Gravity Forms × Affiliate program
Run an affiliate program on Gravity Forms
Pay affiliates for the <strong>qualified leads and form submissions</strong> they refer through Gravity Forms, attributed to the partner who sent them and counted the moment a connected form is submitted. Here is how it works on Gravity Forms, and the recipe to install it.
Runs on the same WordPress site as Gravity Forms. Nothing to integrate, no API keys. Installs from a recipe.
Can you run an affiliate program on Gravity Forms?
Yes. Siren connects to the Gravity Forms you already have and treats a connected form submission as the conversion event, so affiliates earn for the qualified leads they refer rather than only for closed sales. Each submission is tied to the partner who introduced the visitor, and you pay a flat bounty per qualified lead. It installs from the Pay-Per-Lead Affiliate Program recipe and runs on the Essentials tier.
“The support is excellent and it is incredibly flexible. It opens up a whole world of possibilities in WordPress-based collaboration.” Armando J. · Principal Software Engineer
How affiliate program runs on Gravity Forms
The same recipe everywhere. Here is the path a referral takes through Gravity Forms.
An affiliate refers
They share their tracking link, sending a visitor to the page that holds your connected Gravity Form.
The visitor submits a form
An application, inquiry, or quote request is submitted natively on the same WordPress site, with no redirect.
Siren attributes it
First-touch by link. The affiliate who originally introduced the visitor is credited the moment the form is submitted.
A bounty is counted
Siren records a qualified lead and adds the flat bounty to that affiliate's balance, ready for payout.
What is specific to Gravity Forms
The Gravity Forms details that change how this program runs.
Events
Fires on form submissions, not orders
A connected Gravity Forms submission is the conversion event. Affiliates earn for leads and applications, even when no sale ever happens.
Attribution
First-touch, oldest binding wins
Lead-gen credits the affiliate who first introduced the prospect, which rewards finding new audiences over retargeting warm ones.
Qualifying
You decide what counts
Mark which forms and which submissions count as qualified. Junk leads can be reviewed or excluded before you pay.
What you can reward, and what counts
The reward options and the Gravity Forms events that trigger them for this program.
Ways to reward
- Flat bounty per qualified lead
- Signup and application bonuses
- Tiered by lead volume
- Manual review before payout
What counts on Gravity Forms
- Form submission (lead or application)
- Qualified paid lead
- Partner signup form
- Form payment (Gravity Forms and Stripe)
Real ways teams run it
Service businesses
Pay per quote or consultation request
Connect your quote or demo request form, give affiliates a link to it, and pay a flat bounty for each qualified submission they send. Sales can close offline later.
SaaS signups
Reward trial and free registrations
Treat a registration or trial form as the conversion event, so affiliates earn for the signups they drive even before any revenue lands.
Onboarding
Recruit affiliates with a form
Use an application form as partner onboarding. On submit, Siren creates the affiliate and drops them into the right program automatically.
Pay-Per-Lead Affiliate Program
A flat bounty for every qualified form submission an affiliate refers, with first-touch attribution.
The exact configuration. Install it on your Gravity Forms site in one click.
What you need
To run this on Gravity Forms
- A WordPress site with Gravity Forms active.
- The forms you want to connect, plus a rule for what counts as a qualified lead.
- Essentials runs the Pay-Per-Lead Affiliate Program. Plus adds automatic real-money payouts via Stripe Connect.
- Your CRM and email tools stay where they are. Siren just feeds them richer data, like who referred each contact.
Affiliate program on Gravity Forms questions answered
How do affiliates earn on Gravity Forms if there is no sale?
The conversion event is a connected form submission, not an order. When a visitor an affiliate referred submits a qualified form, Siren counts a lead and pays a flat bounty for it. This is what makes a Gravity Forms affiliate program work for service and lead-gen businesses where the money lands offline or later in the funnel.
Why does the first affiliate get the credit instead of the last?
Lead-gen attribution uses first-touch, or oldest binding wins. The affiliate who originally introduced the prospect earns the bounty, even if another affiliate touched the same person afterward. This rewards partners for finding new audiences rather than retargeting visitors who were already on their way in.
How do I control which submissions count as qualified leads?
You choose which Gravity Forms are connected to Siren and which submissions count. Submissions you have not marked qualified do not earn, and a lead can be reviewed or adjusted before payout. Siren gives you the structure to pay against real qualified leads instead of every raw submission.
We also take payment through Gravity Forms and Stripe. Can affiliates earn on those?
Yes. When someone pays through a connected form, Siren records the order, ties it to the referring affiliate, and includes it in payouts alongside the per-lead bounties. So a single Gravity Forms affiliate program can reward both qualified leads and form-based sales.
Can I change the bounty amount later?
Yes. Edit the program's lead bounty in your Siren admin and the new amount applies to all future qualified leads. Commissions already earned on past submissions are not affected.
How do affiliates get paid?
As store credit on Essentials, or as real money through Stripe Connect on the Plus tier. Affiliates self-onboard, see their qualified lead counts, and are paid against them automatically.
Other programs on Gravity Forms
Same platform, different reward shape. Each has its own page and recipe.