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Insights, guides, and strategies for building partnership programs that actually work.
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How to spot and prevent affiliate fraud
Affiliate fraud headlines are all about massive programs losing millions. Most programs aren't running at that scale, and below it a weekly review catches almost every case of fraud a program will encounter.

Introducing Activity Feeds
Every major record in Siren now carries a timestamped history of what the system did to it. What that changes for disputes, refunds, and weekly review.

How much should you pay your affiliates?
The honest answer to 'what should I pay affiliates' isn't a percentage from an industry survey. It's a calculation based on your margin, your competition, and your customer lifetime value. Here's how to figure it out.
Guides & Tutorials
Step-by-step guides to help you build and grow your partnership program
How to Create an Ambassador Program on WordPress (Without a Separate Platform)
Learn how to create an ambassador program as a premium tier of your existing affiliate program. Two programs, better terms, tracked with links and coupon codes.
How To Find Your First Successful Affiliate
You don’t need a massive affiliate network to start seeing results. Just one great partner who truly moves the needle. This post walks you through exactly how to identify, pitch, and secure your first high-value affiliate partner.
How to Avoid Low-Quality Affiliates in Your Affiliate Program
Tired of the grind of running an affiliate marketing program for very little in return? If you are putting in dozens of hours every month to manage your affiliates and your platform without seeing an equivalent increase in sales, something is wrong.
How to Build a Netflix Clone with WordPress: A Comprehensive Guide
This guide shows how to build a Netflix-style platform using WordPress, covering key features and setup steps. Whether you’re launching a service or distributing your own content, it’s easier than ever to get started.
How to Sell Online Courses with LifterLMS and Siren
Looking to sell online courses? Learn how LifterLMS and Siren can help you create, manage, and market your courses for maximum success.
How to Build a Referral Program for Your Web Agency
Learn how to scale your web agency's lead generation, and sales process with a robust affiliate program.
How to Sell Expensive Things Using Siren
A basic affiliate program works really well on things that are easy to sell, but what about the expensive things we buy less often? In this post, we dive into how Siren's multi-program approach makes this possible.
Affiliate Marketing
Strategies and insights for running effective affiliate programs
News & Announcements
The latest from Siren and the affiliate industry