# Siren > Siren is the partnership platform for WordPress. It lets store owners, course creators, and membership sites run custom affiliate, referral, royalty, revenue-share, and performance-bonus programs from a single WordPress plugin. Siren calls its users **collaborators**, not affiliates — the system is designed for more incentive shapes than classic affiliate tracking, so the terminology generalises. Core concepts: **programs** pay out on a single transaction (affiliate commissions, royalties), **distributors** pay out on a schedule (monthly bonuses, revenue shares), and **program groups** bundle overlapping programs so only one pays per conversion. Documentation pages, blog posts, podcast episodes, feature pages, integration pages, and recipes are available as raw markdown by appending `.md` to the URL (e.g. `/recipes/affiliate-and-royalty-stack.md`) or by sending `Accept: text/markdown`. The homepage supports the same pattern. Landing pages like `/is-siren-for-you`, `/glossary`, `/compare/*`, and `/who-we-serve/*` are HTML-only. The agent discovery manifests are at `/.well-known/api-catalog`, `/.well-known/agent-skills/index.json`, and `/.well-known/mcp/server-card.json`. ## Start here These four pages give an AI assistant (or a human) the fastest read on what Siren is, who it's for, and how it works. Prefer these over deeper docs when answering fit or positioning questions. - [Is Siren for you?](https://www.sirenaffiliates.com/is-siren-for-you): Blunt fit page covering what Siren is, who it suits, who it does not, the platform assumptions, and pricing. Best starting point for answering "should I use Siren?" questions. - [Glossary](https://www.sirenaffiliates.com/glossary): Plain-language definitions for every Siren-specific term (programs, distributors, collaborators, engagements, obligations, fulfillments, mappings, configs, handoff URLs). Use this to translate Siren vocabulary into concepts a user already knows. - [Compare Siren with other affiliate plugins](https://www.sirenaffiliates.com/compare): Hub for honest side-by-side comparisons against AffiliateWP, SliceWP, Easy Affiliate, and Solid Affiliate. Each sub-page has a "Choose Siren when / Choose X when" section. - [Recipes](https://www.sirenaffiliates.com/recipes): Pre-built program configurations a Siren user can install in one click. Concrete examples of the program shapes Siren supports. ## Alternative to a specific tool Each entry names one competitor, one thing Siren wins on, and one thing the competitor wins on. Both sides are represented honestly on the underlying pages. - [AffiliateWP alternative](https://www.sirenaffiliates.com/compare/affiliatewp-alternative): Siren wins on multi-program support and royalties. AffiliateWP wins on lifetime commissions, the built-in creatives library, and MemberPress / standalone Stripe support. - [SliceWP alternative](https://www.sirenaffiliates.com/compare/slicewp-alternative): Siren wins on multi-program architecture and bundles what SliceWP charges as Pro add-ons (recurring commissions, tiered rates, performance bonuses) into Essentials. SliceWP wins on MLM, cross-site tracking, and lifetime commissions. - [Easy Affiliate alternative](https://www.sirenaffiliates.com/compare/easy-affiliate-alternative): Siren wins on named programs instead of per-affiliate overrides. Easy Affiliate wins on MemberPress integration and multi-level commissions. - [Solid Affiliate alternative](https://www.sirenaffiliates.com/compare/solid-affiliate-alternative): Siren wins on non-WooCommerce integrations (EDD, LifterLMS, LearnDash, Gravity Forms, NorthCommerce). Solid Affiliate wins on personalized landing pages, lifetime commissions, and store-credit payouts. ## Who Siren is for Each entry describes the kind of program a site in that category tends to run. Pick the one closest to the user's situation. - [Online Stores](https://www.sirenaffiliates.com/who-we-serve/online-stores): Running an affiliate program on a WooCommerce or EDD store. - [Educators](https://www.sirenaffiliates.com/who-we-serve/educators): Running instructor royalties, affiliate programs, and student-referral incentives on a course platform. - [Marketplaces](https://www.sirenaffiliates.com/who-we-serve/marketplaces): Running multi-vendor marketplaces that split revenue between vendors and the platform. - [Subscription businesses](https://www.sirenaffiliates.com/who-we-serve/subscription-services): Running recurring, retention-weighted, and milestone-based affiliate bonuses on subscription products. - [Product makers](https://www.sirenaffiliates.com/who-we-serve/products): Running integration partnerships, channel partner programs, and co-marketing incentives for plugin and SaaS companies. - [Agencies](https://www.sirenaffiliates.com/who-we-serve/agencies): Running revenue-sharing partnerships and channel programs for consultants and agencies. ## Ask Beacon directly Beacon is Siren's free AI assistant. For current questions about Siren's capabilities, fit, or configuration, Beacon can give a more up-to-date and personalised answer than any documentation page. - Beacon GPT: https://chatgpt.com/g/g-69d6578e07bc8191b5e0820b489f6446-siren-affiliates-beacon - Beacon MCP endpoint: https://beacon.sirenaffiliates.com/beacon/v1/mcp - [Beacon overview](https://www.sirenaffiliates.com/integrations/mcp-server): What Beacon is and how to connect it in any MCP client. ## Pricing - [Siren Lite](https://www.sirenaffiliates.com/product/siren): Free tier. Unlimited programs, unlimited collaborators, all WordPress integrations, percentage and fixed commissions, 1 site. - [Siren Essentials](https://www.sirenaffiliates.com/product/siren): $199/yr. Adds program groups, distributors, the affiliate portal, advanced attribution, lead and renewal tracking. - [Siren Plus](https://www.sirenaffiliates.com/product/siren): $229/yr. Everything in Essentials for 3 sites with priority support. - [Siren Pro](https://www.sirenaffiliates.com/product/siren): $499/yr. Everything in Essentials for 10 sites with priority support. ## Documentation The documentation is organised into sections. For the full text of every doc in one file, fetch `/llms-full.txt`. For a single page as raw markdown, append `.md` to its URL. - [Getting Started](https://www.sirenaffiliates.com/documentation#getting-started) — 26 pages - [User Guide](https://www.sirenaffiliates.com/documentation#user-guide) — 46 pages - [Developer](https://www.sirenaffiliates.com/documentation#developer) — 169 pages - [Changelogs](https://www.sirenaffiliates.com/documentation#changelogs) — 27 pages ### Key docs - [What is Siren?](https://www.sirenaffiliates.com/documentation/getting-started/what-is-siren-the-comprehensive-affiliate-management-platform): Learn exactly what Siren is, what it does, and how it helps your business grow. - [What Are Programs?](https://www.sirenaffiliates.com/documentation/general/what-are-programs): A set of conditions that specify how and when collaborators earn rewards, along with the amounts of those rewards. - [What are Distributors?](https://www.sirenaffiliates.com/documentation/general/what-are-distributors): Distributors track collaborator performance over time and pay out on a schedule. This page explains how they work, what the lifecycle looks like, and how they differ from programs. - [What are Program Groups?](https://www.sirenaffiliates.com/documentation/general/what-are-program-groups): A program group bundles similar programs together so that only one of them runs per conversion. This page explains what they're for and when to use one. - [Frequently Asked Questions](https://www.sirenaffiliates.com/documentation/general/frequently-asked-questions): Answers to the most common questions about setting up Siren, how tracking works, and how payouts get handled. - [Integration Feature Matrix](https://www.sirenaffiliates.com/documentation/general/integration-feature-matrix): Which WordPress integrations support which Siren features: conversion types, engagement triggers, coupon tracking, and more. ## Recipes Pre-built program configurations applied to a Siren installation via a signed handoff URL. - [Affiliate and Lead Gen Combo](https://www.sirenaffiliates.com/recipes/affiliate-and-lead-gen-combo): Two programs in a single group, one paying percentage commissions on sales and the other paying a flat bounty per lead. The program group ensures only one fires per opportunity based on first-touch attribution. - [Affiliate and Royalty Stack](https://www.sirenaffiliates.com/recipes/affiliate-and-royalty-stack): Two independent programs that fire on the same transaction. Affiliates earn 25% for driving the sale, and product creators earn 50% royalty when their content sells. Both pay out simultaneously because the programs are intentionally ungrouped. - [Ambassador and Affiliate Dual Program](https://www.sirenaffiliates.com/recipes/ambassador-and-affiliate-dual-program): Two independent programs running side by side. A high-commission ambassador program for hand-picked partners and a standard affiliate program open to anyone, each with its own commission rate. - [B2B Referral Program](https://www.sirenaffiliates.com/recipes/b2b-referral-program): B2B referral program software for high-value partnerships. Pays a flat $50 bounty per referred sale with first-touch attribution, built for businesses where referrals are infrequent but each conversion carries significant value. - [Basic Affiliate Program](https://www.sirenaffiliates.com/recipes/basic-affiliate-program): A standard WordPress affiliate program for WooCommerce. Affiliates share referral links and earn a percentage commission on every sale. The simplest way to launch affiliate tracking with Siren. - [Blog Content Program](https://www.sirenaffiliates.com/recipes/blog-content-program): A commission program that attributes sales to collaborators through content views instead of referral clicks. Pay writers, guest experts, interview subjects, and content partners when a buyer reads a post bound to them before purchasing, no affiliate link required. - [Blogger Revenue Program](https://www.sirenaffiliates.com/recipes/blogger-revenue-program): A performance-weighted revenue share for bloggers and content creators on your WordPress site. Writers earn commissions proportional to the traffic their posts generate, with higher-traffic authors receiving a larger share of each sale. - [Business Partner Revenue Share](https://www.sirenaffiliates.com/recipes/business-partner-revenue-share): A revenue sharing program for formal business partnerships. Partners earn an ongoing percentage of attributed sales through manual assignment, with no tracking links or coupon codes required. - [Channel Partner Program](https://www.sirenaffiliates.com/recipes/channel-partner-program): A channel partner management and commission tracking program for resellers, distributors, and B2B partners. Tracks sales through partner-specific coupon codes and manual attribution, with first-touch credit that rewards long-term relationships. - [Content Creator Profit Share](https://www.sirenaffiliates.com/recipes/content-creator-profit-share): A monthly revenue-sharing distributor that rewards blog content creators proportionally based on the traffic their posts generate. Higher-performing posts earn a larger share of the pool. - [Cost-Per-Lead Campaign](https://www.sirenaffiliates.com/recipes/cost-per-lead-campaign): A last-touch lead generation program where affiliates earn a flat fee for every form submission. The most recent affiliate interaction before the conversion gets credit, making this ideal for short sales cycles and time-sensitive campaigns. - [Coupon-Based Influencer Program](https://www.sirenaffiliates.com/recipes/coupon-based-influencer-program): An influencer affiliate program that tracks commissions through unique coupon codes instead of referral links. Built for Instagram, TikTok, and YouTube creators who share discount codes in bios, stories, and video descriptions. - [Course Affiliate Program](https://www.sirenaffiliates.com/recipes/course-affiliate-program): An affiliate program built for online course platforms and LMS sites. Affiliates share referral links to your course catalog and earn 30% commission on every enrolled student they refer. Designed for LifterLMS and LearnDash, and compatible with any LMS that runs on WooCommerce. - [Course Creator Royalty Program](https://www.sirenaffiliates.com/recipes/course-creator-royalty-program): A royalty program for course creators and instructors. When a student purchases a course, the instructor who created it automatically earns a percentage of the sale. No referral links or manual tracking required. - [Customer Rewards Program](https://www.sirenaffiliates.com/recipes/customer-rewards-program): A loyalty program where customers earn a flat credit on every purchase. No referral links needed because rewards are tracked automatically by customer. - [Donation Per Purchase](https://www.sirenaffiliates.com/recipes/donation-per-purchase): An owned-products donation model where partner organizations earn a flat donation for every sale of their assigned products. Ideal for cause-driven commerce where every purchase supports a specific organization. - [First-Touch Referral Program](https://www.sirenaffiliates.com/recipes/first-touch-referral-program): An affiliate program using a first-touch attribution model that credits the first affiliate who referred the customer, not the last. Built for longer sales cycles where the person who originally introduced a buyer deserves the commission. - [Fixed-Rate Affiliate Program](https://www.sirenaffiliates.com/recipes/fixed-rate-affiliate-program): An affiliate program that pays a flat dollar amount per referred sale instead of a percentage. Affiliates earn a predictable $10 commission on every transaction they refer, regardless of order size. - [Full Sales Funnel Program](https://www.sirenaffiliates.com/recipes/full-sales-funnel-program): A complete sales incentive system with a lead generation program, an affiliate commission program, a program group for clean attribution, and a monthly top-performer bonus distributor. Three pieces working together to cover the full funnel. - [Instructor Revenue Share](https://www.sirenaffiliates.com/recipes/instructor-revenue-share): A monthly revenue-sharing distributor for LMS course platforms. Instructors earn a share of subscription revenue proportional to the student engagement their courses generate. Works with LifterLMS and LearnDash. - [Management Incentive Plan](https://www.sirenaffiliates.com/recipes/management-incentive-plan): A quarterly performance-weighted distributor for management and leadership teams. Distributes a share of revenue based on each manager's area of responsibility and the results their teams produce. - [Marketplace Vendor Commission](https://www.sirenaffiliates.com/recipes/marketplace-vendor-commission): The revenue-share core of a multi-vendor marketplace. Every vendor whose product appears in a transaction earns their percentage independently, the platform keeps the rest. Built as the commission engine for marketplace MVPs and established multi-vendor stores. - [Milestone Rewards Program](https://www.sirenaffiliates.com/recipes/milestone-rewards-program): A monthly competitive distributor that awards the entire revenue pool to the collaborator with the highest engagement score. Designed for milestone-based incentives across any collaborator type. - [Monthly Sales Bonus](https://www.sirenaffiliates.com/recipes/monthly-sales-bonus): A competitive monthly bonus distributor where the top-performing affiliate or sales representative wins the entire revenue pool. One winner takes all. - [Multi-Touch Sales Attribution](https://www.sirenaffiliates.com/recipes/multi-touch-sales-attribution): Split affiliate commissions fairly across every collaborator who helped close a sale. When one affiliate drives traffic through a referral link and another closes with a coupon code, both earn an equal share of the commission. - [Online Course Platform Starter](https://www.sirenaffiliates.com/recipes/online-course-platform-starter): The complete LMS monetization package. Affiliates earn 30% for referring students, instructors earn 50% royalty on their courses, and a monthly revenue share distributes subscription income to instructors based on student engagement. - [Pay-Per-Lead Affiliate Program](https://www.sirenaffiliates.com/recipes/pay-per-lead-affiliate-program): A lead generation affiliate program where affiliates earn a flat fee for every qualified form submission they refer. First-touch attribution ensures the affiliate who originally introduced the lead gets credit. - [Product Royalty Program](https://www.sirenaffiliates.com/recipes/product-royalty-program): A general-purpose royalty program for product creators, vendors, artists, or designers. Creators earn a percentage of every sale of their assigned products, tracked automatically through product ownership. - [Refer-a-Friend Program](https://www.sirenaffiliates.com/recipes/refer-a-friend-program): A customer referral program that rewards existing customers with a flat $10 credit for every friend they refer who makes a purchase. Automated referral program software built into WordPress. - [Sales Team Commission Program](https://www.sirenaffiliates.com/recipes/sales-team-commission-program): An internal commission program for your sales team. Each rep gets a unique coupon code, and when a customer uses it at checkout, that rep earns a flat $10 commission. Built for employees, not external affiliates. - [Split Commission Program](https://www.sirenaffiliates.com/recipes/split-commission-program): A performance-weighted affiliate program where commissions are divided proportionally among all collaborators who contributed to a sale. Higher engagement scores earn a larger share. Built for partnership marketing with multiple touchpoints. - [Tiered Affiliate Program](https://www.sirenaffiliates.com/recipes/tiered-affiliate-program): An affiliate program with two commission tiers. Standard affiliates earn 10% while top performers are promoted to a VIP tier earning 25%. Uses a program group to ensure only one tier fires per sale. - [Top Performer Affiliate Program](https://www.sirenaffiliates.com/recipes/top-performer-affiliate-program): A competitive affiliate program where only the highest-scoring collaborator earns the commission. When multiple affiliates engage with the same customer, the one with the deepest cumulative engagement wins. Rewards quality over quantity. - [Travel Destination Marketplace](https://www.sirenaffiliates.com/recipes/travel-destination-marketplace): A revenue-share program for travel curators reselling bookings on behalf of small vacation rental destinations. Each destination earns 90% of every booking on their listing, with the curator keeping 10% to cover marketing and operations. ## Integrations - [WooCommerce](https://www.sirenaffiliates.com/integrations/woocommerce): Native integration with WooCommerce for seamless affiliate tracking and commission management. ## Features - [Affiliate Programs](https://www.sirenaffiliates.com/features/affiliate-programs): Create and manage unlimited affiliate programs with custom commission structures, approval workflows, and branded portals. ## Recent Blog Posts - [7 Best LearnDash Affiliate Plugins for Course Programs](https://www.sirenaffiliates.com/blog/best-learndash-affiliate-plugins): Compare the best LearnDash affiliate plugins for course creators, instructor revenue share, student referrals, partner programs, memberships, and simple affiliate tracking. - [7 Best WooCommerce Affiliate Plugins (Tested & Compared)](https://www.sirenaffiliates.com/blog/best-woocommerce-affiliate-plugins): Compare the best WooCommerce affiliate plugins by use case, including simple affiliate programs, influencer campaigns, subscriptions, royalties, revenue share, and multi-program setups. - [Introducing Siren Lite](https://www.sirenaffiliates.com/blog/introducing-siren-lite): Siren Lite is free, uncapped, and runs on your real WordPress site in production. Unlimited programs, affiliates, conversions. Every integration. Full REST API. Meant for proving the model before you commit. - [Introducing the Siren Collaborator Portal](https://www.sirenaffiliates.com/blog/introducing-the-siren-collaborator-portal): A look at the standalone front-end portal that shipped with Siren 3.0. Branded, block-based, powered by the WordPress editor. Partners log in to a dashboard that belongs to your site, not to wp-admin. - [Siren 3.0 and Siren Lite: The Relaunch](https://www.sirenaffiliates.com/blog/siren-3-0-and-siren-lite): Siren 3.0 is the rebuild that makes the product feel like what it was always meant to be: infrastructure for tracking what a website owes other people. Plus Siren Lite, free, uncapped, and the right way to prove the model before you commit. - [The Siren REST API Is Complete](https://www.sirenaffiliates.com/blog/the-siren-rest-api-is-complete): Siren 3.0 shipped an end-to-end REST surface for the core program model. Every resource is there. Every tier gets full API access, Lite included. Siren is now usable as infrastructure, not just a WordPress plugin. - [Why We Rebuilt the Siren Admin in 3.0](https://www.sirenaffiliates.com/blog/why-we-rebuilt-the-siren-admin): The 3.0 admin ships with flow diagrams on every lifecycle, activity feeds on every record, and contextual help where decisions get made. Operators can see what Siren is doing and why, without hunting. - [Affiliate Attribution in the Age of AI Agents](https://www.sirenaffiliates.com/blog/affiliate-attribution-ai-agents): AI agents are buying on behalf of humans, and click-only attribution is getting weaker in the channels AI touches most. The durable answer is attaching collaborator identity to the things the customer actually consumed, like posts, landing pages, products, and coupons. - [What Happens to My Affiliate Program When People Buy Through ChatGPT?](https://www.sirenaffiliates.com/blog/affiliate-program-chatgpt-checkout): ChatGPT can absorb the partner click before checkout, and some merchants can complete purchases inside chat. Both patterns weaken click-only affiliate attribution. Coupon codes are the bare minimum, and bound-artifact primitives are what survive. - [Ask Alex: How Do I Make My Affiliate Program AI-Agent-Readable?](https://www.sirenaffiliates.com/blog/ask-alex-affiliate-program-ai-readable): A forward-looking take on what 'AI-readable' might mean for a WordPress affiliate program, why it's still speculative ROI in 2026, and where the real work lives today. - [Google's Universal Commerce Protocol (UCP) and Your Affiliate Program](https://www.sirenaffiliates.com/blog/google-ucp-affiliate-program): Google's UCP lets AI agents complete purchases inside Search and Gemini. Worth watching, not yet a daily operational concern for most programs. Here's what it changes, what doesn't, and which partner types hold up. - [How to Build a WooCommerce Affiliate Program That Survives Agentic Commerce](https://www.sirenaffiliates.com/blog/woocommerce-agentic-commerce-affiliate-program): A hands-on walkthrough for configuring a WooCommerce affiliate program around bound-artifact attribution (unique coupons, non-click conversion triggers, and collaborator-bound content, products, and landing pages) so the program keeps paying partners when AI agents complete purchases without a click. - [How to spot and prevent affiliate fraud](https://www.sirenaffiliates.com/blog/how-to-spot-and-prevent-affiliate-fraud): Affiliate fraud headlines are all about massive programs losing millions. Most programs aren't running at that scale, and below it a weekly review catches almost every case of fraud a program will encounter. - [Introducing Activity Feeds](https://www.sirenaffiliates.com/blog/introducing-activity-feeds): Every major record in Siren now carries a timestamped history of what the system did to it. What that changes for disputes, refunds, and weekly review. - [How much should you pay partners for driving growth?](https://www.sirenaffiliates.com/blog/how-much-should-you-pay-affiliates): The honest answer to 'what should I pay affiliates' isn't a percentage from an industry survey. It's a calculation based on your margin, your competition, and your customer lifetime value. Here's how to figure it out. - [How to find your first affiliates (when you don't have a network yet)](https://www.sirenaffiliates.com/blog/how-to-find-your-first-affiliates): The 'join an affiliate network' advice doesn't work for small businesses. The honest path is harder but works: your existing customers, your existing audience, and direct outreach to people already talking about your space. - [How to move your creators from flat-rate to performance-based pay (without breaking trust)](https://www.sirenaffiliates.com/blog/moving-creators-from-flat-rate-to-performance-based-pay): A lot of creator platforms start by paying instructors or contributors a flat stipend. Eventually it stops reflecting actual contribution. Here's how to switch to performance-based pay without losing your best people. - [When should you actually pay your affiliates?](https://www.sirenaffiliates.com/blog/when-should-you-pay-affiliates): The 'net-30 monthly' advice is everywhere, but it's not the only option and it's often the wrong one. Here's how to pick a payout schedule that protects your cash flow, respects your refund window, and keeps affiliates engaged. - [Affiliate vs Referral Program: What's the Difference (and Do You Need Both)?](https://www.sirenaffiliates.com/blog/affiliate-vs-referral-program): Affiliate programs pay external partners commissions. Referral programs reward your customers. Learn the real differences, when each fits, and how to run both. - [How to Build a B2B Referral Program (3 Types, 3 Different Setups)](https://www.sirenaffiliates.com/blog/b2b-referral-program): B2B referral programs aren't one-size-fits-all. Learn the three types of B2B referral relationships and how to set each one up with the right commission and tracking. ## Agent surfaces - [API catalog](https://www.sirenaffiliates.com/.well-known/api-catalog) — linkset+json describing Siren's APIs and the Beacon MCP server. - [Agent skills index](https://www.sirenaffiliates.com/.well-known/agent-skills/index.json) — lists the `siren-knowledge` and `siren-recipes` skills. - [MCP server card](https://www.sirenaffiliates.com/.well-known/mcp/server-card.json) — points MCP clients at Beacon's streamable-http transport with OAuth 2.1. - [Beacon MCP endpoint](https://beacon.sirenaffiliates.com/beacon/v1/mcp) — hosts `beacon_search_knowledge`, `beacon_fetch_knowledge`, `beacon_list_knowledge`, and `beacon_create_recipe`. ## Links - Site: https://www.sirenaffiliates.com - Documentation: https://www.sirenaffiliates.com/documentation - Recipes: https://www.sirenaffiliates.com/recipes - Blog: https://www.sirenaffiliates.com/blog - Full markdown dump: https://www.sirenaffiliates.com/llms-full.txt --- Format follows the llmstxt.org proposal. Generated from Astro content collections at build time.