---
title: B2B Referral Program
description: B2B referral program software for high-value partnerships. Pays a flat $50 bounty per referred sale with first-touch attribution, built for businesses where referrals are infrequent but each conversion carries significant value.
url: "https://www.sirenaffiliates.com/recipes/b2b-referral-program"
---

## What This Recipe Does

This recipe creates a B2B referral program that pays a flat $50 for every referred sale. Referrers share a unique link to your site. When a prospect clicks that link and eventually makes a purchase, the referrer earns the reward. The payout is the same whether the deal is worth $200 or $20,000.

Fixed rewards work better than percentages in B2B for two reasons. First, B2B deal sizes vary enormously, and a percentage-based reward could range from trivial to enormous on a single referral. A flat amount keeps your costs predictable. Second, referrers in B2B are usually existing clients or professional contacts, not marketing affiliates. A clear, simple reward is easier to communicate and more motivating than a complex percentage calculation.

## Who It's For

- **B2B companies** that want to formalize word-of-mouth referrals from satisfied clients into a trackable, rewarded program
- **Service businesses** (agencies, consultancies, SaaS) where a single new client can be worth thousands in lifetime revenue and a $50 referral reward is a small acquisition cost
- **Professional networks** where partners, vendors, and clients make introductions that lead to new business

## How It Works

When you apply this recipe, Siren creates a program that tracks referred site visits and uses first-touch attribution. Each referrer gets a unique link. When a prospect clicks that link, Siren records the referral and binds the prospect to the referrer.

First-touch attribution is critical for B2B. Sales cycles can run weeks or months. A prospect might click a referral link in January, visit your site several times on their own, attend a demo in February, and finally purchase in March. With first-touch attribution, the person who made the original introduction keeps credit through the entire cycle. Later interactions do not override the original referral.

The $50 reward is stored as 5000 cents in the recipe JSON. This flat amount fires once per qualifying transaction, regardless of the order value. For most B2B businesses, $50 per referred sale is a reasonable starting point. If your average deal value is higher, increase the reward to make the program more attractive to referrers. If you sell lower-ticket B2B products, you might reduce it.

Commissions are calculated on line items only. Shipping, taxes, and fees are excluded, though for a fixed-amount reward the transaction total does not affect the payout.

> How do I run a simple B2B referral program that pays a flat bounty per deal?

### Program Snapshot
- Best for: Service businesses and B2B companies formalizing client referrals
- Main goal: Turn introductions from clients and partners into tracked, rewarded deals
- Partners involved: Existing clients, business partners, professional contacts
- Actions tracked: Referral link clicks and completed purchases, credited first-touch
- Rewards supported: Flat bounty per referred sale
- Starting point: Start free with Siren Lite

### What This Recipe Configures
- B2B Referral Program: $50.00 fixed per transaction, oldest engagement wins attribution, tracked via Referral links

### Optional Upgrades
Not required to run this program. Each unlocks more at a higher tier:
- Lifetime commissions (Siren Plus): Keep crediting a collaborator on every future order from customers bound to them, automatically and ongoing, with no repeat click or coupon.
- Reusable collaborator group (Siren Plus): Manage who is eligible from one reusable roster you bind to the program, instead of enrolling collaborators one at a time.
- Reporting-line overrides (Siren Pro): Pay an override up or down a real reporting line when someone makes a sale, so a manager or senior partner earns on their team’s production.

### Similar Programs, and When to Use Each
- Fixed-Rate Affiliate Program (https://www.sirenaffiliates.com/recipes/fixed-rate-affiliate-program): The Fixed-Rate Affiliate Program runs the same flat-fee-per-sale machinery but credits whichever referral link the buyer clicked most recently, and its default commission is $10 instead of the $50 bounty the B2B Referral Program starts with. Pick the Fixed-Rate Affiliate Program when you recruit marketing affiliates driving short purchase cycles where the last link clicked should earn the payout.
- Refer-a-Friend Program (https://www.sirenaffiliates.com/recipes/refer-a-friend-program): The Refer-a-Friend Program hands referral links to your existing customers and pays a default $10 per friend purchase, with the newest link winning credit if a friend arrives through two different customers' links. The B2B Referral Program protects the first introducer instead. Switch to the Refer-a-Friend Program when everyday buyers, not business contacts, are doing the sharing and purchases close quickly.

### Frequently Asked Questions
**What is a B2B referral program?**
A B2B referral program rewards the people who introduce new business to you: clients, partners, and professional contacts. Instead of informal thank-yous, every introduction is tracked through a referral link and pays a defined reward when the deal closes.

**Who should use a B2B referral program?**
Agencies, consultancies, SaaS companies, and any business where new clients arrive through relationships. If a single client is worth thousands in lifetime revenue, a structured referral reward is one of the cheapest acquisition channels available.

**Why a flat reward instead of a percentage?**
B2B deal sizes vary widely. A flat reward gives you predictable referral costs regardless of whether the referred deal is worth $500 or $50,000. It also makes the program easy to communicate to referrers.

**What if a prospect clicks one referral link and then another before buying?**
The first referrer keeps credit. This program uses first-touch attribution because B2B sales cycles are long. The person who made the original introduction deserves the reward, even if the prospect encounters other referral links during their research.

**Can I increase the reward amount above $50?**
Yes. Adjust the incentive amount when you apply the recipe or change it later in the Siren admin. The amount is stored in cents internally, so $100 would be 10000.

**Do referrers need special tools or dashboards?**
Referrers share a unique link to your site. When someone clicks that link and eventually makes a purchase, Siren handles the tracking and attribution automatically. No special tools are required.