Alex Standiford
Founder of Siren
I build tools that help businesses create partnership programs on WordPress. Siren started because I kept seeing the same problem: businesses would set up an affiliate program, attract hundreds of partners, and end up with a handful of sales and a pile of management overhead. The tools available were built for scale, not for relationships. I wanted to build something different.
Before Siren, I spent years as a consultant building WordPress sites and custom solutions for businesses of all sizes. That experience taught me how businesses actually run partnership programs in the real world, which is almost never how the software assumes they do. Siren is built on those lessons.
I write about affiliate marketing, referral strategy, and building partnership programs that focus on quality over quantity. If you want to get in touch, the best place is LinkedIn.
Recent Posts
How to Create a Customer Referral Program for Your WordPress Store
Already getting word-of-mouth sales? Learn how to create a customer referral program that tracks and rewards the customers sending you business. Step-by-step for WordPress.
Affiliate vs Referral Program: What's the Difference (and Do You Need Both)?
Affiliate programs pay external partners commissions. Referral programs reward your customers. Learn the real differences, when each fits, and how to run both.
How to Build a B2B Referral Program (3 Types, 3 Different Setups)
B2B referral programs aren't one-size-fits-all. Learn the three types of B2B referral relationships and how to set each one up with the right commission and tracking.
How to Create an Ambassador Program on WordPress (Without a Separate Platform)
Learn how to create an ambassador program as a premium tier of your existing affiliate program. Two programs, better terms, tracked with links and coupon codes.
Your Referral Marketing Strategy Is Bigger Than Your Affiliate Program
Most businesses treat referral marketing and affiliate marketing as the same thing. A real referral marketing strategy layers multiple relationship types that compound over time.
12 Referral Program Ideas You Can Set Up Today
Twelve referral program ideas for different business types, each with a ready-made configuration you can install in one click. Not just concepts. Actual setups.
Introducing Beacon: Design Any Incentive Program with AI
Beacon is Siren's free AI assistant that knows every feature, recipe, and configuration pattern. Describe what you need and it helps you build it.