Siren Lite (Free)

Create a B2B Referral Program With Flexible Tracking, Rewards, and Partner Management

“How do I run a simple B2B referral program that pays a flat bounty per deal?”

Siren helps you turn client and partner introductions into a tracked B2B referral program: flat bounties per deal, first-touch attribution, and payouts you review and approve yourself.

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What's Included

Program

B2B Referral Program

Commission Fixed per transaction

Attribution Oldest engagement wins

Tracking Referral links

Reviews

Trusted by Teams Running Real Incentive Programs

Armando J.

Principal Software Engineer, PerezCarreno & Coindreau

Siren Affiliate Manager is an exceptionally well-designed and thoughtfully built WordPress plugin. If you're running an affiliate program with multiple affiliates, different transaction types, or custom engagement triggers that need to generate commissions, this tool gives you serious power and flexibility. What really sets it apart, though, is the developer. Alex has been incredibly helpful and willing to customize the plugin for my specific use case. More importantly, he was focused on creating real value for my business - not just billing hours. That kind of mindset is rare. The plugin is robust, flexible, and clearly built by someone who understands real-world affiliate program complexity. I can't recommend Siren highly enough.

Julian Foster

Digital Strategist

B2B Referral Program Snapshot

A quick overview of who this program is for, what it tracks, which partners it rewards, and how Siren helps you manage it.

Best for	Service businesses and B2B companies formalizing client referrals
Main goal	Turn introductions from clients and partners into tracked, rewarded deals
Partners involved	Existing clients, business partners, professional contacts
Actions tracked	Referral link clicks and completed purchases, credited first-touch
Rewards supported	Flat bounty per referred sale
Starting point	Start free with Siren Lite

What This Recipe Does

This recipe creates a B2B referral program that pays a flat $50 for every referred sale. Referrers share a unique link to your site. When a prospect clicks that link and eventually makes a purchase, the referrer earns the reward. The payout is the same whether the deal is worth $200 or $20,000.

Fixed rewards work better than percentages in B2B for two reasons. First, B2B deal sizes vary enormously, and a percentage-based reward could range from trivial to enormous on a single referral. A flat amount keeps your costs predictable. Second, referrers in B2B are usually existing clients or professional contacts, not marketing affiliates. A clear, simple reward is easier to communicate and more motivating than a complex percentage calculation.

Who It’s For

B2B companies that want to formalize word-of-mouth referrals from satisfied clients into a trackable, rewarded program
Service businesses (agencies, consultancies, SaaS) where a single new client can be worth thousands in lifetime revenue and a $50 referral reward is a small acquisition cost
Professional networks where partners, vendors, and clients make introductions that lead to new business

How It Works

When you apply this recipe, Siren creates a program that tracks referred site visits and uses first-touch attribution. Each referrer gets a unique link. When a prospect clicks that link, Siren records the referral and binds the prospect to the referrer.

First-touch attribution is critical for B2B. Sales cycles can run weeks or months. A prospect might click a referral link in January, visit your site several times on their own, attend a demo in February, and finally purchase in March. With first-touch attribution, the person who made the original introduction keeps credit through the entire cycle. Later interactions do not override the original referral.

The $50 reward is stored as 5000 cents in the recipe JSON. This flat amount fires once per qualifying transaction, regardless of the order value. For most B2B businesses, $50 per referred sale is a reasonable starting point. If your average deal value is higher, increase the reward to make the program more attractive to referrers. If you sell lower-ticket B2B products, you might reduce it.

Commissions are calculated on line items only. Shipping, taxes, and fees are excluded, though for a fixed-amount reward the transaction total does not affect the payout.

How the B2B Referral Program Works in Siren

1

Start with a ready-made program

Apply this recipe and the referral program is ready. Flat bounty per deal, first-touch attribution, and referral link tracking with nothing to assemble.
2

Define partners and eligibility

Add clients, partners, and professional contacts as referrers. Each gets a personal link to share when they make an introduction.
3

Set tracking rules

First-touch attribution binds each prospect to the person who introduced them, so credit survives a sales cycle that runs weeks or months.
4

Customize rewards

Set the bounty to match your deal economics. A flat amount keeps referral costs predictable whether a deal closes at $500 or $50,000.
5

Manage approvals and payouts

Review each referred deal before paying, then handle approvals and payouts from one screen in the Siren admin.

Everything You Need to Build and Manage a B2B Referral Program

Siren gives you the tools to create the program structure, track the right actions, and reward the right partners, all from one flexible incentive program system.

Create

Prebuilt B2B Referral Program recipe
Custom program builder
Program-specific rules
Partner eligibility rules
Product and category filters
Multiple program support

Track and Manage

Referral link tracking
Coupon tracking
Product or category tracking
Lead, form, or signup tracking
Partner dashboard
Payout management

Reward

Percentage commissions
Flat-rate rewards
Recurring commissions
Royalties or revenue share
Tiered rewards
Performance bonuses

Why Use Siren for a B2B Referral Program?

Traditional referral software tools	Siren
Built for one program type	Built for multiple incentive programs
Often limited to one reward model	Supports commissions, bounties, royalties, revenue share, and bonuses
Rewards usually tied to one action	Rewards can be tied to different measurable actions
Harder to manage overlapping programs	Program groups and rules control how programs interact
May require multiple tools as you grow	Supports different partner programs from one system

Referral software built for ecommerce assumes short sales cycles and percentage payouts. Siren lets a B2B referral program keep its own rules: flat bounties, first-touch credit, and room to add partner or commission programs later.

Similar Programs, and When to Use Each

Recipes that share machinery with this one, the rule that actually separates them, and the situation where the other recipe is the better pick.

Program	How it differs	Use it instead when
Fixed-Rate Affiliate Program	The Fixed-Rate Affiliate Program runs the same flat-fee-per-sale machinery but credits whichever referral link the buyer clicked most recently, and its default commission is $10 instead of the $50 bounty the B2B Referral Program starts with.	Pick the Fixed-Rate Affiliate Program when you recruit marketing affiliates driving short purchase cycles where the last link clicked should earn the payout.
Refer-a-Friend Program	The Refer-a-Friend Program hands referral links to your existing customers and pays a default $10 per friend purchase, with the newest link winning credit if a friend arrives through two different customers' links. The B2B Referral Program protects the first introducer instead.	Switch to the Refer-a-Friend Program when everyday buyers, not business contacts, are doing the sharing and purchases close quickly.

Connect Your B2B Referral Program to the Tools You Already Use

Siren works as the incentive layer behind the systems where partner-driven actions happen: your website, checkout, ecommerce store, forms, LMS platform, subscription flow, or custom workflow.

WordPress WooCommerce Easy Digital Downloads Gravity Forms Ninja Forms REST API Custom workflows

Start Your B2B Referral Program for Free

Use Siren Lite to launch your first B2B referral program without paying upfront. Start with a real program, test your setup, and upgrade when you need more advanced partner management, reward logic, or attribution.

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Frequently Asked Questions

What is a B2B referral program?

A B2B referral program rewards the people who introduce new business to you: clients, partners, and professional contacts. Instead of informal thank-yous, every introduction is tracked through a referral link and pays a defined reward when the deal closes.

Who should use a B2B referral program?

Agencies, consultancies, SaaS companies, and any business where new clients arrive through relationships. If a single client is worth thousands in lifetime revenue, a structured referral reward is one of the cheapest acquisition channels available.

Why a flat reward instead of a percentage?

B2B deal sizes vary widely. A flat reward gives you predictable referral costs regardless of whether the referred deal is worth $500 or $50,000. It also makes the program easy to communicate to referrers.

What if a prospect clicks one referral link and then another before buying?

The first referrer keeps credit. This program uses first-touch attribution because B2B sales cycles are long. The person who made the original introduction deserves the reward, even if the prospect encounters other referral links during their research.

Can I increase the reward amount above $50?

Yes. Adjust the incentive amount when you apply the recipe or change it later in the Siren admin. The amount is stored in cents internally, so $100 would be 10000.

Do referrers need special tools or dashboards?

Referrers share a unique link to your site. When someone clicks that link and eventually makes a purchase, Siren handles the tracking and attribution automatically. No special tools are required.

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