The Hidden Cost of DIY Gravity Forms Incentives

On the surface, your setup might look fine: Gravity Forms collects entries, you tag them, send notifications, and push them into other systems.

But once partners are involved, the cracks show. You’re guessing who sent which lead, rebuilding numbers in spreadsheets, and wrestling with edge cases every time you run bonuses or special deals. A small change to a form, field, or workflow can quietly break the story you’re telling partners about their results.

When you don’t fully trust the numbers, you hold back on bigger offers, deeper collaborations, and partner deals that could actually move the needle.

Siren doesn’t change how people fill out your forms. It changes what those submissions count for once they arrive.

Partner applications become organized collaborator records, not scattered emails.

Lead forms turn into clear, countable results you can confidently pay for.

Form-based payments sit in the same “what we owe” view as the rest of your revenue.

Your CRM and email tools see not just “a new contact,” but who referred them and what they’re part of.

You and your partners can look at the same numbers and trust they’re fair.

Email Automations to collaborators is enhanced with Siren data.

Frequently Asked Questions

Does this work with the Gravity Forms setup I already have?

Yes. You connect specific forms to Siren and decide what they do (create collaborators, leads, or sales). Most of the time you’re wiring in Siren, not redesigning your forms.

Do I need a developer to use this?

If you’re already comfortable building forms, setting up feeds, and using Gravity addons, you can usually handle this yourself. If your site is heavily customized or mission-critical, a developer can help tighten things up.

Will this replace my CRM or email automations?

No. Your CRM and email tools stay where all the nurturing happens. Siren simply makes sure those tools receive richer data, like who referred a contact and which partner program they’re in.

What changes for the emails Gravity Forms already sends?

You can keep using Gravity notifications as-is. The difference is you can drop Siren data into those emails, so collaborators get clear, on-brand messages using the templates you already control.

Can I run pay-per-lead programs with this?

Yes. You can mark forms as paid lead sources, give partners links to those forms, and let Siren keep a running count of qualified leads they send. You decide what counts as “qualified,” and you pay against that, not guesses.

We sell through Gravity Forms + Stripe. Can Siren still track commissions?


Yes. When someone pays through a connected form, Siren records the order, ties it to the right collaborator, and includes it in your partner reporting and payouts.

What if I use WooCommerce or another platform and Gravity Forms?

That’s fine. Siren can sit behind multiple sources at once, so partners get one consistent record of the leads and sales they drive, no matter which front-end you used.

What happens if a lead is junk or a customer asks for a refund?

You’re still in control. Leads and sales can be reviewed or adjusted before you pay out, and refunded orders don’t have to earn commissions. Siren gives you structure; it doesn’t force you to pay for bad fits.

Is this overkill if I only have a handful of partners?

No! In fact, it shines there. If you work with a small group of collaborators you actually care about, they expect clarity and fairness. Siren helps you show them exactly what they’ve done for you, even when everything runs through forms.

What kinds of businesses get the most out of Siren + Gravity Forms?

Anyone who relies on forms for high-value interactions: agencies, course creators, coaches, B2B service providers, productized services, or SaaS teams running demos and consults. If “fill out this form” is how money or opportunity starts, this integration matters.

Is Siren only for classic “affiliates”?

No. Siren works for affiliates, referrers, creators, agencies, and long-term collaborators. Gravity Forms is just the way those people and their audiences show up on your site; Siren is how you track and reward the value they create.

What happens if the same lead comes in through multiple times?

Siren remembers when a lead has already been awarded to someone. If that person shows up again through a different partner’s link or form, Siren won’t grant a second lead payout.