If you’re looking to up your game and turn more potential partners into active affiliates, you’ve come to the right place. An awesome affiliate landing page can be extremely helpful when it comes to showcasing your program’s benefits and getting people excited to sign up.
In this post, we’re diving into some top-notch affiliate landing page examples that really hit the mark. We’ll break down what makes these pages stand out and give you the insights you need to create your own high-converting landing page. Ready to get inspired? Let’s jump in!
What is an Affiliate Landing Page?
An affiliate landing page is a dedicated page on your website with one main purpose: to convert site visitors into affiliates.
These landing pages give potential affiliates the information they need and are designed to persuade them to join the program. And if you’ve been researching how to find affiliates for your product, affiliate landing pages are an important piece of the puzzle.
Purpose and Importance in the Affiliate Marketing Funnel
An affiliate landing page is the first point of contact between the affiliate program and the prospective affiliate.
That’s why it’s so important for this page to effectively communicate the benefits, requirements, and incentives of joining your affiliate program. In the affiliate marketing funnel, the landing page sets the stage for a successful partnership, making the sign-up process smooth and appealing.
Multiple Affiliate Programs & Landing Pages
In our post How Multiple Programs Makes Siren Easier To Maintain, we talked about how Siren re-imagines affiliate marketing by allowing you to create multiple affiliate programs. That means you can easily manage different commission types and rules for different groups of affiliates.
Awesome, but how do affiliate landing pages factor into this picture?
Well, multiple affiliate programs require different strategies when it comes to appealing to different types of affiliates. For example:
- Content Affiliates: Bloggers or content creators are looking for detailed information about how the program can benefit their audience.
- Coupon Affiliates: Sites specializing in coupons and deals might require more focus on commission structures and exclusive offers.
- Influencer Affiliates: Influencers need to understand the brand’s values and how it aligns with their personal brand.
Because each type of affiliate requires a different approach, each affiliate landing page should be optimized for its specific audience.
Key Elements of a Great Affiliate Landing Page
Trust Signals
Trust signals are indispensable when it comes to convincing potential affiliates to join your program. Some examples include:
- Testimonials from current affiliates
- Case studies showcasing success stories
- Badges or certifications
- Recognizable partner logos
Trust signals are extremely helpful for building credibility and reassuring prospects that your program is reputable and worthwhile.
Great Copy
When it comes to effective affiliate landing pages, written copy is a key element that communicates the most important information to potential affiliates.
The copy on your landing page should be clear, concise and compelling.
It should also:
- Highlight the unique benefits of your affiliate program
- Help site visitors decide if your program is right for them
- Address any potential concerns
- Motivate people to sign up
Here are a few tips to consider:
- Write thoughtful, engaging headlines that appeal to the page’s intended audience
- Use bullet points for easy readability
- Emphasize the real-world benefits of joining your program
- Use persuasive language that inspires action
- Keep it simple, so that your message is easily understood
- Appeal to the partnership mindset (affiliates are partners, not numbers)
Language and Style that Appeals to the Target Audience
Understanding your target audience and using a language and style that resonates with them can take your affiliate landing page from functional to high-impact.
For instance, if your target affiliates are professional marketers, the tone should be professional and authoritative. If you’re targeting lifestyle influencers, a more casual and friendly tone might be appropriate. Tailoring your message to your audience increases the likelihood of conversion.
Clear Calls-to-Action (CTAs)
A strong call-to-action (CTA) is what will guide your site visitors toward signing up for your affiliate program. Your CTA should be front and center, easy to understand, and enticing.
Here are a few tips for creating a compelling CTA:
- Use action-oriented language like “Apply Now,” “Become an Affiliate,” or “Start Earning Today”
- Make sure your CTA stands out visually on the page, so it’s impossible to miss
- Choose a CTA button color that stands out against the background of your landing page
- Place at least one CTA button above the fold (the part of the page visible without scrolling) and place several more throughout the page at points where a potential affiliate is likely to want to act
Now that we’ve discussed what makes a great landing page, let’s take a look at some affiliate landing page examples.
Inspiring Affiliate Landing Page Examples
Example 1: GiveWP
Analysis: What Makes It Good?
- Clean design with a hero image that shows the affiliate dashboard. An uncluttered landing page streamlines the message and provides a pleasant user experience. It also showcases GiveWP’s affiliate dashboard, which communicates an up-to-date and convenient affiliate experience.
- Compensation and benefits are front and center. It’s easy for prospective affiliates to see and evaluate the “deal” they’d be signing up for.
- It’s clear who the program is for. GiveWP promotes two primary groups as potential affiliates—creators and agencies—and describes how each can benefit from the program.
- It adds a personal touch and emphasizes the partnership mindset. Showing a photo of the affiliate manager with a personal message shows potential affiliates that they’ll be supported and welcomed to a program that is a true partnership. And, as we discussed in our post The Best Affiliate Marketing Managers Do These 6 Things Really Well, thinking of affiliates as partners (not numbers) changes everything.
Example 2: Siren Affiliates
Analysis: What Makes It Good?
- It focuses on the unique selling point in layman’s terms. A valuable benefit of up to 30% in commissions is front and center, with an emphasis on the split-commission structure explained in simple terms that potential affiliates can relate to.
- The compensation, benefits, and commissions breakdown are clearly explained in partnership-oriented language. This communicates a modern, multi-faceted approach and makes becoming an affiliate extra appealing.
- The copy appeals directly to the program’s ideal affiliates (creators). It’s clear that the program is ideal for creators, and the landing page emphasizes this, so those individuals don’t have to wonder.
- It provides trust signals like the owner’s personal message and photo. People can easily get a sense of who’s behind the program, as well as some insight into the product itself that can inspire prospective affiliates who are a natural fit.
- Clear CTAs, including an on-page form that makes it even easier for people to sign up. One less click in the signup process brings potential affiliates one step closer to partnership!
Example 3: Flywheel
Analysis: What Makes It Good?
- A signup form directly at the top of the landing page. This makes the process of joining the affiliate program super simple.
- The copy targets agencies in particular. In other words, the target audience is exclusive and specific. This makes the program even more appealing to people who fall within the targeted group.
- Benefits are clearly listed, with an emphasis on a robust existing network of affiliates. This shows prospective affiliates that many other agencies are already earning with the program, and clearly presents noteworthy benefits like the resource hub, Facebook group access, early access to new features, and more.
- Affiliate program tiers and their differences are displayed in a comparison table. This makes it easy for people to compare the two different levels and get inspired about increases in success.
- Testimonials focus on agency growth. The emphasis here is on a partnership approach—helping agency partners grow. With trust signals like testimonials and partner photos, potential affiliates can more easily visualize their own success.
- An FAQ section anticipates potential affiliate questions. This can help to resolve any doubt that may be lingering on the minds of landing page visitors as they reach the end of the page, which can increase conversions.
Ready to Create Your Own Stand-Out Affiliate Landing Page?
We’ve explored some standout affiliate landing page examples and broken down what makes them so effective. Here are a few key takeaways to remember:
- Highlight real-world benefits for affiliates. People want to know what to expect from your affiliate program before signing up. This may include information about:
- Your compensation structure
- Any support and guidance they will receive
- The resources available to them (such as affiliate creatives)
- Other key benefits like discounts and exclusive access
- Your affiliate dashboard and its features
- Anything else that might motivate potential affiliates to sign up
- Display trust signals. Testimonials, partner logos, and personal messages from your affiliate manager or company leadership are all compelling options. You can use a service like Senja to make collecting and displaying testimonials easy and visually appealing.
- Appeal to the partnership mindset. Let potential affiliates know that you’re going to be right there alongside them, because if they win, you win.
- Make your CTAs clear, compelling, and enticing to click. Place one above the fold, and several throughout the page following sections of content that inspire action.
- Focus on what makes your program unique and who should sign up. Help people figure out if they’re a natural match for your affiliate program. It’s ok to be exclusive; You want the right affiliates, not just more affiliates.
Bonus tip: Don’t be afraid to A/B test your landing pages. You can try several different versions of your page to see what works best! Just remember to test only one element at a time, so that you can accurately assess what’s working. If you’re using WordPress, a great tool for this is PersonalizeWP, which can a/b test individual elements on your landing page based on tons of criteria, including A/B testing.
Now, it’s your turn to take these principles and apply them to your own affiliate landing pages. Hopefully this post has given you some guidance on creating the landing pages that will help you grow your own robust network of affiliates.
Swim fast, dream big!
