Transcript
Let’s talk a little bit about who Siren is for and how it helps people grow their business. The first thing most people use Siren for is to help sell their product online. I found that Siren has become a go-to tool for product makers launching their product. In fact, I recommend that anyone who is launching their product leverage Siren to help them create venture partnerships with other people to grow their list and kickstart their sales. It’s a great way to get a product off the ground without spending a fortune on ads in the process. Another use case is for people selling services online. Usually, these people are either running their own agency or doing consulting or something like that. Siren is uniquely positioned to leverage e-commerce tools to create a traditional sales system. If you want to sell expensive things using your WordPress website, Siren is a great piece of that equation. This is actually one of the first use cases I had when I was building Siren. Not only did I want to enable salespeople to earn a commission when they close deals through my website, I also wanted to be able to track how many sales they did each month and give them a bonus if they sold enough volume. Siren is capable of managing both the sales program and the bonus incentives at the same time. Another great use case is for people who create courses online. These educators can leverage Siren in a few unique ways. Not only can they create traditional affiliate programs, but Siren is uniquely positioned to be able to provide a powerful path to creating a multi-instructor platform where you pay instructors a royalty for their courses or even pay them a share of the membership subscription fees based on how many people watched their course content. With Siren, you can turn your LMS into a full-blown multi-instructor platform, compensating the instructors based on their actual contributions. Some people sell other people’s things on their website. These websites can create consignment programs, allowing people to sell products on their website while the marketplace takes a small cut whenever that sale is made. Even more, these people can also give their vendors an affiliate link, allowing those people to earn more credit when they actually sell their own product as well. Subscription-based businesses create affiliate programs to attract new subscribers as well, but they can also create incentive programs that are focused on retention. For example, a gym could pay their fitness coaches a commission for the people who purchase a gym membership and then also pay those same coaches a share of the subscriptions based on attendance those coaches have had during their scheduled sessions. Not only does this allow a gym to reward their coaches for selling new business, it also incentivizes them to reduce churn and keep the existing subscribers engaged with their membership. And these use cases are just the beginning. I’ve seen people create incentive programs for support staff, rewarding them based on tickets closed per day. I’ve even seen businesses create entire internal systems where they pay contractors based on the number of tasks that they got done in a day. The only limitation to what you can do with Siren is your creativity. To get started, we’re going to show you how to build a basic incentive program as well as talk about the pieces of Siren that allows you to assemble the pieces needed to make the incentive programs that can transform your business. Let’s get started.