Replace them with your real dealer reps before applying.

Who It’s For

Manufacturers with dealer networks whose reps are paid on retail sales that arrive as numbers in a report, never as orders in a system
Wholesalers and master distributors who owe reps a cut of what their accounts actually sold through last month
Whoever currently rebuilds the monthly report into a commission spreadsheet and wants that job gone

How It Works

The engine under this recipe is Siren’s manual attribution trigger. When you attribute a transaction to a rep, Siren raises a Manual Attribution event, finds the active programs that rep belongs to with the manual trigger enabled, and creates an engagement for each. The engagement becomes a conversion, the conversion produces an obligation, and the obligation carries the rep’s 5% of the sale’s line items. Because this recipe enables only the manual trigger, no customer behavior can ever fire the program. The manual attribution doc explains the event chain, and manually attribute a transaction walks through doing it.

A month looks like this in practice. The dealer report arrives. You enter or import its sales as WooCommerce orders, or push them in through the REST API if a script suits you better. On the Transactions screen, you filter to the new orders, select the ones belonging to one rep, and run the bulk attribution action. Repeat for the next rep until the report is exhausted. A fifty-line report becomes a handful of selections rather than fifty individual entries.

Mistakes are cheap to fix. Crediting the wrong rep leaves a pending conversion you can reject on the Conversions screen, and rejecting it pulls the commission back with it. Attribute the sale to the right rep and the month is clean again. Territory adjustments and mid-month account changes get handled the same way.

Commission is figured strictly on line items, so shipping and tax never enter the calculation. The 5% default adjusts to whatever rate your rep agreements name. When different reps earn different rates, run a separate program per rate and attribute into the right one.

The Last Month You Rebuild the Report by Hand

Every operation paying reps on retail sales knows the ritual. The dealer’s numbers land as a CSV or a PDF, and someone opens last month’s spreadsheet, copies it forward, keys in the new rows, matches every line to a rep from memory or a lookup tab, drags the percentage formula down, and then spot-checks the totals because one mistyped row in March cost a rep real money. The report took the dealer minutes to send and takes your team the better part of a day to turn into payable commissions.

This recipe keeps the report and deletes the rebuild. The numbers go in once, as orders. Matching lines to reps becomes the bulk attribution step, done in batches instead of row by row. The percentage lives in the program configuration, where nobody can fat-finger it, and the totals on each rep’s record are computed from the attributed sales rather than maintained beside them. When a rep disputes a sale, you look at the transaction together, and if they’re right you reject the bad credit and assign the sale where it belongs.

For dealers who send the same format every month, the REST API closes the loop further: a small import script can create the transactions and attribute them in the same pass, which turns report day into a review instead of a data entry shift. The spreadsheet does not get faster under this recipe. It stops existing.

How the Dealer Sell-Through Commission Program Works in Siren

1

Start with a ready-made program

One program installs, paying 5% of every sell-through sale you credit to a rep. No links, no codes, nothing customer-facing to maintain, and the percentage is yours to edit before applying.
2

Define partners and eligibility

Each dealer rep goes on the program by name, and being on it is what makes them eligible. The rep covering your Midwest accounts and the one covering the coast earn side by side, each paid on just the sales you assign their way.
3

Set tracking rules

When the monthly report lands, enter or import its orders, then select one rep's sales on the Transactions screen and bulk-attribute the batch to that rep. Repeat per rep, or script the whole pass through the REST API. A sale credited to the wrong rep is fixed by rejecting that credit and assigning the sale again.
4

Customize rewards

Commission math runs on line item totals, so freight and tax never inflate a payout. The 5% default fits many sell-through agreements, and any rate your rep contracts specify works the same way.
5

Manage approvals and payouts

Attributed sales accumulate on each rep's record with the commission already figured. Review them, pay on the schedule your agreements set, and let reps check their own balances instead of asking you for numbers.

Everything You Need to Build and Manage a Dealer Sell-Through Commission Program

Siren gives you the tools to create the program structure, track the right actions, and reward the right partners, all from one flexible incentive program system.

Create

Prebuilt Dealer Sell-Through Commission Program recipe
Custom program builder
Program-specific rules
Partner eligibility rules
Product and category filters
Multiple program support

Track and Manage

Referral link tracking
Coupon tracking
Product or category tracking
Lead, form, or signup tracking
Partner dashboard
Payout management

Reward

Percentage commissions
Flat-rate rewards
Recurring commissions
Royalties or revenue share
Tiered rewards
Performance bonuses

Why Use Siren for a Dealer Sell-Through Commission Program?

Traditional commission tracking software tools	Siren
Built for one program type	Built for multiple incentive programs
Often limited to one reward model	Supports commissions, bounties, royalties, revenue share, and bonuses
Rewards usually tied to one action	Rewards can be tied to different measurable actions
Harder to manage overlapping programs	Program groups and rules control how programs interact
May require multiple tools as you grow	Supports different partner programs from one system

Commission tracking tools split between ICM platforms that assume a CRM pipeline and the spreadsheet someone maintains by hand. Siren turns the dealer report itself into attributed transactions on a WordPress install you own, and the same install can pick up overrides, bonuses, or other rep programs later.

Similar Programs, and When to Use Each

Recipes that share machinery with this one, the rule that actually separates them, and the situation where the other recipe is the better pick.

Program	How it differs	Use it instead when
Business Partner Revenue Share	The Business Partner Revenue Share credits orders your store already recorded, assigning each one to a named partner as the deal lands, with automation available for recurring arrangements. The Dealer Sell-Through Commission Program starts outside the store entirely: retail sales arrive on a dealer's report, get entered or imported, and are attributed to reps in one monthly pass.	Stay with the Business Partner Revenue Share when sales flow through your own checkout and each one belongs to a partner you can name the day it happens.
Channel Partner Program	Crediting in the Channel Partner Program happens at checkout: a reseller's bound coupon code earns them the sale automatically, the oldest binding keeps the account, and the default rate is 15 percent. The Dealer Sell-Through Commission Program has no codes at all, and every reported retail sale is credited by hand at 5 percent.	Send partners to the Channel Partner Program when they close orders at your storefront and a bound code can name the earner without anyone reading a report.
Sales Override Commission Program	Two payouts ride one coupon-tracked deal in the Sales Override Commission Program, with the closing rep keeping a percentage while a fixed $50 pool is shared out across the managers ranked over them. The Dealer Sell-Through Commission Program is flat, paying one rep per attributed sale with nothing rolling up the chain.	Adopt the Sales Override Commission Program when regional managers should take an override on each deal closed beneath them.

Connect Your Dealer Sell-Through Commission Program to the Tools You Already Use

Siren works as the incentive layer behind the systems where partner-driven actions happen: your website, checkout, ecommerce store, forms, LMS platform, subscription flow, or custom workflow.

WordPress WooCommerce REST API Custom workflows

Start Your Dealer Sell-Through Commission Program for Free

Use Siren Lite to launch your first sell-through commission program without paying upfront. Start with a real program, test your setup, and upgrade when you need more advanced partner management, reward logic, or attribution.

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Frequently Asked Questions

What is a sell-through commission program?

A sell-through commission program pays a rep on the retail sales a dealer makes to end customers, not on the wholesale order the dealer placed with you. The dealer reports what actually sold, usually monthly, and the rep who drove those sales earns a percentage of each one. It rewards product moving off the dealer's shelf rather than product sitting in the dealer's stockroom.

Who should use a sell-through commission program?

Manufacturers and wholesalers whose products sell through dealer networks and whose reps are paid on what moved at retail. If your month ends with a sales report from every dealer and someone rebuilding those numbers into a commission spreadsheet, this structure is built to replace that spreadsheet.

How does the monthly attribution actually work?

Enter or import the report's orders into WooCommerce, or create the transactions over Siren's REST API. Then select a rep's sales on the Transactions screen and run the bulk action that attributes them to that rep. Siren credits every sale in the batch, evaluates the program, and figures the commission, so one pass per rep covers the whole month.

What happens when a sale on the report is returned?

If the return surfaces before you've entered the month, leave that line out of the import and it never becomes a commission. If the order is already in your store, refund it there and Siren cancels the transaction, rejects the conversion, and rejects the obligation along with it, as long as that obligation hasn't already been paid out.

Can my reps see what they've earned?

Yes. Each rep gets access to the collaborator dashboard, where their attributed sales and running balance are visible without anyone forwarding a spreadsheet. Questions about a specific sale turn into a lookup instead of an email thread.

Do reps need tracking links or coupon codes?

No. The customer bought from a dealer, not from your site, so there's no click or checkout event to capture. The only trigger this program listens for is you attributing a transaction to a rep, which is why the report-driven workflow fits it.

What if two reps split a dealer's sales?

Attribute each rep's portion of the report separately, since every sale should carry exactly one rep. For splits that follow product lines or territories within one dealer, filter the orders accordingly before running each bulk attribution. If a sale lands on the wrong rep, reject that pending credit on the Conversions screen and attribute the sale to the right rep.

Can a regional manager take an override on top of the rep's commission?

Not in this recipe. It pays one rep per attributed sale and nothing rolls upward. The Sales Override Commission Program handles that chain model, ranking each closing rep's line of managers and splitting an override pool across them, so reach for that recipe when managers need a cut.

Do these sales have to go through WooCommerce checkout?

No customer ever checks out for these orders. You key them in or import them, and WooCommerce simply holds them as order records so Siren can calculate commission against the line items. You can also skip WooCommerce entirely and create the transactions directly through Siren's REST API.

What stops someone outside my roster from earning?

Eligibility in Siren starts empty: no collaborator earns from a program they haven't been placed on, and applying this recipe is what puts your named reps on it. Swap the three sample reps for your real ones first, then add or remove reps inside Siren as your roster changes.

sell-through-commission dealer-rep-commission commission-tracking manufacturer-rep-commission wholesale-commission monthly-commission-report retail-sales-commission rep-commission-splits