Form Submitted

When a customer submits a form that is associated with a collaborator, the “Form Submitted” event is triggered. This creates an engagement linking the form submission to the collaborator who owns that form.

This engagement type is designed for lead generation programs where the valuable action is a form submission rather than a purchase. A collaborator might have a contact form, a quote request form, or an application form on your site. When a visitor fills it out, the collaborator gets credit.

Someone Submits a Form

A visitor submits a form that is associated with a collaborator. The form integration (currently Gravity Forms) detects the submission and identifies which collaborator owns the form.

Engagement Created

If there isn’t already an engagement for the collaborator and the visitor, it gets created now.

Engagement Points Added

Points get added to the engagement, depending on the value set for the engagement in the program.

How forms are linked to collaborators

Forms are associated with collaborators through the same product ownership system used for other content types. In Gravity Forms, you assign a collaborator as the owner of a specific form. When that form receives a submission, Siren attributes it to the owning collaborator.

This works alongside the lead conversion type. When a form submission triggers a lead conversion, the collaborator earns their reward based on the program’s incentive structure. This makes it possible to pay collaborators a fixed amount per lead without requiring a purchase.

When to use this engagement type

Form submissions are useful when the goal of your program is lead generation rather than direct sales. A few common scenarios where this fits well include service businesses that pay collaborators for qualified leads, membership sites that reward collaborators for driving signups, and educational platforms that compensate partners for driving course enrollments through application forms.

This engagement type requires the Gravity Forms integration.