Why We Rebuilt the Siren Admin in 3.0
The 3.0 admin ships with flow diagrams on every lifecycle, activity feeds on every record, and contextual help where decisions get made. Operators can see what Siren is doing and why, without hunting.
Affiliate Attribution in the Age of AI Agents
AI agents are buying on behalf of humans, and click-only attribution is getting weaker in the channels AI touches most. The durable answer is attaching collaborator identity to the things the customer actually consumed, like posts, landing pages, products, and coupons.
What Happens to My Affiliate Program When People Buy Through ChatGPT?
ChatGPT can absorb the partner click before checkout, and some merchants can complete purchases inside chat. Both patterns weaken click-only affiliate attribution. Coupon codes are the bare minimum, and bound-artifact primitives are what survive.
Ask Alex: How Do I Make My Affiliate Program AI-Agent-Readable?
A forward-looking take on what 'AI-readable' might mean for a WordPress affiliate program, why it's still speculative ROI in 2026, and where the real work lives today.
Google's Universal Commerce Protocol (UCP) and Your Affiliate Program
Google's UCP lets AI agents complete purchases inside Search and Gemini. Worth watching, not yet a daily operational concern for most programs. Here's what it changes, what doesn't, and which partner types hold up.
How to Build a WooCommerce Affiliate Program That Survives Agentic Commerce
A hands-on walkthrough for configuring a WooCommerce affiliate program around bound-artifact attribution (unique coupons, non-click conversion triggers, and collaborator-bound content, products, and landing pages) so the program keeps paying partners when AI agents complete purchases without a click.
How to spot and prevent affiliate fraud
Affiliate fraud headlines are all about massive programs losing millions. Most programs aren't running at that scale, and below it a weekly review catches almost every case of fraud a program will encounter.
Introducing Activity Feeds
Every major record in Siren now carries a timestamped history of what the system did to it. What that changes for disputes, refunds, and weekly review.
How much should you pay partners for driving growth?
The honest answer to 'what should I pay affiliates' isn't a percentage from an industry survey. It's a calculation based on your margin, your competition, and your customer lifetime value. Here's how to figure it out.
How to Recruit Your First SaaS Affiliates (When You Don't Have a Network Yet)
Affiliate recruitment strategies for SaaS: find creators through customers, research, and outreach, and learn why ads are rarely the first move.
How to move your creators from flat-rate to performance-based pay (without breaking trust)
A lot of creator platforms start by paying instructors or contributors a flat stipend. Eventually it stops reflecting actual contribution. Here's how to switch to performance-based pay without losing your best people.
When should you actually pay your affiliates?
The 'net-30 monthly' advice is everywhere, but it's not the only option and it's often the wrong one. Here's how to pick a payout schedule that protects your cash flow, respects your refund window, and keeps affiliates engaged.