Create a Affiliate and Lead Gen Combo With Flexible Tracking, Rewards, and Partner Management
“Can I run a lead-gen program and an affiliate program on the same site without them fighting over the same sale?”
This affiliate and lead generation program pays partners a 15% commission when a referral buys and a flat $20 bounty when one submits a qualified form, with a program group deciding which payout applies to each prospect.
What's Included
Siren EssentialsAffiliate Program
Lead Generation Program
Affiliate and Lead Gen
Optional add-ons
Turn these on in the setup. Each installs with the recipe and can raise the plan it needs.
- Lifetime commissions Siren Plus
- Reusable collaborator group Siren Plus
Reviews
Trusted by Teams Running Real Incentive Programs
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Siren is extremely flexible, and it opens up a whole world of possibilities in WordPress based collaboration. I recommend you try it out for yourself, and if you have any questions, the support is excellent.
Armando J.
Principal Software Engineer, PerezCarreno & Coindreau
Siren is so much more than an affiliate plugin with its multiple rewards structures. There's nothing like it on the market. Period.
Justin Ferriman
Founder, BrightGrowth
Finally, a WordPress solution that allows you to turn your learning site into a Netflix, or Udemy clone. Siren is the future of affiliate marketing and partnerships for the eLearning and WordPress industries.
Chris Badgett
CEO, LifterLMS
Siren Affiliates plugin has all the features I need, and the ones that I didn't know I needed!
It lets me track traditional affiliate referrals, but also, allows me to track revenue shares with my course co-creators.
And, one of the most important things I like most about Siren isn't a feature, but it's the top notch support provided by the development team!
I highly recommend Siren from the support to the plugin features.
Thank you for creating this, and at an affordable price.
Darren Mullen
Smart Workflow Guru
I feel support actually reads and understands what is being asked, which is one of my biggest frustrations with most support teams in the plugin's business. Most support replies are scripted and not relevant to what's being asked. This is not what happens with Siren.
Marco Almeida
Founder, PT Woo Plugins
These guys are the best. The program is simple and easy to use and their support is very quick to answer questions.
Adam McGee
Founder, Lemon Head Design
Siren is fantastic. Intuitive, powerful, well-supported. I'm thrilled I switched from AffiliateWP.
Corey Maass
Creator, Developer
I am thrilled to be a new Siren customer. Today, I created the first Affiliate Program for my LifterLMS site. This is an excellent solution for compensating content creators, and I can think of a couple of other use cases that I can't wait to try out! I highly recommend this product.
Robert Mascatello
Founder
I purchased Siren Affiliates and had a one-on-one with Alex. I was really impressed with the product and all the features it has. He was really thorough. I'd definitely recommend this plugin to anyone who needs to launch an affiliate program.
Anita
Web Designer
Siren Affiliate Manager is an exceptionally well-designed and thoughtfully built WordPress plugin. If you're running an affiliate program with multiple affiliates, different transaction types, or custom engagement triggers that need to generate commissions, this tool gives you serious power and flexibility. What really sets it apart, though, is the developer. Alex has been incredibly helpful and willing to customize the plugin for my specific use case. More importantly, he was focused on creating real value for my business - not just billing hours. That kind of mindset is rare. The plugin is robust, flexible, and clearly built by someone who understands real-world affiliate program complexity. I can't recommend Siren highly enough.
Julian Foster
Digital Strategist
Affiliate and Lead Gen Combo Snapshot
A quick overview of who this program is for, what it tracks, which partners it rewards, and how Siren helps you manage it.
| Best for | Businesses converting through both checkout sales and lead capture forms |
|---|---|
| Main goal | One partner network paid on leads and sales without double payouts |
| Partners involved | Collaborators who drive purchases, form fills, or both |
| Actions tracked | Referred site visits and connected form submissions |
| Rewards supported | Percentage sale commissions and flat per-lead bounties |
| Starting point | Start free with Siren Lite. This program runs on Siren Essentials ($229/yr). |
What This Recipe Does
This recipe creates two programs bundled in a program group:
- Affiliate Program - 15% commission on referred sales, tracked via referral link visits
- Lead Generation Program - $20 flat bounty per qualified form submission, tracked via form events
The program group ties them together with an oldestBindingWins sorter. This means the first program to establish an engagement with a prospect takes priority. If a visitor submits a form before clicking an affiliate link, the lead bounty fires. If they click an affiliate link first, the sale commission fires instead. Only one program pays out per opportunity.
This structure is built for businesses that run both sale and lead conversion funnels through the same partner network. Instead of choosing between affiliate commissions and pay-per-lead, you get both in a single system with clean attribution.
Who It’s For
- Service businesses with e-commerce that close some customers through consultations (lead gen) and others through direct purchases (affiliate)
- SaaS companies where some affiliates drive free trial signups and others drive paid conversions
- Marketing teams that want one partner program covering the full spectrum of conversions without paying twice for the same prospect
How It Works
The Affiliate Program tracks referral link visits. When a collaborator shares their unique link and a visitor clicks through, that engagement is recorded. If the visitor later makes a purchase, the collaborator earns a 15% commission on the transaction.
The Lead Generation Program tracks form submissions. When a visitor who was referred by a collaborator submits a connected form (through a compatible plugin like Gravity Forms), that triggers a flat $20 bounty. No sale is required.
The program group is what makes this recipe work. Without it, both programs would fire independently, and you could end up paying a lead bounty and a sale commission for the same person. The oldestBindingWins sorter resolves this by giving priority to whichever program established the first engagement. If a prospect fills out a form on their first visit, the lead program claims them. If they arrive through a referral link first, the affiliate program claims them.
This first-touch model encourages collaborators to find new audiences. The program that reaches a prospect first wins the attribution, so there is no advantage to retargeting people already in the funnel.
How the Affiliate and Lead Gen Combo Works in Siren
- 1
Start with a ready-made program
This recipe ships two programs at once, a 15% commission on referred sales and a $20 bounty per qualified lead, already joined in a program group so they compete instead of stack.
- 2
Define partners and eligibility
Enroll collaborators in either program or both. A single partner can earn bounties on the prospects who submit forms and commissions on the ones who buy, all under one roster.
- 3
Set tracking rules
The affiliate side records referred site visits through each partner's link, while the lead side listens for submissions from connected forms like Gravity Forms. The program group then awards each prospect to whichever program logged the first engagement.
- 4
Customize rewards
Adjust the 15% transaction percentage and the $20 lead bounty to fit your margins. Both are editable recipe fields, so you can tune the economics before anything goes live.
- 5
Manage approvals and payouts
Review payouts knowing only one program fired per prospect. First-touch attribution means you never owe a bounty and a commission for the same opportunity.
Everything You Need to Build and Manage a Affiliate and Lead Gen Combo
Siren gives you the tools to create the program structure, track the right actions, and reward the right partners, all from one flexible incentive program system.
Create
- Prebuilt Affiliate and Lead Gen Combo recipe
- Custom program builder
- Program-specific rules
- Partner eligibility rules
- Product and category filters
- Multiple program support
Track and Manage
- Referral link tracking
- Coupon tracking
- Product or category tracking
- Lead, form, or signup tracking
- Partner dashboard
- Payout management
Reward
- Percentage commissions
- Flat-rate rewards
- Recurring commissions
- Royalties or revenue share
- Tiered rewards
- Performance bonuses
Why Use Siren for a Affiliate and Lead Gen Combo?
| Traditional affiliate software tools | Siren |
|---|---|
| Built for one program type | Built for multiple incentive programs |
| Often limited to one reward model | Supports commissions, bounties, royalties, revenue share, and bonuses |
| Rewards usually tied to one action | Rewards can be tied to different measurable actions |
| Harder to manage overlapping programs | Program groups and rules control how programs interact |
| May require multiple tools as you grow | Supports different partner programs from one system |
Most affiliate software handles sales or leads, and running both means two tools fighting over the same conversion. Siren treats both as programs inside one incentive system, so a program group can arbitrate between them instead of paying twice.
Connect Your Affiliate and Lead Gen Combo to the Tools You Already Use
Siren works as the incentive layer behind the systems where partner-driven actions happen: your website, checkout, ecommerce store, forms, LMS platform, subscription flow, or custom workflow.
Start Your Affiliate and Lead Gen Combo for Free
Start with Siren Lite for free to learn the basics, then run this affiliate and lead generation program on Siren Essentials ($229/yr) when you are ready for the full structure. No upfront commitment.
Frequently Asked Questions
What is an affiliate and lead generation program?
It's a partner program that rewards one network for captured leads as well as completed sales. In this recipe, a qualified form submission pays a flat $20 bounty and a referred sale pays a 15% commission. Because the two programs share a group, each prospect is credited to exactly one of them, decided by whichever made first contact.
How does an affiliate and lead generation program work?
Partners share referral links and lead forms, and Siren credits each prospect to whichever touch arrived first. A form submitted before any link click pays the $20 bounty, while a purchase that began with a link click pays the 15% commission. That first-touch rule pushes partners toward audiences you haven't reached yet rather than prospects already in your funnel.
Why does the program group use oldestBindingWins?
First-touch attribution determines which program fires. If a lead submits a form before clicking an affiliate link, the lead bounty pays out. If someone clicks an affiliate link first, the sale commission takes priority. The first engagement to establish a binding wins.
Can a collaborator be enrolled in both programs at once?
Yes. A collaborator can participate in both the affiliate and lead gen programs. The program group prevents both from firing on the same opportunity, but a collaborator can earn sale commissions for some prospects and lead bounties for others.
What happens if I remove the program group?
Both programs will operate independently. A single prospect could trigger both a lead bounty and a sale commission, which means you would pay twice for the same opportunity. Keep the group unless you intentionally want stacking.
What Siren plan do I need for this recipe?
Essentials. Program groups are an Essentials feature. Without the group, the two programs would stack rather than compete, which changes the economics significantly.
Related Programs You Can Build With Siren
Pay-Per-Lead Affiliate Program
Flat fee per qualified form submission with first-touch attribution.
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Cost-Per-Lead Campaign
Flat fee per form submission with last-touch attribution.
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Basic Affiliate Program
Simple percentage commission on every referred sale.
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Full Sales Funnel Program
Lead gen, affiliate commissions, and monthly bonuses in one system.
2 programs, 1 program group, 1 distributor
Related Documentation
Build Your Affiliate and Lead Gen Combo With Siren
Start with a prebuilt recipe, customize the rules around your business, and manage partners, tracking, rewards, and payouts from one place.