guides
Is Pay-Per-Lead a Scam? How to Structure Risk-Sharing Lead Gen Offers Buyers Actually Trust
Why performance-based lead gen offers trigger distrust, how to structure pay-per-lead and risk-sharing terms that hold up to scrutiny, and what attribution-gated payouts can and cannot prove.
product updates
Why We Rebuilt the Siren Admin in 3.0
The 3.0 admin ships with flow diagrams on every lifecycle, activity feeds on every record, and contextual help where decisions get made. Operators can see what Siren is doing and why, without hunting.
affiliate marketing
How to spot and prevent affiliate fraud
Affiliate fraud headlines are all about massive programs losing millions. Most programs aren't running at that scale, and below it a weekly review catches almost every case of fraud a program will encounter.