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    What Is an Engagement?

    Engagement – Any track-able event where a potential customer’s action is tied to a collaborator.

    A common example of this is when a potential customer visits your website using a collaborator’s affiliate link, but it can be anything. For example, this could be an existing customer engaging with new content, such as watching a minute of a course created by an author, or a new visitor reading a blog post written by a collaborator.

    Example Engagement – A Site Visit

    Someone Clicks On an Affiliate Link

    A person visits your site using an affiliate link owned by one of your collaborators.

    A mermaid in a moment of pure joy, closely zoomed in on their face, as they leap up in excitement under the sea. This mermaid has just successfully launched their underwater business. Their eyes sparkle with delight, mouth open in a victorious cheer, and their hands are thrown up in the air, capturing the essence of triumph and exhilaration. Bubbles surround them, and the background is a blur of underwater colors, symbolizing the vibrant future ahead for their business. This moment is one of achievement, hope, and the beginning of a new journey.

    Engagement Created

    If there isn’t already an engagement for the collaborator and the visitor, it gets created now.

    Engagement Points Added

    Points get added to the engagement, depending on the value set for the engagement in the program.

    Engagements are not limited to initial contacts but encompass any identifiable interaction that connects a visitor with a collaborator at any point in their journey. There are many different types of engagements that you can use when creating programs in Siren, and these different engagements are the primary driver for measuring the performance of your collaborators.

    Engagements are critical because they establish the connection between customer’s actions and the specific collaborators responsible for those actions. This link is essential for tracking and attributing conversions accurately, which are the actions customers take that are valuable to your business, like making a purchase or renewing a subscription.

    Customers Can Trigger Many Engagements

    In Siren, a customer’s journey can include many engagements, with both different and repeated interactions with collaborators. Each engagement’s value is based on the program‘s settings.

    For instance, a customer might engage with a marketing campaign by clicking on an affiliate’s promotional link and later revisit the same campaign or engage with a different aspect of it, such as viewing a related video by the same affiliate. Each time the customer interacts with these elements, additional scores are assigned, reflecting the depth and recurrence of engagement.

    Journey Example – Multiple Engagements

    Customer Clicks On an Affiliate Link

    A person visits your site using an affiliate link owned by one of your collaborators.

    A mermaid in a moment of pure joy, closely zoomed in on their face, as they leap up in excitement under the sea. This mermaid has just successfully launched their underwater business. Their eyes sparkle with delight, mouth open in a victorious cheer, and their hands are thrown up in the air, capturing the essence of triumph and exhilaration. Bubbles surround them, and the background is a blur of underwater colors, symbolizing the vibrant future ahead for their business. This moment is one of achievement, hope, and the beginning of a new journey.

    Engagement Created

    If there isn’t already an engagement for the collaborator and the visitor, it gets created now.

    Engagement Points Added

    Points get added to the engagement, depending on the value set for the engagement in the program.

    Customer Uses a Coupon Code

    In this example, the coupon code is owned by a different collaborator than the first one that was associated with the affiliate link.

    A mermaid in a moment of pure joy, closely zoomed in on their face, as they leap up in excitement under the sea. This mermaid has just successfully launched their underwater business. Their eyes sparkle with delight, mouth open in a victorious cheer, and their hands are thrown up in the air, capturing the essence of triumph and exhilaration. Bubbles surround them, and the background is a blur of underwater colors, symbolizing the vibrant future ahead for their business. This moment is one of achievement, hope, and the beginning of a new journey.

    Another Engagement Created

    If there isn’t already an engagement for the collaborator and the visitor, it gets created now.

    Engagement Points Added

    Points get added to the new engagement, depending on the value set for the engagement in the program.

    Customer Makes Purchase

    The customer purchases something through your shop, completing the checkout process.

    Conversions Created

    Depending on how the program’s Incentive Structure, this may generate a conversion for one of the two affiliates associated with the customer, or a conversion for both of them.

    Customer Engagements Reset

    This reset marks the start of a new journey for the customer, with fresh engagements and scores accumulating from that point onward.

    Engagement Types

    Here are the different engagement types that ship with Siren:

    • Blog Post Visited

      Blog Post Visited

      Whenever a collaborator promotes your products using a unique coupon code, and a customer uses this code to make a purchase, the “Coupon Code Used” event is triggered.

    • Coupon Code Used

      Coupon Code Used

      Whenever a collaborator promotes your products using a unique coupon code, and a customer uses this code to make a purchase, the “Coupon Code Used” event is triggered.

    • Site Visited

      Site Visited

      The “Site Visited” event is designed to reward collaborators, typically affiliates, whenever a potential customer visits your website through their unique affiliate link.

    This system ensures that collaborators are compensated not only for initiating or closing sales but also for their role in maintaining and reinforcing customer interest and loyalty throughout the buying process. It acknowledges the complexity of customer interactions and the multifaceted roles collaborators play in guiding those interactions toward a successful conversion.