How Siren Promotes Collaboration Among Your Affiliates

Incentive programs aren’t very well known for being collaborative. In fact, it’s usually the complete opposite. Whether it’s affiliates, sales reps, or content creators, people are usually competing with each other for the same commission pool, even if it’s indirect. After all, traditional programs only allow one winner.

I believe this stifles opportunities for people to work together, and ultimately has a negative impact on your program. Let’s go into how you can fix this with Siren.

Collaboration Across Different Programs

Because Siren allows you to create multiple programs, you can have multiple roles collaborate together to accomplish a goal.

A classic example could be an affiliate program, plus a sales program, where the affiliate is focused on driving traffic to your website, and the salesperson focuses on actually closing the sale. They’re two entirely separate roles, and work in different ways. One is focused on bringing in a healthy pipeline of opportunities, and the other is focused on converting those opportunities into sales. Both are important, and they certainly have some overlap, but there’s a clear separation of the two roles.

With Siren, you can create a sales program plus an affiliate program at the same time, and pay out commissions for both of them when someone makes a purchase. As long as you can quantify the performance, you can create a program for it.

You could extend this relationship even further with a third program for a blog content bonus. Again, the affiliate is focused on driving traffic, but this time they’re linking to a blog post that was published on your site by a writer in the bonus program.

The affiliate gets great content to share, and has a chance to use their affiliate link in the process. The content writer gets credit for traffic that goes to their blog post. Slap a chat box in the corner of your screen, and let the salesperson convert the leads as they come in.

Attribution That Rewards What Actually Drove the Sale

Something that’s always bugged me about traditional affiliate programs is there’s only one winner, even when multiple people contributed to the sale. A customer reads a blog post, watches a YouTube review, uses a coupon code, and finally buys the product, but only the coupon code gets credit. Why should only one piece of that journey get rewarded when it was the combination that made it happen?

Siren fixes this by tracking what the customer actually consumed, not just what they clicked. If someone bought after reading a blog post, the writer gets credit for that post being used. If they applied a coupon, that partner gets credit. If they purchased a specific product that a creator promoted, that creator gets credit. All at the same time.

This opens up organic collaboration. A blogger doesn’t need to coordinate with a YouTube creator to split a commission. Siren automatically attributes based on what was actually consumed in the customer journey. Both get paid for their contribution without even knowing each other exists.

Siren still supports traditional click-based attribution models (first touch, last touch, multi-touch) for partners who work off-site. But bound-artifact attribution, tying commissions to the content, products, and offers that actually drove the sale, is what makes true collaboration possible.

Multiple Programs, With Multiple Attribution Paths

If you want several different programs where people get credit for what they contribute, blog posts published, products sold, coupons used, forms submitted, you can do that. With this approach, an entire collaborative platform can be built around your website, where each program is built around different types of contributions. These contributions naturally layer together to drive sales.

I think my favorite thing about this is that it allows people to work together organically. A blogger writes something on your site that mentions a product. An affiliate shares that post with their audience. A customer reads the post, applies a coupon code from another partner, and buys the product. All three get credit, the blogger for the post being consumed, the affiliate for the referral, the coupon partner for the code being used, without ever needing to coordinate or even know each other.

When you attribute on what customers consume instead of just what they click, collaboration happens automatically.

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