Deal-Site Discounts vs. an Owned Referral Program: Where the Margin Goes
Where margin goes when acquisition runs through discount marketplaces, and what running referral payouts on your own store actually gives you visibility into.
Is an Affiliate Program Right for Your Business in 2026?
Learn when an affiliate program makes sense for your business, when it may not be the right fit, and what to prepare before launching one.
Customer Rewards Programs: Complete Guide for 2026
Learn how customer rewards programs work, which reward models to use, what actions to incentivize, and how to create your first customer rewards program with Siren.
Affiliate vs Referral Program: What's the Difference (and Do You Need Both)?
Affiliate programs pay external partners commissions. Referral programs reward your customers. Learn the real differences, when each fits, and how to run both.
How to Build a B2B Referral Program (3 Types, 3 Different Setups)
B2B referral programs aren't one-size-fits-all. Learn the three types of B2B referral relationships and how to set each one up with the right commission and tracking.
How to Create a Customer Referral Program for Your WordPress Store
Already getting word-of-mouth sales? Learn how to create a customer referral program that tracks and rewards the customers sending you business. Step-by-step for WordPress.