Create A Program In Siren

Let’s create a program in Siren.

We’re going to hover over Siren and we’re going to click programs.

From there, we’re going to click add new.

In order to create a program, we need to give it some information.

First off, let’s give it a name.

In my case, I’m creating a basic affiliate program.

Next, give it a description, then specify the status, whether it’s active or

inactive. I want to use my program right away, so I’m going to set it to active.

Next, set your currency.

I’m using U.S. dollars.

Next, we’re going to pick our program structure.

A program structure defines who gets paid whenever a customer converts.

Some program structures dictate that only one collaborator wins, while others can

dictate that many collaborators win.

In cases where many collaborators win, the program structure also defines how the

reward pool gets divided.

I have created more detailed videos of all of these program structures.

You can find links to these in the description below.

In my case, I’m going to use the newest engagement wins program structure because

I’m creating an affiliate program and I want to be focused on conversions.

Next, we’re going to look at engagement tracking events.

An engagement tracking event is any trackable event where the potential

customer’s action can be tied directly to a collaborator.

A common example of this is when a customer comes and visits your site using a

collaborators affiliate link.

Really, it can be anything.

I’ve actually created more detailed videos for all of these different tracking

events, and if you’d like to see those, those are also going to be in the

description below.

In my case, I’m going to use two different engagement tracking events for this

program. I’m going to use site visited and coupon code used.

I’m going to set the value to both of these as one, just so that I can keep track

of how many times these two different things were done before the conversion was

done. Finally, we’re going to look at the incentive structure.

An incentive structure defines how much gets paid out whenever a customer

converts. Structures use the transaction data from that conversion to determine

how much to pay out.

Yet again, I’ve created videos for all three of these and details the pros and

cons of each one, and you can see that link in the description below.

In my case, since I’m creating an affiliate program, I’m going to use percentage

of transaction because I feel this is going to be a longstanding program.

And I think that this approach works really well for the long term.

I’m going to set the percentage to 15 percent for this, and I’m going to set the

conversions to work for both sales and renewals.

In other words, whenever a customer comes in and buys something for the first

time, it’s going to credit the collaborator with that 15 percent transaction.

And since I’ve also checked the renewals checkbox, it’s also going to reward them

whenever that customer’s subscription renews.

So renewals apply specifically to subscriptions, whereas sales apply

specifically to the initial sale.

If you have a renewal base or subscription based product and you don’t want to pay

them for the renewals, you don’t want to pay your collaborators for renewals, but

you want to pay them for the initial sales, uncheck this.

Otherwise, leave it checked. As for the percentage, it really depends on your

profit margin and how much you can afford to pay out.

So putting it all together, we now have a program structure where the program will

select the newest engagement, in other words, the last person, the person who

most recently engaged with this customer.

An engagement in this case is defined as any time the customer uses a coupon code

from that belongs to a collaborator or any time they visit a site with a

collaborator’s special affiliate link.

And then finally, whenever the customer converts, we are going to pay whoever is

the newest engagement, whatever collaborator is associated with the newest

engagement, 15 percent both for the initial sale and any renewals that happen

afterward. Another thing to note is this auto approved completed transactions

checkbox. Whatever e-commerce platform you’re using generally has a status

associated with an order.

So whenever that order is marked as complete in your e-commerce system, it will

automatically approve all of the conversions for that order as soon as that

happens. The benefit of this is you don’t have to go in and approve every single

solitary conversion or all of your orders.

This will just automatically ensure that that happens once an order finalizes.

OK, so from there, we just click on the Create button.

And just like that, our program has been created.

Now we could go in here and create as many programs as we want.