How much should you pay partners for driving growth?
The honest answer to 'what should I pay affiliates' isn't a percentage from an industry survey. It's a calculation based on your margin, your competition, and your customer lifetime value. Here's how to figure it out.
How to find your first affiliates (when you don't have a network yet)
The 'join an affiliate network' advice doesn't work for small businesses. The honest path is harder but works: your existing customers, your existing audience, and direct outreach to people already talking about your space.
When should you actually pay your affiliates?
The 'net-30 monthly' advice is everywhere, but it's not the only option and it's often the wrong one. Here's how to pick a payout schedule that protects your cash flow, respects your refund window, and keeps affiliates engaged.
Affiliate vs Referral Program: What's the Difference (and Do You Need Both)?
Affiliate programs pay external partners commissions. Referral programs reward your customers. Learn the real differences, when each fits, and how to run both.