Gravity Forms × Lead-gen program
Run a lead-gen program on Gravity Forms
Pay partners a flat bounty for every qualified lead they send through a Gravity Forms submission, attributed to the affiliate whose touch was most recent before the form went in. Here is how it runs on Gravity Forms, and the recipe to install it.
Runs on the same WordPress site as your forms. Installs from a recipe, then you decide which forms count.
Can you run a lead-gen program on Gravity Forms?
Yes. Siren connects to the Gravity Forms you already have and treats a connected form submission as a lead. When a partner sends a visitor who submits, Siren credits the partner whose touch was most recent and counts a flat bounty you can pay against. Install the Cost-Per-Lead Campaign recipe to set it up, and decide for yourself what counts as qualified.
“The support is excellent and it is incredibly flexible. It opens up a whole world of possibilities in WordPress-based collaboration.” Armando J. · Principal Software Engineer
How lead-gen program runs on Gravity Forms
The same recipe everywhere. Here is the path a referral takes through Gravity Forms.
A partner refers
They share a link that points a prospect at a form you have connected to Siren.
The prospect submits
They fill out the connected Gravity Forms submission natively on your WordPress site, with no redirect.
Siren attributes it
Last-touch. The affiliate whose engagement was most recent before the submission gets credit, not whoever found the prospect first.
A bounty is counted
Each qualified lead adds a flat amount to the partner's running total, ready to pay out once you mark it qualified.
What is specific to Gravity Forms
The Gravity Forms details that change how this program runs.
Events
Fires on form submissions
Siren reads the connected Gravity Forms submission feed on the same site and counts a lead the moment a referred prospect submits.
Attribution
Last-touch by default
The recipe uses newest-binding-wins logic, so the affiliate driving the prospect at the conversion moment earns the bounty. Ideal for short, time-boxed campaigns.
Payouts
Flat per qualified lead
Pay a fixed dollar amount per lead, not a percentage. Your cost per lead is predictable, and junk leads can be reviewed out before you pay.
What you can reward, and what counts
The reward options and the Gravity Forms events that trigger them for this program.
Ways to reward
- Flat bounty per qualified lead
- Signup and application bonuses
- Tiered by lead volume
- Manual review before payout
What counts on Gravity Forms
- Form submission (lead or application)
- Qualified paid lead
- Partner signup form
Real ways teams run it
Campaigns
Pay per lead in a time-boxed push
Run a seasonal or promotional lead drive where the last affiliate to engage a prospect earns the bounty. Last-touch credit rewards the partner closest to the submission.
Qualification
Decide what counts before you pay
Connect a form as a paid lead source, then review submissions and mark which ones are qualified. Siren counts against your rule, so you never pay on guesses.
Multi-source
Lead-gen alongside your sales programs
A Gravity Forms lead-gen program runs independently of any WooCommerce or form-payment program. Each fires on its own event, and partners get one consistent record across all of them.
Cost-Per-Lead Campaign
A flat bounty for every qualified form submission, credited last-touch to the affiliate closest to the conversion.
The exact configuration. Install it on your Gravity Forms site in one click.
What you need
To run this on Gravity Forms
- A WordPress site with Gravity Forms active and the forms you want to track.
- A rule for what counts as a qualified lead, so Siren counts against it.
- Essentials runs the Cost-Per-Lead Campaign with automatic lead counting. Real-money payouts arrive on Plus via Stripe Connect.
- Nothing to integrate and no API keys. It is the same WordPress site as your forms.
Lead-gen program on Gravity Forms questions answered
How do partners get credited for a lead on Gravity Forms?
A partner shares a tracking link that lands a prospect on a form you have connected to Siren. When that prospect submits, Siren reads the submission on the same site and credits the affiliate whose engagement was most recent before the form went in. You can also credit a referral manually if you need to.
Does the lead-gen program use first-touch or last-touch attribution?
Last-touch. The Cost-Per-Lead Campaign recipe uses newest-binding-wins logic, so when several affiliates have engaged the same prospect, the one driving them closest to the submission earns the bounty. That suits short campaigns where the final push matters more than who first introduced the prospect.
How much do I pay per lead, and can I change it?
You set a flat dollar amount per qualified lead when you apply the recipe, and you can adjust it. The payout is fixed and does not depend on any transaction value, so your cost per lead stays predictable no matter how the prospect behaves later.
What stops me from paying out on junk submissions?
You decide what qualifies. Connected form submissions are counted as leads, but you mark which ones are qualified before they earn a bounty, so spam and bad fits can be reviewed out. Siren gives you the structure and the count. It does not force you to pay for a lead you would not have wanted.
Can I run a lead-gen program and a sales program on the same site?
Yes. The lead-gen program listens for form submissions and pays a flat bounty, while a separate sales or affiliate program can fire on form payments or WooCommerce orders. They run independently, and a partner who drives both a lead and a later sale sees one consistent record across them.
Do I need a developer to set this up on Gravity Forms?
If you are already comfortable building forms and setting up feeds in Gravity Forms, you can usually wire Siren in yourself and apply the recipe. On a heavily customized or mission-critical site, a developer can help you tighten the form rules and qualification logic.
Other programs on Gravity Forms
Same platform, different reward shape. Each has its own page and recipe.